It can be a minefield if you’re unsure as to which options are available or which type of certificate is best for your business. 

This article will show you the pros and cons of the different types of SSL’s available to help you make an informed decision based on your requirements.

What is an SSL certificate?

Secure Sockets Layer certificates (SSL), are used to create trust, privacy and identify your business online. 

They work by securing the flow of communication, through the use of encryption, between a website and internet users. 

This helps to prevent man-in-the-middle attacks on your data and acts as a deterrent to hackers by creating a secure connection between the browser and the server.

In order to get an SSL for your site, you’ll need to have your domain registered. The Certified Authorities (CA) will need to be able to verify the domain before they can provide you with a certificate.

Once you have an SSL in place, internet users can easily identify the security of your site from the padlock icon next to the URL, also known as a trust seal. Once in place, “HTTPS” (Hypertext Transfer Protocol Secure) will also prefix your URL. Having the additional “S” at the end of HTTP denotes that the site is “Secure”.

Google wants to protect the security of internet users, and as a result, factored HTTPS as a ranking signal as of 2014. Although it’s not a high-ranking factor, it will still have an impact on SEO within your business. Having HTTPS has been shown to improve overall page visibility as well as keyword rankings.

You can check if your current SSL certificate is valid through CWCS, just pop in your domain details, here. 

When choosing an SSL certificate, you should consider the following factors:

• Domains – The number of domains and subdomains you want to secure will affect the type of certificate you require. 
• Security – What sensitive information is processed on your site and what customer data do you capture.
• Support – What level of support is offered by the SSL provider. Do they have a troubleshooting team available? Free SSL providers won’t necessarily offer round the clock support.
• Price – How much do you realistically need to invest into your SSL. Certifications can be valid for varying lengths of time so this is another element to consider. 
• Validation – The level of validation you wish to display through the certificate and what level of information this contains.
• Warranty – Does the provider have a warranty with their certificates? The higher the warranty, the more you are covered. Keep in mind that you won’t get a warranty with a free SSL provider. 
• Reputation – It’s best to obtain your certificate from reputable CA’s 
• Issuance Time – For more advanced certificates, the process will take longer as a more in-depth verification process is required – hence the higher level of trust given by these certificates. 

Encryption levels are actually the same regardless of what type of SSL you choose. The main difference is the verification process required to secure the certificate.

Different types of SSL’s

Lets Encrypt

Let’s Encrypt is an open-source organization that aims to provide a free option for website owners to secure their domains and by extension the wider internet.

Let’s Encrypt is one of the most commonly used free SSL tools. Originating in California they operate a not-for-profit service with the outlook of providing free encryptions for businesses.

These are most suited to smaller businesses with a low number of web pages and who aren’t collecting data from their customers or visitors. They also work well for testing sites, blog sites and internal non-public facing sites.

Pros

• Firstly, it’s free! Which is a great cost saving benefit to smaller businesses.
• It’s easy to install.
• You can automate renewals for sites by installing a plug-in for your control panel.
• You can benefit from a range of community support options.
• They also offer SAN certificates, Subject Alternative Name, to allow for multiple domain name protection.

Cons

• If you haven’t installed the correct plug-ins, you need to manually renew your certificate every 3 months.
• It’s important to remember, you don’t get warranty with these certificates. So, if there is an issue, you will not be entitled to receive compensation.
• You won’t have access to round the clock support due to it being open-source. Therefore, you may have to wait a while for troubleshooting and advice.
• Wildcard certificates are not available through free platforms.

Domain Verification SSL

Domain Verification (DV) SSL’s are a great option for businesses who need an SSL quickly and at little expense. DV requires the CA’s to check that the applicant has the right to use that specific domain name. 

They do this by obtaining a response from their Domain Control Validation email. However, aside from this, no other company information is checked or verified. This means that only the Secure Site Seal is displayed on the certificate along with the padlock icon and HTTPS.

Pros

• They are issued almost immediately and you aren’t required to submit any paperwork.
• They also have the same browser recognition that Organization Verification and Extended Verification have, without the time implication of setup.
• Very affordable option.

Cons

• Your company information isn’t listed on the certificate itself, meaning that essentially, anyone could register under your domain without actual proof of ownership.

Organization Verification SSL

With Organization Verification (OV) SSL’s, CA’s must validate both the domain and the business before issuing the certificate. These are an elevated version of DV. These are ideal for e-commerce sites or sites dealing with sensitive customer data. 

These essentially verify that the organization using the certificate is a registered government entity. They also check factors such as locality presence and sometimes even telephone verification.

Pros

• Issued within 24 hours.
• Displays company information on the certificate.
• Offers higher bit encryption than DV.
• For e-commerce sites or sites that manage payment details, the higher the encryption, the better.
• OV certificates are the only type which can be used to validate IP addresses where a domain isn’t registered.

Cons

• Site visitors will have to know where to look in order to find the information.
• These can still take between 2-3 days to be issued.

Extended Verification SSL

These certificates are often used when the highest level of security is required. For example, government bodies or e-commerce sites would require Extended Verification (EV) to secure trust with their users. 

EV requires the provider to verify the following information: the business has officially authorized the issuance, that they have the exclusive rights to the specific domains, that the business’s identity matches official records and that they can verify the legal and operational existence. 

It will also display the country in the address bar along with the business name. 

Pros

• They offer increased warranty and they have a higher validation level.
• It’s difficult for hackers to obtain EV certificates as it’s likely that the CA’s would notice discrepancies in the applications. 
• EV have the longest certificate length options of up to two years, unlike DV and OV who only run up to a year. 
• Having an EV shows your customers that you are doing everything you can to protect their data.

Cons

• For single domains, this is by far the most expensive option.
• The issuance time is quite lengthy and can take between 3-5 days to obtain.
• The process can also be delayed if any discrepancies are found within the documentation, thus requiring the business to provide further details and evidence.
• Google is slowly phasing out the defining indicators of EVs certificates from others.
• The green address bar no longer comes with EVs certificates.
• Research has shown that it wasn’t as effective in preventing phishing attacks as initially thought and was still subject to being copied by malicious websites.

Multi-domain SSL’s

These are designed for businesses that have multiple domains (e.g., example.com, example.net).

These types of SSL’s can also be referred to as SAN certificates as the domains themselves are listed as Subject Alternative Names. This is the best option for businesses who want to secure multiple domains they operate. 

Multi-domain SSL’s can also be referred to as Unified Communication certificates, where you have the flexibility to amend the domain names if required.  

Pros

• They can cover up to 100 domain names under just one certificate. Saving you money and time on purchasing multiple certificates.
• Users will have the ability to easily manage and change or move domains as required.
• It can be used across as many servers and IP’s as needed and most providers will offer round the clock support.

Cons

• Multi-domain SSL’s are only available with DV or OV.
• There is a risk of downtime where certificate updates are required as the certificate must be replaced on all the sites using the certificate. 

Wildcard SSL’s

Wildcard SSL’s are ideal for covering a range of sub-domains. They allow you to manage an unlimited number of sub-domains under one certificate. This is great if you have an expanding site and want the option to add more sub-domains in the future. 

Domains can fall into two categories to make them easier to manage: sub-domains and fully-qualified domains. 

For example, a wildcard SSL can protect: www.example.com, blog.example.com, shop.example.com, but will not protect example.com on its own.

Pros

• Great for businesses who are looking to scale online as they allow for easy growth and flexibility. 
• You don’t have to purchase multiple certificates and equally don’t have to go through the whole validation process over and over.
• Saves costs on having to purchase additional certificates.

Cons

• Wildcards are only available in DV and OV certificates.
• There can be compatibility issues with older operating systems.
• They also only cover one subdomain level so if you need different levels of subdomains then technically you would have to purchase one of each level which would be costly.
• If you have multiple people managing the SSL then you would have to share private key details which could increase the risk of security.
• It’s also worth noting that if you are using just one certificate across multiple servers then a single compromise will result in you having to re-issue all the certificates.

As you can see, getting SSL’s for your domains is imperative to maintaining data security and trust between your business and your online customers and visitors.

If you are still uncertain as to which would be the best option for your business, or would like advice on suppliers, speak with us today!

Well, not quite. But it doesn’t feel that far off. Bezos’ departure has come as a huge shock to the tech industry. He’s been omnipresent in any tech-head’s life for what seems like forever.

From seeing his smug face pop up for the first time in 1997 when you could almost tell by his smile that he knew he was destined for glory, to being roasted by Chris Rock at the Oscars just last year, we’ve seen Bezos rise from nothing, to one of the most powerful men in the world in less than 25 years.

Bezos has become, without doubt, a tech industry legend. Love him or loathe him, you can’t fail to put him on a pedestal alongside the likes of Steve Jobs, Bill Gates and Larry Page who have changed the world in one way or another.

Jeff Bezos has done that too. Not many Kings have.

End of an era:

–0 to $1.5t (nobody in history);
–Turned biggest cost centers into profit centers (nobody in history);
–Established recurring revenue relationship w/82% of US households (nobody in history); and
–Hired 500k+ people in 12 months (nobody in history)#Bezos

— Scott Galloway (@profgalloway) February 2, 2021

What does this mean for Amazon?

Stock fluctuations are usually a good indicator and at this stage the answer seems to be: not that much.

Stocks closed at 1.11% up for the day, which is pretty standard for Amazon and a good sign for Amazon they’ve made the right decision in choosing their next main man.

The man in question? CEO of Amazon Web Services (AWS) Andy Jassy.

Jassy, a Harvard grad, has been at Amazon in one form or another since 1997, beginning life in the marketing department before moving to found AWS in 2003 where he became CEO in 2014.

“He’s a win-at-all-costs type of person,” said Zoltan Szabadi, a Google Cloud employee who formerly worked alongside Jassy. “This is just one of the many tactics that he thinks will help his business.”

Those tactics seem to be working too. A subsidiary of Amazon.com inc (the mothership), as of 2017 AWS owned a dominant 33% share of the internet’s cloud services and generated $35billion in revenue in 2019.

Its power, though, is bigger than numbers. The tech boom was built on AWS’ infrastructure. It’s pretty much invisible to the general public, yet if it fell, not only would we norms go into post-AWS shock, but so would governments around the world. NASA, the CIA, Spotify and Netflix amongst so many others are powered by AWS.

There’s no doubting Jassy has done an impressive job, but this is quite the step up, and as Tim Cook found taking over from Steve Jobs — handling someone else’s baby isn’t always easy.

While Bezos doesn’t move from the CEO to his new Executive Chairman role until the third quarter of 2021, he has taken a reduced role in the running of the company over the last few years, so the transition is unlikely to cause much of a hiccup.

Amazon dropped an astounding earnings report too yesterday which showed the company nearly doubled its sales and profits last year, so as Bezos said when announcing he was stepping down, “Amazon couldn’t be better positioned for the future.”

What that future looks like is anyone’s guess at the moment. There are so many arms to Amazon – from Prime to Logistics, from Robotics to Publishing – that whatever the strategy is, Andy Jassy will have a lot to juggle.

Not least dealing with the Federal Trade Commission investigation that came to an end yesterday concluding that, “Amazon baited drivers with promised earnings, and then secretly slashed wages by pocketing tips.” A despicable move when you consider Amazon earned $386 billion in 2020 and Amazon drivers earn close to the minimum wage.

So is that the reason Bezos is moving on? To help Amazon turn over a new leaf after years of bad press which ranges from warehouse worker maltreatment to alleged anti competitive practices?

This doesn’t seem to be stopping the company itself, though. We’ve seen clear indicators that Amazon aren’t holding back on the alleged anti competition as they look to cement themselves as the world’s central fulfilment outlet, with the creation of services that will carry out the fulfilment like Amazon Air and Amazon Prime Air, to the expansion into the likes of groceries and Pharmacy that will do the fulfilling.

This will be Jassy’s biggest test. Toeing the line between good and bad.

Maybe Bezos feels it’s time to get out before his legacy is tarnished by the latter?

What does this mean for Jeff Bezos?

Just in the same way Tom Brady insisted he wasn’t retiring when he left the New England Patriots, Bezos has made it clear he’s got plenty more to give.

In a similar mould to when Bill Gates stepped away from Microsoft, Bezos has stated that his ambition is to do good. Two of the major projects he’s talked about working on are of a philanthropic nature: The Day 1 Fund and the Bezos Earth Fund, which are starting with $2 billion and $10 billion to help homeless families and fight climate change, respectively.

Bezos also seems to be inspired by the man who recently took his place as the world’s richest man too, Elon Musk, as he’ll look to continue forward with his work on Blue Origin to “help make space travel mainstream”.

And it’s also very important not to forget that Bezos owns the Washington Post, one of America’s most popular and powerful dailies. Whether Bezos will venture further into media ala Rupert Murdoch is anyone’s guess. This doesn’t seem like a very Bezos thing to do, but it’s something to stay mindful of.

However, will Bezos really step away from Amazon anyway? Not everyone thinks so. Speaking to Reuters, CFRA analyst Tuna Amobi said, “I don’t think he’s going to be completely hands off.”

While Ken Perkins, President of RetailMetrics LLC also told Reuters similar, “Jeff Bezos has held a firm grip on the company for a long time. I have to believe he will have a say in what is going on and have a big hand in big picture decisions.”

Whether that’s in a reduced capacity role like Gates initially went into at Microsoft or as Reuters put it, “step[ping] down without stepping away”, it’s certainly going to be interesting to see what happens.

If this is a move to help Amazon “turn over a new leaf”, it does make sense that stepping down without stepping away may be the action here.

That was Brady’s tactic too, but at least he actually left the building.

What does this mean for marketers?

It’s very hard to say right now. Jassy has proven adept at building the most profitable part of Amazon, but moving into e-commerce is a different ball game.

However, if that success translates easily, then for us as marketers and business owners, we need to be in a position to piggyback off Amazon’s success and that means making yourself an Amazon Ads expert and getting to grips with their whole ecosystem.

I know there will be some of you out there reading this who believe we should fight Amazon’s dominance, and that’s right we should in whatever way we can. We’ve seen the damage that Amazon can do to small businesses and the way it gobbles up the industry. Yet Amazon does offer legitimate ways to improve your business too. There are so many small businesses out there that wouldn’t exist without Amazon.

Some may see this as Amazon swallowing the economy, but to watch idly while Amazon eats you up is only self sabotage.

Bezos or not, Amazon isn’t changing anytime soon. Antitrust isn’t going to change anything either.

What is going to change is every corner of the e-commerce industry and that’s not an overstatement.

We need to be in a position to benefit from that if we want to survive and thrive.

What’s your opinion? Head over to our Digital Marketing Facebook group to get involved in the conversation.

That’s exactly what was going through the mind of Joshua Ivars Medina when he was combing through his ad campaigns three months ago.

Joshua started in paid marketing in 2012. “Back then I could set up campaigns and within one or two weeks they’d be primed and I’d barely have to touch them.”

But paid marketing has come a long way since then. As it expanded in it’s complexity, the hours spent going back and forth into Google, Microsoft and Facebook has only grown.

“That former scenario would be a dream now,” Joshua continued. “Now you have to refine and optimise so often. PPC has changed so much.”

In the 8 years since Joshua started in paid marketing, he’s become an all round marketing expert and is now the Founder & CEO of La Tienda Del Apicultor, an ecommerce business based in Spain that specialise in high-quality beekeeping equipment.

Back in November, as he looked to start scaling his business and campaigns, he turned to Adzooma. And at the end of January he spoke to us about what his journey’s been like so far.

“Without Adzooma, we would have to do this process manually”

“We have PPC experts in house,” Joshua explained when discussing his business. “But if there is something that we can’t solve or we have a big project that will take months and months of work, we will look to an agency. That was until I found Adzooma.

“I took a look at Adzooma because I thought it could save us time. We needed to build campaigns for other countries like France, Portugal, Germany and Italy, and to replicate these campaigns with our resources, on top of the tasks that we currently have would have taken months of work. But Adzooma has made this really easy to replicate. Without Adzooma, we would have to do this process manually.”

It’s something we’ve worked hard on at Adzooma, making campaign creation so easy. We know that using Google, Microsoft and Facebook Ads’ native networks can be fiddly and clunky so we made sure our interface went through rigorous user testing to make it super clean and easy to use – something we’ve come to expect from a SAAS platform in 2021.

“Adzooma is really helpful for us especially as it’s really easy to set location targeting up and to optimise it. It’s super cool and clear.”

Microsoft Advertising has “been super useful, I’m really surprised”

“I mostly use Adzooma for the Management and the Reporting, because they’re really useful and I think all the reports we are served with are great.

“However, thanks to Adzooma I also started to use Microsoft Advertising too. Honestly, I used to think it was a waste of time because they have such a small share, but with Adzooma, because it’s so quick and easy to build campaigns, I thought I’d give it a go and it’s been super useful, I’m really surprised.”

That is one of the things with Microsoft Advertising. It does have this reputation for being small and ineffective, yet it’s audience is still vast:

• 13.7 billion monthly PC searches
• 638 million unique PC users
• Reaches 63 million users that Google doesn’t

Plus, it’s far from ineffective. At the start of January 2021 we did a study comparing the conversions, clicks and cost of Microsoft vs Google ad campaigns and the results were pretty interesting.

And, exclusively with Adzooma, you can get $125 in Microsoft ad credits for just $25 when you sign up for a new Microsoft Advertising account.

Then, you can sign up to Adzooma for free, connect your Google and Microsoft accounts, and manage both accounts in one platform so you never have to hop between the two.

The best of both worlds.

“I save at least a day a week using Adzooma”

“Me and the team used to spend two or three days a week going through creating and optimising campaigns, but now that’s been stripped back to one day because of the software,” says Joshua.

“I use the time to test new ad copy and work on ad creatives now I don’t have to work on the manual side of the business. It allows us to focus on things that bring more value. I save at least a day a week using Adzooma.”

That’s one of the great things about being able to ditch the manual work. Having time to work on the creative and strategic side of the business, which can bring so much business value.

That isn’t always easy. So in a collaborative study with the University of Cambridge in December 2020 we took a deep dive into finding out how to improve your landing page and your content strategy. They’re two articles you should really have a scout over if you’re looking to take your campaigns to the next level.

Another thing that will take your campaigns to the next level is us implementing the feedback you give us – that’s why we love speaking to our customers for pieces like this, the freelancer Phil Bacon and the PPC agency owner Phil Byrne.

“It would be great to have Google Shopping campaigns,” said Joshua when we asked him what he’d like to see added to Adzooma. “It’s such a big driver of traffic for us and if it could solve us the same amount of time that the rest of the platform does, that would be great.

“We’ll wait for it.”

At least, while Joshua waits, he can work on the strategic side of his business rather than repetitive paid marketing work.

Google announced the phasing out of third-party cookies in its Chrome browser platform by 2022 and members of the digital marketing community aren’t too happy since Chrome has an estimated 63.38% global browser market share on all devices. On 25th January, Google unveiled its new alternative to cookies called Federated Learning of Cohorts (or FLoC) but what does this all mean for PPC marketers and their strategies?

In this article, I’ll be examining cookies, why they’re getting culled, and what PPC marketers will need to do once they’re gone as well more information on Google’s Privacy Sandbox and the recently revealed FLoC.

What are cookies?

Cookies (also known as HTTP cookies, web cookies, Internet cookies, and browser cookies) are pieces of data stored on a user’s computer by their browser. They were created by Lou Montulli as a way for websites to remember things like the items you had in your shopping cart or login details. Cookies had helpful intentions but soon, e-commerce grew and cookies were used to aid online advertising and track users behaviour.

There are two main types of cookies:

First-party cookies

First-party cookies are created and stored by websites and allow site owners to collect data such as:

• User language settings
• Analytics data
• Shopping carts items
• Usernames and passwords

This is what cookies were initially designed to do and help to improve user experience.

Third-party cookies

Third-party cookies are created by third parties on behalf of websites who use them. Unlike first party cookies, they have more ad-focused uses such as:

• Cross-site tracking
• Serving ads
• Retargeting ads

The main differences between first-party and third-party cookies are the intentions behind the data collection, what they’re used for, and who manages the cookies.

Why are third-party cookies dying?

Privacy concerns

The user of tracking cookies grew in prevalence over time and they started to track long-term user behaviour. This activity posed a privacy threat and in 2011, European and U.S. lawmakers took action. For all websites involving EU traffic, site owners had to acquire “informed consent” from users before storing non-essential cookies on their devices.

Sketchy alternatives

With so many major browsers blocking third-party cookies, developers have created new ways to bypass the blocks such as ‘fingerprinting’, where setting changes are used to track users. On the plus side, Google is aware and continues to extinguish its use.

What will this mean for PPC strategies?

Google’s ban of third-party cookies is arguably a good idea but it will affect both digital advertisers and Google itself in terms of ad revenue for both sides. So what will PPC strategies look like once those cookies crumble? And is FLoC a good substitute?

I spoke with my colleague, Sophie Logan, a PPC manager at Adzooma.

“As marketers, we knew third-party cookies wouldn’t last forever and since the introduction of the new GDPR, it was only a matter of time until this came into force. I think off the back of this, a loss of data is the most powerful side effect for PPC strategies and technologies in 2021.

We will need to rely more heavily on first-party cookie platforms such as Facebook and Google. This will increase their control and power of user data, and provide them with data which is not available to other advertisers.”

In terms of next steps, Sophie suggested PPC marketers adapt to the new situation and “up their game”:

“Adapt and overcome. Advertisers have no choice but to up their game. But at least everyone (well almost everyone) is in the same boat.”

Privacy Sandbox and Federated Learning of Cohorts

Launched on 25th January 2021, Federated Learning of Cohorts (FLoC) provides an “effective replacement signal for third-party cookies” with early tests reaching in-market and affinity Google Audiences expected to see “at least 95% of the conversions per dollar spent when compared to cookie-based advertising.”

However, the new technique hasn’t pleased everyone with some advertisers claiming it is anti-competitive. The CMA (Competition and Markets Authority) are currently investigating the Privacy Sandbox proposal after a group of companies in digital marketing, news media and tech complained that Google was abusing its position by phasing out third-party cookie support.

Speaking to Sophie, she understands marketers’ concerns:

“From what I’ve heard from marketers, it looks like the use of ‘sensitive’ data is a major concern. I think that opens up the whole issue of morals when it comes to advertising and how data is used. Currently, we don’t have access to universally determined ‘sensitive’ data, but this could open that up.”

As for the Privacy Sandbox project, Google says its project’s mission is to “create a thriving web ecosystem that is respectful of users and private by default”:

“The main challenge to overcome in that mission is the pervasive cross-site tracking that has become the norm on the web and on top of which much of the web’s ability to deliver and monetize content has been built.”

Google wants to combat those sketchy non-cookie techniques like fingerprinting, cache inspection, and link decoration to maintain users’ privacy and improve the Web experience for everyone. It’s early days regarding privacy issues with the project so we’ll see how it develops.

A remarketing redux is required

Sophie said it’d be impossible to run remarketing in its current state which means the technique will need to change in order to survive.

A loss in revenue

Without remarketing (at least in its current form) and with reduced user data, there will be a significant impact to revenue for advertisers and Google. Users will also get more irrelevant and repetitive ads and could tank important KPIs like click-through rate.

According to Google Ads, cookie-less traffic yielded an average of 52% percent less revenue for the ad publisher.

Conversion tracking will take a hit

If you can’t track user behaviour, you won’t be able to assess your ads’ effectiveness in the same way. That lack of conversion tracking will therefore impair value proposition which is an important part of PPC strategy.

People-based marketing

There’s also “people-based marketing”, introduced by Facebook, which uses first-party data and isn’t affected by cookies. It compares user IDs with customer data to help advertisers find targetable users for their ads. Google can also use first-party data for similar uses but with their ongoing anti-trust lawsuits, who knows how effective they’ll continue to be in their current state.

Outside of the tech giants, data management platforms are looking at alternative ways to help advertisers to track their data. Sophie recommends looking into alternatives now and to stay up to date with cookie news.

“Using customer data and offline data will allow advertisers to compare their quality and identify the best users to target. There will also be more reliance on contextual advertising, such a native ads, where the ad content is tailored to the content of the website rather than a specific user.”

Conclusion

It will be interesting to see how advertisers react to these changes and whether they’ll embrace FLoC or try more basic strategies but with more resources and consideration.

Online advertising worked before the use of third-party cookies, and they will be able to continue without them too. This will require advertisers to more manually ensure that they are targeting the right individuals with relevant messaging.

From Google’s perspective, it’s important that the company gets FLoC right and doesn’t alienate its customers further.

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15. Document360

Document360 is a SaaS platform that helps you to build a great self-service knowledge base for your customers and internal users (public or private knowledge bases).

OFFER: 20% off annual plan. Valid until 4th December.

Code: BLACKFRIDAY20

Claim Offer

16. Snov.io

Snov.io is an outreach automation platform for marketers and sales offering a variety of tools for lead generation, email verification, email sending, and email tracking.

OFFER: 50% off annual plan.

Code: BLACKFRIDAY

Claim Offer

17. Agiled

Agiled is an all in one business management platform designed to help you manage employees, projects, tasks, track your time, create professional contracts, track expenses and send professional invoices that get you paid faster.

OFFER: 90% all lifetime plans

Claim Offer

Design

18. Delesign

Work with a dedicated designer to complete your projects, without the hassle of hiring freelancers. Get unlimited custom design work, motion graphics & more from a single monthly price.

OFFER: New clients get 50% off their first month with code BLACKFRIDAY2020

Claim Offer

19. CanvasJS Charts

CanvasJS supports 30 different types of Charts and renders across devices including iPhone, iPad, Android, Mac & PCs. This allows you to create rich dashboards that work across devices without compromising on maintainability or functionality of your web application.

OFFER: 30% discount

Claim Offer

Email Marketing

20. EasySendy

Improve email engagement and inox delivery with this email marketing platform. Capture subscribers, build easy lists and automatically deliver campaigns to subscribers who did not open previous emails.

OFFER: 40% OFF on Yearly (Annual) Subscription with code “BLACK2020“.

Claim Offer

21. Sender

Improve email engagement and inox delivery with this email marketing platform. Capture subscribers, build easy lists and automatically deliver campaigns to subscribers who did not open previous emails.

OFFER: 3 months free on yearly plan

Code: BLACKFRIDAY

Claim Offer

Form Builder

22. Global Patron

Create secrure forms without coding, with the world’s most versatile online form builder. Create surveys, quizzes, data collection forms or secure payment collection forms.

OFFER: 90% off on all paid plans with code FRIDAY90

Claim Offer

HR

23. Recrooit

Recrooit is a recruitment platform that helps companies find and hire qualified candidates by harnessing the power of the community. Stop paying high recruitment fees and take control over your cost per hire.

OFFER: Up to 80% off over four days of deals with code RECBF2020 & email sign up.

Claim Offer

24. HR Partner

HR Partner is designed for small and mid-sized businesses that want the same tools the big companies use, but without the big price tags. It includes employee records management, ATS for streamlined recruiting, onboarding checklists, leave/vacation requests, custom forms, e-signatures, and a lot more.

OFFER: Start a Free Trial, then use code “BLACKFRIDAY2020” to continue using HR Partner and get 50% off for life!

Claim Offer

Security & Backups

25. BlogVault

BlogVault is a unique WordPress Backup and Security plugin. It automatically backs up your website. It provides easy management of every aspect of your WordPress site including Migration, Staging and Merging across multiple secure and robust servers.

OFFER: 30% all plans

Claim Offer

26. MalCare

MalCare is one of a kind WordPress security plugin. It automatically scans your website once every day. It offers One-Click Cleaning and Site Hardening facilities.

OFFER: 30% off all plans. BONUS: Every 10th, 25th & 50th customer gets their purchase FREE

Claim Offer

27. Sendinblue

SendinBlue is an email marketing solution for SMB (small and medium-sized) businesses that want to send and automate email marketing campaigns, even if they have a limited budget.

OFFER: 50% off all annual plans

Code: blueFriday2020

Claim Offer

28. Hyperise

Hyperise is a personalization tool for marketers that they can leverage to create dynamic images. With Hyperise, users can deliver personalized images to each email recipient and even use their existing CRM, Email or Marketing Automation platform

Code: BF2020

Claim Offer

Marketing

29. Planable

Planable’s a content collaboration platform that helps marketing teams plan and approve social media content on Facebook, Instagram, LinkedIn, and Twitter.

OFFER: A yearly subscription for only $199 (instead of $396). People can already pre-enroll on their dedicated landing page.

Claim Offer

30. BacklinkManager

BacklinkManager is a custom-built CRM for managing the process of guest posting and backlink building. It’s not another outreach tool – it’s more of a tuned-up version of Google Sheets + Trello, and it takes all the manual work out of the picture.

OFFER: 60% discount on pre-orders for BacklinkManager PRO plan

Claim Offer

31. Brand24

Brand24 is a media monitoring tool with powerful analytics. It monitors the length and breadth of the Internet in search for the keywords you provide.

OFFER: 50% off for 3 month of any plan

Claim Offer

32. Competitors App

Monitor all your competitors’ marketing strategy in one place. Takes only 5 minutes a week to know your competitors’ marketing moves. Track their emails, website changes, social media, search engine position and ads.

OFFER: 30% Discount for 6 months to monitor your competitors marketing activities. Apply coupon CA30BF6M2020 in your account.

Claim Offer

33. VYPER

Vyper is a marketing tool that makes it easy to run viral campaigns. Set up Referral Campaigns, Reward/Loyalty Programs, Giveaways, Leaderboards, and more. It leverages gamification and incentivization to stimulate engagement and share-ability to help grow your business faster and more efficiently!

OFFER: Lifetime 50% off any plan.

Claim Offer

34. Botsify

Botsifty is platform where you can create your own automated chatbots online. We will help you increase sales & reduce customer support cost.

OFFER: $99 LTD for Website, messenger, SMS and slack bots.

Claim Offer

35. Woorise

Use Woorise to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Generate leads, grow your social following and increase sales.

OFFER: 75% off on all yearly plans

Coupon: BLACKFRIDAY

Claim Offer

36. Vouchery.io

Vouchery is an-in-one promotional suite to help you orchestrate & deliver the right incentive at every stage of the customer lifecycle. Scale your e-commerce promo strategy for truly personal, real-time interactions with your customers.

OFFER: Build & scale discount, loyalty, and coupon programs with 25% OFF for a year

Claim Offer

37. SmarterQueue

SmarterQueue is the smartest all-in-one social media management tool for savvy marketers, influencers, entrepreneurs, and businesses.

OFFER: Up to 40% lifetime discounts for new and upgrading customers

Claim Offer

38. CanIRank

CanIRank is the first SEO software using AI to give you specific action recommendations rather than just data. For every recommendation, get detailed DIY instructions or delegate to an SEO consultant with just one click.

OFFER: 50% off the first 6 months of any SEO software subscription

Coupon: better_seo_2021

Claim Offer

39. Klujo

Klujo allows you to etablish a deep and meaningful connection with site visitors through playful and rewarding experiences. Deliver a memorable experience based on visitors’ behavior on the site.

OFFER: 50% discount

Coupon: Use code 50OFF

Claim Offer

40. LinkedFusion

LinkedFusion software is a platform used to generate leads using LinkedIn. Create various campaigns as per different market niche requirements and can measure the metrics from multiple campaigns to gain insights into LinkedIn prospects. It integrates with Zapier, Google Sheet, Hubspot, and more.

OFFER: Up to 40% off

Claim Offer

41. StorifyMe

StorifyMe makes it radically easy to create, publish, and measure the impact of your stories. Drive loyalty, engagement, and conversion.

OFFER: 20% discount

Claim Offer

42. NetPeak Software

Netpeak Software develops tools for SEO specialists and webmasters that help solve day-to-day SEO tasks in an easy and effective way.

OFFER: 60% discount

Coupon: Use code Infinity-BF20

Claim Offer

43. Sendx

SendX is an intuitive, affordable & feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry.

OFFER: 40% discount

Claim Offer

44. ContactPigeon

ContactPigeon is an omnichannel customer engagement platform that enables retailers to create personalised and automated marketing campaigns across 8 different channels, to increase customer retention.

OFFER: 20% OFF

Coupon Code: BF2020PIGEON

Claim Offer

45. Live Webinar

LiveWebinar is advanced webinar software that’s fully customisable and unique to its market.

OFFER: 25% discount on plans

Code: FRIDAY20

Claim Offer

46. Brainy Bees

Content marketing & PR & social media for SaaS, tech, software house and B2B.

OFFER: Free marketing consultations (audit + recommendations) for SaaS businesses – no strings attached!

Claim Offer

47. GetKeywords

GetKeywords is keyword research tool that is used by thousands of SEO professionals and marketers across the globe. GetKeywords offer 100K+ locations with city level targeting. GetKeywords helps to focus on next generation of Keyword Research with Audience Insights & Intent based Keyword suggestions to get exactly what needed with minimum efforts.

OFFER: Coupon Code: BLACKFRIDAY

Claim Offer

48. VideoForm

VideoForm is a brand new way to interact with your website visitors. VideoForm lets you record a video message, create interactions and lets your prospects reply with a video – with just 1 click.You can use VideoForm to collect video feedback, get video testimonials, create an interactive pop quiz, send video replies and build human connections with prospects.

OFFER: 70% off with code: blackfriday70

Claim Offer

49. Poptin

Poptin is a lead capture tool that gives businesses the ability to convert more visitors into leads, subscribers and customers using beautiful pop-ups and inline forms. With its user-friendly builder, you can definitely come up with engaging designs in just a matter of minutes, even without prior coding skills.

OFFER: 50% off with coupon code: POPTINBF2020

Claim Offer

50. Axeptio

Keep your website in compliance with the toughest privacy regulations in the world. GDPR, CCPA, we got you covered. Unobtrusive and very respectful of your users, our solution provides you with the best microcopy and UX to maximize your opt-in rates. Its seamless integration with Google Tag Manager makes it very easy to use and configure. No dev required.

OFFER: 20% Code BlackFriday-LTD20

Claim Offer

51. EmailOctopus

EmailOctopus is the simple yet powerful email marketing tool that makes it easier and cheaper to grow your audience.

OFFER: 50% off your first three months

Claim Offer

52. GetResponse

Getresponse is an email marketing app that allows you to: create a mailing list, capture data onto it. and automate your emails to subscribers via use of ‘autoresponders’

OFFER: Up to 40% off any plan

Claim Offer

53. Encharge

Getresponse is an email marketing app that allows you to: create a mailing list, capture data onto it. and automate your emails to subscribers via use of ‘autoresponders’

OFFER: 50% off first 3 months on all plan. Valid until end of November

CODE: BF50

Claim Offer

54. RocketLink

RocketLink is URL shortener thet lets marketers, bloggers and entrepreneurs add retargeting pixels to any link they share so anyone who clicks can become their target audience in multiple ad platforms.

OFFER: 15% off forever. Valid until 5th Jauary 2021

CODE: BFCM2020

Claim Offer

55. SegMetrics

SegMetrics’ explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren’t. Once you’ve identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance.

OFFER: 30% off your first 3 months

Claim Offer

SEO

56. Pulno

Pulno is a SEO crawler that conducts extensive website audits to help website owners improve their rankings and search visibility.

OFFER: 30% discount with code BLACKFRIDAY20

Claim Offer

57. SE Ranking

All-in-one SEO software made simple, with 100% accurate keyword rank tracking, SEO/PPC competitive research, in-depth website audit, backlink checking & monitoring and more.

OFFER: Get 30% discount on any subscription plan with promo code BLACKFRIDAY2020

Claim Offer

58. Sitechecker

Improve your SEO rating with the best website checker. Get on page SEO audits, website reports, SEO monitoring and more.

OFFER: Get 50% discount on any subscription plan with promo code BLACKFRIDAY2020 until the end of the year.

Claim Offer

59. Similar Content

Similar Content is an SEO content optimisation tool which helps your business appear high up in the SERPs.

OFFER: Get 80% discount

Claim Offer

60. My Web Audit

If you want to take your web agency business to the next level by standing out from the competition, building trust, deliver value fast and ultimately close more deals. Then you won’t want to miss the Black Friday Deal for My Web Audit.

OFFER: Get 50% off for 3 months on ANY plan or 3+ months on annual plans.

Claim Offer

E-Learning/Training

61. Boot Camp Digital

Grow your skills with proven digital marketing training, tools & certifications by trusted global leaders. Choose from in-person workshops, online learning, team training & more.

OFFER: All online training and certifications are 50% off from Friday November 27 – Monday November 30.

Claim Offer

62. LearnWorlds

Create and sell online courses from your own website. Boost usage, satisfaction and retention for professional and compliance training, continuing education, and employee/customer onboarding.

OFFER: Up to 35% for annual Learning Center plans resulting in $1,255 in savings. Discount applied at Checkout.

Claim Offer

63. ZAGE

Learning Platform. ZAGE offers custom learning plans with hand-picked content and LIVE exchange. It’s built for teams with a growth mindset.

OFFER: Free access for 30 days

Claim Offer

Productivity

64. Any.do

Any.do is a popular productivity platform designed to help people stay organized and get more done. Organize your tasks, lists and reminders in one easy to use app. Any.do syncs seamlessly across all your devices.

OFFER: 50% OFF for yearly subscription

Claim Offer

65. Chatsilo

ChatSilo is a Facebook Messenger CRM platform that helps customers nuture their Messenger leads, manage projects, track conversations, build relationships, and follow up with prospects.

OFFER: Use code BFCHATSILO at checkout for 50% discount

Claim Offer

66. groupleads

Group Leads helps its users convert new Facebook group members into leads in the most popular email marketing software including ConvertKit, Mailchimp, and Sendy.

OFFER: At checkout use code BFGROUPLEADS for 50% discount

Claim Offer

67. Book Like A Boss

Book Like A Boss is a free appointment scheduling software tool with payment & calendar scheduling app integrations.

OFFER: 63% off using code BLABBF2020

Claim Offer

68. SyncThemCalendars

SyncThemCalendars allows you to set up synchronisation between calendars, a feature missing in the most popular online calendar services including Google Calendar. You get 14 days free trial (no credit card required), after which you can purchase a subscription to continue using the service.

OFFER: 30% discount with code: BLACK_FRIDAY_2020

Claim Offer

69. CallHippo

CallHippo is a cloud-based intelligent virtual phone system for businesses and enterprises, offering local and toll-free phone numbers for over 50 countries.

OFFER: 15% discount, no code required

Claim Offer

70. Indema

Indema is a design management platform for interior designers. Their vision is to give designers a platform to manage their projects, manage their business, and their source materials.

OFFER: Get a lifetime deal for less than the annual price – as much as 98% discount

Claim Offer

71. Infinity

Infinity is a fully-customisable task management tool designed to help you prioritise and collaborate in real time.

OFFER: Pay once lifetime deal until November 30th.

Claim Offer

72. GanttPRO

GanttPRO is an online Gantt chart software that gives an instant view on every project detail for managers, teams, and stakeholders. Packed with an intuitive interface and short learning curve, it offers a robust set of features that simplify and cover daily project management challenges: smart deadline management, timely communication, efficient team and resource management, time logging, and many more.

OFFER: 30% discount Coupon code: blackfridaysale2020 –

Claim Offer

73. Timecamp

TimeCamp is software which monitors the actions performed on the computer and helps employees better understand how they make use of their working time so that they can work more efficiently.

OFFER: Get 4 months free

Code: BFDEAL2020

Claim Offer

Referrals

74. ReferralCandy

ReferralCandy helps brands setup and run a customer referral program, allowing them to acquire new customers while retaining existing ones. You can now start your own referral program by taking advantage of this offer!

OFFER: $50 off after your 30-day free trial

Claim Offer

Social media

75. Postfity

Postfity is a social media scheduler for Facebook, Instagram, Linkedin, Twitter and Vkontakte.

OFFER: 100 Discount Coupons for Black Friday – based on first-come, first-serve basis: 50 x 60% OFF with the code ‘blackfriday60’
50 x 40% OFF with the code ‘blackfriday40’

Claim Offer

76. ContentStudio

ContentStudio is a social media management and content marketing suite. It offers a content discovery tool that makes social media effortless for businesses in any niche.

OFFER: This year during Black Friday period, ContentStudio are offering growth-plan deal at $99/year, no code required

Claim Offer

77. SocialPilot

SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

OFFER: On account of Black Friday 2020, Social Pilot are offering a flat buy one get one deal on Small Team and Agency plans. Offer lasts till 3rd December 2020

Claim Offer

78. NapoleonCat

NapoleonCat is an all-in-one social media management platform that integrates with Facebook, Instagram, Linkedin, Twitter, YouTube & Google My Business. Customers use NapoleonCat to publish content on their social media accounts, engage their brands’ audiences, and measure social media performance.

OFFER: 50% off NapoleonCat for the first two months. Valid until 4th December.

Claim Offer

Websites

79. Landingi

Landingi is a landing page platform for marketers, agencies, and business owners. 300+ landing page, popup, and funnel templates make your marketing campaigns more effective and less time-consuming. Use additional features: A/B tests, tracking, and analytics tools, as well as built-in integrations to optimize your efforts in getting more conversions.

OFFER: Get 6 months $1 056,00 (Saving $684,00) or 12 months for $1 215,00 (Saving: $733,00)

Claim Offer

80. Pixpa

Pixpa is an all-in-one platform which helps you create a beautiful portfolio website with e-commerce, client galleries, and blog.

OFFER: Get 50% off on all Pixpa Plans

Code: BLFINFI50

Claim Offer

81. Fesh

Fesh is an all-encompassing eCommerce platform that will power your online sales and allow you to create a bold, easy-to-use online store.

OFFER: Get 80% off all plans with code: friday2020

Claim Offer

82. Super Monitoring

Monitoring websites and web applications for their uptime, content, loading speed, proper functioning, domain & SSL certificate expiration. E-mail & mobile text alerts, periodic & custom reports, multiple integrations.

OFFER: 50% OFF ALL PLANS

COUPON CODE: BFCM2020

Claim Offer

83. Simvoly

Start building your Funnel or Website with Simvoly in the fastest all-in-one platform on the market. Start accepting appointments, sell your products, do your memberships and course, or do your email marketing from one place.

OFFER: 50% off for your first 6 months.

Claim Offer

84. Cloudways

Cloudways is a Platform-as-a-Service company so they provide their own console to help you manage applications hosted on cloud servers. Cloud-based hosting is not for everyone because it requires a certain degree of expertise.

CODE: BFCM2020

Claim Offer

85. Zyro

Zyro is a new website building tool that comes with its own hosting. A brainchild of established brand Hostinger, it allows users to very quickly build and launch basic sites completely fuss-free.

OFFER: Up to 85% off

Claim Offer

WordPress

86. WPInfy

WPinfy provides Managed WordPress Infrastructure to help you shift your business to Cloud.

OFFER: 25% off

Code = BLACKFRIDAY

Claim Offer

87. WPami

WPami managed WordPress is built keeping Performance and Budget in mind to scale your business on High Frequency Compute instances powered by VULTR.

OFFER: 25% off

Code = BLACKFRIDAY

Claim Offer

88. Premio

Grow your WordPress website with Premio plugins that are designed to help you generate more leads, emails, reviews, calls, and sales.

OFFER: 50% off Code: BFPRM50

Claim Offer

Proposal Writing

89. Better Proposals

Better Proposals helps you to win more business and get paid faster. It’s a way of creating beautiful looking proposals for projects in just minutes, rather than hours.

OFFER: Get 50% off Premium and Enterprise plans

Claim Offer

Technology

90. Pics.io

Pics.io is an all-in-one cost-effective DAM solution for distributed teams. It is designed to centralise all your digital assets and make them accessible at any time.

OFFER: A 50% discount for the first 3 months for a Micro plan subscription. The deal is for new users only, and the coupon will be valid for 24 hours only.

Claim Offer

91. Chanty

Chanty is an easy-to-use team collaboration tool. It makes it simple to collaborate, communicate and connect with colleagues and provides a secure, unlimited way of messaging.

OFFER: 50% off the annual business plan.

Claim Offer

92. Apploye

Apploye is all-in-one time tracking, employee monitoring, scheduling, and payroll management software. It provides remote teams, big companies, and freelancers a secure platform to optimise productivity, and work progress.

OFFER: 25% for lifetime on every plan both monthly and annually subscriptions.

Promo Code: festivefriday2020

Claim Offer

Business Management

93. adam.ai

adam.ai empowers teams with an organized meeting workflow to drive productivity and real results.

OFFER: 75% off on all our monthly or yearly subscription plans

Claim Offer

94. Taskeo

Taskeo is a project management tool, helping remote teams, freelancers, and businesses of all sizes automate workflows and improve team communication.

OFFER: Lifetime access -Pay $59 once to upgrade up to five accounts with the PRO version of a chosen solution.

Claim Offer

Communication

95. HelpCrunch

HelpCrunch is an all-in-one customer communication tool offering a comprehensive set of features for customer support, marketing, and sales. If you need a live chat and knowledge base solution, it’s one of the most affordable options available. Set up proactive chat messages, send manual chat campaigns, and engage with customers and visitors at every step of their journey.

OFFER: Get 25% off your first month or 45% off the first year with the promo code BFCM2020. If you sign up for 12 months right off, the Black Friday promo code adds up to the usual 20% annual discount. This way, you’ll be getting up to 45% off the entire year.

Claim Offer

96. Collect.chat

Collect.chat is an interactive chatbot that collects data from website visitors – 24/7, fully on autopilot. It replaces static web forms and sales reps who ask same questions to each visitors. Anyone can build a chatbot and install it on websites with zero coding knowledge.

OFFER: Standard Yearly plan is just $99 for an year, compared to the usual price of $49 per month.

Claim Offer

97. Brosix

Sign up for a Brosix Premium Plan by November 30 and get everything you need to improve team communication and maximize workplace efficiency. Unlimited user accounts. Total productivity. Full control. Half the price.

OFFER: 50% off

Claim Offer

Advertising

98. WP Hacked Help

WP Hacked Help is one of the fastest WordPress Cleanup (Malware removal) & Security Maintenance Service providers. We are dedicated to providing quality service with fastest possible turn-around time. As business owners and professionals ourselves, we understand how important it is to have your website fixed fast.

OFFER: 40% off on WordPress Malware Cleanup

Coupon Code: WPHHBF + Free Secure WordPress hosting till end of 2020 (After that 40% off forever) — WP maintenance free till end of 2020 (After that $20 per month forever)

Claim Offer

99. Replug

Replug is an all-in-one link management tool for branded URL shortening, adding retargeting pixels, embedding call-to-actions and creating social media bio-links.

OFFER: Lifetime deal on Replug plan

Claim Offer

100. Sixads

Accelerate your sales. Put your products in front of millions of shoppers who want to buy what you sell. Use sixads automated Facebook, Google, and Instagram ads.

OFFER: Get +10,000 EXTRA impressions when buying a Premium plan

Claim Offer

Customer Service

101. LiveAgent

LiveAgent is a multi-channel customer service software that streamlines emails, chats, calls, and social media messages into a single place.

OFFER: 100$ credit for new accounts

Claim Offer

Affiliates

102. Post Affiliate Pro

Post Affiliate Pro is an affiliate tracking software that enables you to create an affiliate program or affiliate network for your business.

OFFER: 100$ credit for new accounts

Claim Offer

Video

103. Breadnbeyond

Breadnbeyond is an animated video company that provides a brand new and unique content marketing solution: custom animated explainer videos.

OFFER: $500 discount for the Advanced Package, $1,000 discount for the Premium Package. $1,500 discount for the Ultimate Package

Claim Offer

You’ll have access to shopping strategist teams and state-of-the-art resources to build the best Google Shopping campaign. If it’s help you’re after, here are 5 of the best Google Shopping agencies.

1. Rok Systems LTD – (Adzooma Recommended)

Location: Southport, UK

Whether you want to maximise your ROI with Google’s latest Smart Strategies or reduce your ad spend, Rok Systems Ltd can assist you.

You are missing out on a huge source of revenue if your products aren’t displaying in online shopping feeds. Rok Systems know exactly how to optimise your products and your technology so that you can take advantage of this second storefront and get in front of an audience that’s itching to buy.

2. Commerce Shop

Location: Atlanta, US

If you want to work with some of the best shopping strategist teams, you could try Commerce Shop. With their dedicated support, you can ensure the maximum exposure of your products. The Commerce Shop team are experts in how PPC works and how to set the right bid.

They will also help in creating optimum copy and title for your shopping ads in order to get the best results. Your products will also be split into relevant campaigns in order to maximise ROI.

In order to ensure your campaign is working for you, Commerce Shop carries out constant analysis along the way. Commerce Shop achieves 24/7 campaign monitoring using automation and state-of-the-art software. They also use special techniques to make sure your shopping ads reach the right people.

If you’re looking to improve your Google Shopping campaign the expert team can give you all the advice you need.  

3. Lead Horse

Location: Atlanta, US

Shopping Ads are complicated to run at times and Lead Horse is there to help small businesses get it right. If you’re aren’t satisfied with the results from your current campaign you could try consulting a Google Shopping agency such as Lead Horse.

They’ll be able to offer tailored, business-specific advice and consultation. Their approach is to get as much information about your business as possible, thus being able to create a custom strategy for you. This means optimising your shopping ads for the right audience in order to maximise ROI.

They also focus on your particular business goals and help you determine these in order to succeed. 

Lead Horse will optimise your Google shopping network campaign by also checking out your competitors. It’s important to know what the competition is up in order to get ahead of them.

Lead Horse focuses on a leads analysis strategy in order to help you achieve your targets. If there’s something missing from your current campaign, then the experts at Lead Horse will try to discover what it is.

4. Zato Marketing

Location: Montana, US

Google Shopping can be confusing and Zato Marketing are here to help. Many small businesses can get their heads around paid search but Google Shopping is a little more tricky.

Zato Media are experts in optimising the use of paid search and Google Shopping together. They also keep your shopping ads up to date with the latest trends. 

Zato Media are experienced in how the Google shopping network functions. They make sure your shopping ads strategy follows any of the latest platform changes and take care of your budget to guarantee you get the right attention from the right customers.

Zato Media offers a boutique service tailored to your business. They’re experts in PPC marketing across various channels so have a good understanding of Google Shopping, and how to optimise this for your business.

5. Clicks

Location: Berlin, Germany

Clicks can offer your business the Google Shopping help it needs. Clicks will take care of the quality of your data feed, along with the setup and maintenance of your Google Shopping campaign. Clicks also offer assistance with Merchant offer setup and creating the basis for truly effective Google Shopping ads.

If you would like the entire responsibility of your Google Shopping campaign taken off your hands, then Clicks can sort it out for you from ad creation to continued optimisation.

Clicks also offer to increase the visibility of your shopping ads using the Google CSS program. They also ensure all of your copy, images, and title meets the Google Shopping guidelines at all times.

If you’re finding it difficult to stay on top of your Google Shopping campaign then a Google Shopping agency such as Clicks can ensure your shopping ads are always up to date. They will perform constant analysis as well in order optimise them further for your target audience.

Conclusion

A top Google Shopping Agency might be just what your company needs to generate more business online. It’s time to get those ads working for you. Why not get your shopping ads to the top spots with the help of an agency of experts? With the dedicated support of shopping strategist teams, you could really optimise your Google Shopping network campaign.

And if you need an agency to help with the rest of your strategy, visit Adzooma Marketplace today and find the right service for your business. You can find the Google Shopping help you need from experts in eCommerce and digital marketing.

And if you fancy using scripts, we have a guide to Google Shopping scripts too.

Let me be blunt here. Pain points are killing your conversions, which mean fewer sales and less profits. If you don’t identify these pain points, you’re going to continue losing conversions.

Ready to do something about it?

Read on to find out how to identify your pain points, the most common reasons customers might not be converting and how to fix these problems.

How to identify your pain points

To identify your conversion pain points, you need to set up tracking and analytics for your website. Without this data, it will be impossible to pinpoint exactly where your customers are dropping off and where you need to focus your attention on.

If you’re not already using Google Analytics, this is the first place to start as it gives you data such as:

• Who is visiting your site
• Which pages people are looking at
• Where people are leaving your site
• How long people are spending on your site
• And much more

Programs like Hotjar are also incredibly useful here, as they literally show you what your users are doing on your page. You can see where they click, which bits they spend the longest on and how they scroll through the page.

This allows you to literally see where people are stuck on your website, showing your conversion pain points first hand.

Ask your customers

Looking at the data is always the first step to identifying your conversion pain points. But if you’re still not sure what it is that is preventing your customers from converting, you can always ask them.

Setting up a survey is a good way to get feedback directly from your customers and getting them to tell you what they don’t like, what’s stopping them from buying and what you can do better.

These surveys can be triggered when users go to exit your site, meaning you can literally stop someone who hasn’t converted and find out why.

Test new changes

Once you’ve identified where your customers are dropping off, it’s not good enough to just guess the reason why and mark the situation as fixed.

Any changes that you make need to be tested. It’s how you can see if what you’re doing has made a difference, or if there’s something else that’s causing customers to drop off.

Split testing (or A/B testing) is a way of testing these changes against the original version. When visitors come onto your site, they’ll be shown either the old or new page to see which of them perform better.

VWO has written a guide on split testing which you should definitely check out.

Common pain points and how to fix them

When it comes to conversions, there isn’t really a perfect formula. It’s about seeing where your customers stumble and doing everything you can to make the conversion journey as smooth as possible for them.

Most of it relies on using your own data and testing changes to see if they improve your conversion rate.

However, there are a few common pitfalls that your website might be falling into. To make sure you’re not suffering from them, we’ve listed some of the most common conversion pain points that you need to keep an eye on and how to fix them.

1. Not enough information

85% of people research a product online before making a purchase.

The internet is not always a good place. For every business, there’s another fake website and scam that can offer similar items to yours. Before making a purchase, your customers need to know that you’re selling the real thing.

Even if people trust your company, they’ll want to know that your product is the best place to buy it online. If they can’t get the details they need, they’ll go somewhere else.

The good thing about this conversion pain point is that it’s an easy one to fix. Just make sure you’re including the information that your customers will need. This can include:

• Product dimensions or sizing
• Product images
• Testimonials and reviews from other customers
• Materials/ingredients
• Return information
• Guarantees/warranty information

Reviews and testimonials shouldn’t be ignored here. They are a fantastic way of building trust and easing any lingering doubts about your product that customers will have.

2. Too many checkout stages

Cart abandonment is a real issue in eCommerce. For some industries, the cart abandonment rate is as high as 75%.

One of the biggest reasons for cart abandonment is a complicated checkout process. No one wants to jump through several hoops just to buy one item. The longer and more complicated a checkout process is, the more chances you’ve giving your customers to turn away.

Thankfully, checkout customization is one of the key features that leading website builder solutions offer, as blogger Kaleigh Moore points out.

The checkout process should be as streamlined as possible. Take a look at Amazon’s checkout as inspiration. Their checkout is easy, simple and has very little steps involved. Even better, if you’ve got your information saved you can buy it in a single click. That’s efficient.

If you don’t have a guest checkout option, this might be the first stage. Having an account with a company is great if you know you’re definitely going to be coming back. But if this is a one-time purchase, it’s a hassle creating passwords and submitting all your information for this.

Not everyone wants to give this information over. They just want to pay and go. Not giving them this option is just inviting them to buy elsewhere.

3. Slow page speed

Slow page loading times may seem like a little annoyance, but they can literally kill your sales. Each year, slow-loading websites cost retailers $2.6 billion in lost sales.

Your users are impatient and expect your website to load instantaneously. In fact, 47% of users expect a maximum of 2 seconds to load a website. 2 seconds. Wow.

If your page takes too long to load, people will leave. That means you’re losing people before they’ve even had a chance.

You can use tools like Google’s PageSpeed Insights to test the speed of your page and see what is slowing your website down.

If you’re an Adzooma customer, we’ll automatically check the site speed of all your landing pages to keep an eye out for this conversion pain point.

4. No upfront pricing

In a study about cart abandonment, the biggest reason that people abandoned their carts is because of extra costs such as shipping, taxes or fees being too high.

I’ve been there before. One time, I found a perfect notebook that would make an excellent present for my writer friend. I was sold and went straight to checkout. But, after entering all my details I found out that shipping cost more than the item itself, leading to a very speedy exit there. This perfect item was no longer worth it for me because of hidden costs.

Although you might not be able to lower these fees, one way to counter the drop off in customers is to be transparent and open about these prices from the very beginning.

When researching your product, your customers want to know exactly how much it will cost them. They shouldn’t have to go through the entire checkout process just to get an estimate on shipping and taxes.

So, include messaging about these costs on your website. There are some apps that will allow users to enter their postcode and calculate shipping costs on the page, helping to cut your cart abandonment rate.

That’s not the end

Increasing your conversions is never a one-time fix. It’s a continuous cycle of optimisations and fixes to keep beating your personal best and get the best conversion rate for your business.

There are countless CRO tools that you can use to help you with this. But if you’re lacking the time to learn and implement all these changes, you can always trust a local agency to help.

At Adzooma, we’ve got the perfect place for you to find them.

Our Marketplace is an independent directory of agencies ready to help your business. Just search for the service you need to see your next agency or freelancer in the list.

Find your agency today.