Some facts about YouTube advertising:

• YouTube Now Has 2 Billion Monthly Users, Who Watch 250 Million Hours on TV Screens Daily
• For 18-34-year-olds, YouTube is the second most-preferred platform for watching videos on TV (behind Netflix)
• 51% of marketers now run YouTube video ads

There’s still work to be done for businesses, marketers and advertisers alike to make the most of YouTube. But don’t fret—there are advertising agencies that can help.

In this article, we will guide you through our top 7 YouTube advertising agencies, what they offer, and some of their past clients.

1. Lyfe Marketing

Location: Atlanta, USA

Lyfe Marketing is an award-winning social media marketing agency based in Atlanta, offering a broad range of services to help you boost your social media campaigns.

Our team has been consistently recognized as one of the top digital marketing agencies in 2020 and continue to enhance our approach. Below you will find projects that we worked on and some of our results. […] We have worked on hundreds of campaigns and are capable of delivering results for nearly any project.

Excerpt from Lyfe Marketing’s case studies page

Services offered: Social media management, social media ads, Google Ads, SEO, and web design

Previous clients: Atlanta Hawks, Egyptian Magic, Kaplan MD, Royce

2. Digital Marketing Agency (DMA)

Location: Chicago, London (UK), Calgary, Berlin, Dubai, Canberra

Digital Marketing Agency (DMA) is an international digital marketing agency, with a global Swiss army knife of specialties including YouTube advertising.

We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform. Our team identifies new opportunities to include ads on popular videos in multiple formats while also reaching out to popular channels to get a more branded experience in the video content itself.

Excerpt from DMA’s YouTube marketing page

Services offered: SEO, PPC, reputation management, web development, marketing automation

Previous clients: Atlanta Hawks, Egyptian Magic, Kaplan MD, Royce

3. Voy Media

Location: New York

Voy Media markets itself as the #1 Facebook Ads Agency but also offers YouTube marketing as one of its many services.

We’re a performance-based, full service agency that does more than just sales and branding: we speak fluent internet. That means we create images that stop the scrolling, words that get people thinking (hi), and marketing strategies that ensure our other talents don’t get lost in the digital abyss.

via Voy Media

Services offered: Growth marketing, Google Ads, Instagram marketing, mobile marketing

Previous clients: UMG Gaming, Lacoste, Revealbot, Big Life Journal

4. Barracuda

Location: London

Barracuda provides a number of YouTube advertising services to small businesses including video SEO and paid ads. The agency also manages your YouTube channel for you, analysing all traffic and feedback.

Barracuda are experienced in building and integrating channels into our clients marketing mix to drive both awareness and sales. YouTube is not just about cats… […] Proving the relationship between your video channel and your website sales is the priority. Barracuda will create a Schedule of Work that will enable you to reach your awareness and sales goals.

Services offered: YouTube channel set up, YouTube channel management, content curation, content creation

Previous clients: StaySure, Electrolux, Hotpoint, Team Tactics

5. 99 Robots (Adzooma Recommended)

Location: New Jersey

99 Robots is a results-driven, full-service digital agency specializing in online advertising for Facebook Ads, Instagram Ads, Google Ads, Microsoft Ads, YouTube Ads, and Amazon Ads.

Whether it’s a product launch, management of advertising campaigns, or stunning website design, our team of marketing+tech experts can deliver beyond expectations. Praised for our hands-on approach, clients choose us to serve as an extension of their marketing or web technology team. Contact us today to discuss how we can partner together.

99 Robots

Services offered: YouTube Ads, web development, Amazon PPC, Google Ads, Facebook Ads

Previous clients: CNN, Schmacon, Juicetank, Bloginity

6. Huzz Digital (Adzooma Recommended)

Location: London

Huzz is a digital marketing company with a twist. Our core focus is on organic social media marketing and software development.

We are Instagram, LinkedIn, YouTube and TikTok specialists who have our own networks of followership into the millions. Our main focus in on dark digital concepts which include all the data and promotional methods you don’t see. Our company has helped to generate over 10,000,000 followers for clients, developed software automation tools across social media, built award winning website and foremost delivered ROI results for our clients, no matter the budget!

Services offered: Influencer marketing, Instagram marketing, TikTok marketing, LinkedIn marketing

Previous clients: Laneah Menzie, WGB Interiors, Glimpse Blockchain, ValueMentor

7. Insitus (Adzooma Recommended)

Location: Barcelona

Insitus is an international team of certified strategists, creative professionals, designers, developers and copywriters with experience in all areas of digital marketing and eCommerce.

Our founders, two highly respected Google Ads specialists, shared a passion for marketing and a vision for helping small and medium-sized businesses. Over more than a decade, we’ve expanded into an international agency specialising in coordinated marketing services. We’re committed to ensuring our customers get the best ROI possible on every dollar, pound, euro and ruble spent. Our global and multilingual team is located across four continents, meaning we can support customers in 15 languages.

Services offered: SEO, Google Shopping Campaigns, YouTube marketing, Analytics

Previous clients: Factoría Digital, Mútua General de Catalunya, Catamarans Barcelona

Conclusion

YouTube marketing agencies have the skills and expertise your business needs to really boost your video ads and social media campaigns. Make your YouTube videos work for you.

If you would like to find more agencies like this, see how Adzooma Marketplace can help by getting in touch today.

But it’s not all cat videos and dancing memes. Companies are starting to see the benefits of adding video marketing to their digital marketing strategies and combining their efforts with other channels, namely social media and content marketing.

And unless you do it yourself, you’ll need a video marketing agency to help you make the most of things.

What does a video marketing agency do?

Video marketing agencies use video content to help users understand the medium and a client’s business goals. They are in charge of shooting, editing, and finding the best avenues to help your video reach the market that you’re trying to communicate to.

Marketing is all about conveying the message of a brand, product, or service in the most effective and convincing way possible and many consider video to be the most engaging medium of all.

So let’s look at the 7 best video marketing agencies.

1. White Box Media

Location: Virginia, USA

White Box Media describes themselves as a “turnkey solution for your digital marketing, video production, & PPC needs” thanks to a wide range of offered services including:

• Commercial-grade filming and video production
• SEO
• Website design
• Data analysis
• Copywriting
• Graphic design
• Photography
• Email marketing

White Box Media Company provides complete custom solutions for small- to medium-sized businesses through a myriad of offerings. Whether your company needs creative video production and photography or full-scale marketing and graphic design, you’re in good hands—our proprietary, uniquely tailored approach ensures that the team who does your marketing is the same team who creates your content.

2. Content Creatures

Location: London

At Content Creatures, they gravitate towards people who think differently with fresh ideas and unique perspective. This helps the agency create their best work with animated videos.

Some of their focuses include:

• Character animation
• Explainer videos
• Internal comms
• Social media marketing videos
• Brand animation

Previous clients include Pfizer, HSBC, ITV, and the BBC.

3. Sphere Agency

Location: Bangkok, Thailand

The greatest strength of Sphere Agency is using multiple mediums to help establish and communicate a clear brand identity that makes its clients as recognizable as possible.

Through Sphere Agency, the team focuses on making connections that drive sales and creating content that matters. Their work includes video marketing across a wide range of industries, including:

• Photography
• Fashion
• Beauty
• Automotive
• Engineering

Their services include creative content and brand storytelling for both promotional and commercial reasons, as well as tightly produced, how-to demo videos that go beyond the average to make some truly engaging content. Clients include Konica Minolta, Uniqlo, Carrier, and Meko Clinic.

4. Arren Marketing

Location: Birmingham

Arren Marketing is a digital agency based in Birmingham, UK that focuses web design and development, social media and online advertising but also offers video marketing services. They employ an insight-led approach to digital marketing and have the skills and expertise to create more engaging and goal-driven content.

Established in 2015, Arren blossomed from a Google project where the directors collaborated to help businesses improve their digital skills. They saw the need for “no-nonsense, data driven marketing” SMBs (small-to-medium businesses) and the concept of Arren marketing was born.

Here’s what they had to say:

When working with a client we spend time getting to know the business and its goals. As a creative digital agency we pride ourselves on delivering original and imaginative concepts for both design and content.

We work with a variety of businesses in different sectors to develop websites and marketing campaigns with a difference. Our ambitious team of designers and content creators enjoy the challenge of helping businesses make the most of the web.

5. Reach

Locations: 34 locations across the UK

Reach offers a variety of advertising solutions including video marketing. They know businesses see the benefit of using video to engage with customers, and offer workable strategies.

One of their defining features is their incredible reach (hence the name).

At Reach we don’t just make great video for you and hand it back, we deliver it to over 40 million unique users who visit our regional news websites every day.

From a single video to a complete campaign, we can build a package that includes online sponsored content or leverage our huge social audience.

6. Intimation

Location: Dunbar (Scotland), Newcastle

Intimation can help you communicate with your audience through the medium of video marketing.

One of their case studies involved a karting centre in Scotland.

They pitched the idea of an “action packed, adrenaline fueled (sic) lap of the track in real time” following the carts as they race around the track. Mixing track and aerial footage with motion graphics, Intimation showed the difference between the carts with careful planning, production and editing all done in-house.

7. HEARTLENT Group

Location: New York

For those who want a deep marketing experience, HEARTLENT Group is an agency that focuses specifically on telling stories, promoting products, and present clients’ services with passion for their customers. This includes:

• Digital content
• Marketing strategy
• Social campaigns
• Video production (short and long form)

Previous clients include Bleacher Report, CBS, ESPN, and NBC.

Honourable mentions

Besides that illustrious list of video marketing and production agencies, we also recommend the following:

• Trinity Video
• Brafton
• Apricot Video Marketing
• Crafted
• NoGood
• Sandwich Video

Do you need a video marketing agency?

There is a wide range of ways that a video marketing agency can help your organization reach its goals. They are not simply there to shoot and launch advertising campaigns, though they can help with that as well. If you’re looking to increase engagement, then video content introducing your brand is a great way to do that.

Informative and helpful video content can create brand trust and loyalty. Video content giving a closer look at company culture and values can help you create a distinct brand voice. Furthermore, video content can be used in all manner of mediums, from your website to your social media and beyond. If you have something to communicate with your audience, video can be an effective way to do it.

Which video marketing agency you choose depends largely on your needs. Have an idea of what goals you want to reach and take a look at the services of each. You may see that each brand offers a specialized approach that fits your goals. Just make sure that, when you do want video content, you turn to a video marketing agency to ensure what you produce has a professional sheen to it.

If 7 agencies aren’t enough, why not look through the Adzooma Marketplace for more of the best video marketing agencies from around the world for budgets that suit all types of businesses.

We’ve outlined some common circumstances that may cause you to reconsider the current state of play with your business account.

1. You’re working from home

If you typically commute to your office or working space in a central location, dropping by a high street bank (or post office, or pharmacy, or coffee shop) feels like a no-brainer. But when you’re working from home, a trip into your bank branch can be a major inconvenience.

That’s where the new generation of finance comes in. With a digital-first business account, you have full access to every feature, from anywhere – whether you’re travelling for work, looking after your family, or just practising social distancing.

2. You’re cutting costs

Cash flow is always front of mind for small and independent businesses, but after the events of Q1, you may be more actively looking for opportunities to save money. Why not start with your financial transaction fees? According to our research:

• 47% of small businesses in the UK, France and Poland said they are concerned by the fees they are charged.
• 33% were surprised by charges from their current providers all or most of the time.
• In the UK, 47% of SMEs are paying more than £50 every month in bank fees – with 17% paying more than £250 each month.

That’s a lot of cash walking out the door.

Have a look at your statements and identify features you use frequently, and ones you’re getting charged for. You may need a different kind of business account.

3. You prefer self-service (most of the time)

If you’ve thought, “just give me the keyboard I can do it myself” when dealing with a finance professional, you’re not alone. Cutting out the middle-man can give you more control and more confidence in your financial decisions.

Revolut Business is largely self-service, and with customisable admin permissions, you can invite your accountant or your operations manager to help monitor and automate various financial responsibilities. But don’t worry – our support team is online and ready to answer any questions that pop up 24 hours a day.

4. You’ve gone contactless (or better yet, virtual)

Maybe it’s the 24-hour news cycle getting to us, but cash… eww. If you’ve ditched cash for card and online payments, a brick-and-mortar bank loses a lot of its shine. Whether you’d like to pay by card, mobile, or online – Revolut Business has the perfect solution.

Both our physical and virtual cards can be immediately activated via our app and used online, or with Google Pay or Apple Pay by you or your team. Plus, expense management is baked into Revolut.

5. You’re going global

With high street banks, making international payments can be costly, and the experience is often peppered with extra charges. Plus, you may lose money in the exchange if you’re not getting the best conversion rates. How would we describe Revolut Business? Borderless.

With our multi-currency accounts, you transfer, hold and pay funds in 28 different currencies – allowing you to pay vendors in their local currency, and secure the best rates every time. We’ve demystified the FX (foreign exchange) process. Trust us, your clients and your bottom line will thank you.

Consider Revolut Business

Ready to ditch your traditional, high-street bank? For a limited time, you can try Revolut Business’ most popular premium plans completely free. Get started today.

TL;DR

• Adzooma have just launched a full product tour on the platform, complete with new explainer videos.
• They show you where everything is and how it works, making Adzooma easier than ever to use.
• The videos are available to everyone on our YouTube channel.

It’s time for a big one.

Adzooma is the quick and easy way to manage and optimise your ad accounts. But now it’s even easier to get started.

We’re pleased to announce that Adzooma now has a full Product Tour, complete with some snazzy explainer videos that showcase our platform.

Why This Matters To You

In a nutshell, the Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works.

For each tab, you can watch a short video and then get a step-by-step walkthrough of what to do first.

Start to finish, it only takes a few minutes.

There are five steps to the tour.

Available Right Now

Everything will launch automatically when you next visit the platform. If you’re not interested, you can always hit the Skip button.

You can also hit the blue question mark in the bottom right at any time to get access to any part of the tour.

It’s also worth noting that you can watch the tour in any order. And you don’t need to watch the whole thing if you’re not interested.

As usual, with Adzooma, you’re in full control.

Just here for the videos?

If you’re just interested in watching the videos, you can find them right here:

• Welcome To Adzooma
• Management
• Opportunities
• Automation
• Reports

Just the beginning

This is a good starting point, but there are lots of explainer vids and other video content in the pipeline. Watch this space.

We’re always listening to your feedback. If you have ideas for how our videos could be improved – or other content you would like to see made into a video – please let us know.

TL;DR

• You should always listen to the data. Unless common sense says otherwise.
• Each part of your brand, no matter how small, should march to the same drum beat.
• AI can be implemented in your business right now – it’s not a far off thing of the future.
• Keep track of who’s talking about you and engage with them.

Last week, some of the Adzooma team headed to Nottingham’s own Digital Summit. As the Midland’s biggest digital marketing event, it brought together all the best creative minds for talks, networking and a great day.

Better yet, the whole event was a charity fundraiser with all the money being used to support the Samaritans of Nottingham. The day raised a grand total of £20,257 which is great news for all the people it will help.

We thought it would be good to hear about some of our favourite talks from the day from different teams.

So, if you missed out and want to know the highlights, carry on reading.

Our Top Picks

The Data Is Always Right… Until It’s Wrong

The day started strong with a talk by Billy Williams from Distinction on customer experience.

The first part of his talk focused on learning from data and was really interesting for those who like to use the numbers to back things up – like me.

Anyone who wants to see success knows that data should form the basis of any decision making.

But data alone is not enough. After all, your customers aren’t faceless data points. You need to pay attention to the whole customer journey as much as you need to learn from the data.

Billy used a great quote, taken from Jeff Bezos, to illustrate his point:

“The thing I have noticed is that when the anecdotes and the data disagree, the anecdotes are usually right. There is something wrong with the way that you are measuring it.”

This was something that stuck in my mind throughout the rest of the day.

It really is all too easy to become consumed with what the data is saying and forget to use basic logic. What do you want your customers to do? Where do you want them to go?

Your customer journey should be easy to take. You don’t need numbers to spell the basics out for you.

So, don’t let data lead you up the garden path just because there’s a lot of it. Use your intuition and work out what makes sense for your users.

Telling The Right Story

Charlotte from our Design team was also a huge fan of the same talk by Billy Williams, in particular, the half about storytelling.

The way Billy explained things were like this:

Your brand message should come through in everything you do.

So, think of it as a single-story arc that ties everything together.

Take the TV show, Friends, for example.

The overarching question is always “will Ross and Rachel get together?”

This is asked in every season, every episode, often in most scenes.

The same should be true for your brand. In every single thing you do, big or small, the message should be the same.

Whether they land on your website, social page, piece of software, email, whatever it may be, your design, tone of voice and overall message needs to be consistent.

Otherwise, people will think they’ve got the wrong show.

AI And The Future

Adzooma’s own Sal Mohammed also stole the stage with his talk on automation and AI.

First, Sal kicked things off with some examples that really show how promising the future of AI looks to be.

For instance, AI is already able to predict with 70% accuracy whether someone will turn up to their hospital appointment or not.

AI can even find Wally in a “Where’s Wally?” book…

Better still, you already see AI at work in your daily lives, whether you realise it or not: 80% of Netflix screen time is driven by AI recommendations.

After outlining how AI is an important part of the future – it’s due to add £13 trillion to the global economy by 2030 – Sal moved on to how to integrate AI into your business.

As it becomes increasingly prominent, you want to make sure you’re not left behind. But, working out how to implement the huge possibilities of AI into your day to day business can seem overwhelming.

Sal covered the different ways of implementing AI: build something yourself, outsource it, or use a ready-made platform. Of course, Adzooma fits into the last category!

AI can help across any sector, whether you’re in marketing, sales, customer service… There are loads of great platforms out there.

Social Media And The Data

Our Social Media Executive’s favourite had to be the one by Kieran S-Lawler from Hallam.

This talk focused on the data behind social media and covered:

1. Perfect personas
2. Split testing
3. Track movement
4. Product development
5. Tips

Kieran started his talk in a unique way to get his message across.

He asked the audience to stand if they were active social media users. Of course, 99% off the room stood up. Then, he asked people to stay standing if they had been on social media the morning of the event – not a single person sat down.

Next, Kieran asked those who remembered the first ad they’d seen that day to stay standing – only 1% of the room did.

Kieran’s point was that the digital world is so competitive. It’s really hard to get people to remember you.

Those that were left standing remembered their first ad because the brand or product was rememberable to them. If you’re not standing out, then your competition has more chance of being seen than you do.

He also talked about how you shouldn’t be afraid of turning your ads off early if they’re underperforming – there’s no use wasting your budget. Instead, pump your funds into your best performing ad.

Finally, Kieran left us with the knowledge that 90% of people who talk about your business dont follow you. They do, however, often hashtag words so you can find them that way. You should make the most of tracking tools such as Sprout Social to keep an ear out for what people are saying about you.

Until Next Year…

Across most of the talks, a common theme this year was one thing: the importance of data.

Much like the talks at SearchLeeds highlighted, collecting the right data and using it in the right ways is essential. You won’t get far without it.

If you’ve found these highlights interesting, make sure you get yourself a ticket for next year’s event!

TL;DR

• The Nottingham Adzooma offices were home to a special guest: The Google film crew!
• Behind the scenes, we followed the directors Rob and Dave around as they guided us through the product.
• We also paid a visit to all the teams to showcase all their hard work.

Our Nottingham offices recently welcomed a very special visitor: the Google film crew.

It made people look smarter, walk taller, and even put a comb through their usual bed hair.

After all, being filmed as a Google Partner makes you feel like a big deal. And trust us, it was.

We’re no strangers to Google. After a Google Partner Manager had a demo of the platform at a London ad:tech conference, they’ve played a massive role in helping Adzooma get to where it is today.

And it all started with just a single phone call.

Google recognised that we had the technology and people to create something outstanding for every business – from global corporations to the smallest start-up.

With a plan in mind for us, they invited us to join the Google Partner Accelerator Program, which enabled us to add a range of features including our unique Opportunity Engine, time-saving automation and easy custom reporting.

With their help, we’ve created a simple and scalable technology platform to easily manage online advertising.

It’s been a pleasure working with them every step of the way.

But this was the first time we’ve been on camera for Google.

Aside from the frequent checks to make sure every hair was perfectly in place, we loved every second of it. It was a really fun day to get involved with and to show off all the different teams that make Adzooma possible.

Let’s take a look at some of the pictures we took and tell you all about what happened behind the camera.

Things started off with someone who has been with Adzooma since the very beginning, our co-founder Robert Wass.

Sitting in front of a camera and explaining what your whole business is about would be difficult for most. But as you can see, Rob did it all as he usually does: with a smile on his face and a passion for Adzooma.

After telling us the story of Adzooma, Rob then wanted to get into the platform itself. So, he met our Product Director, Thomas Hampson.

Rob and Thomas looked through the platform, doing their regular run-throughs on where they could improve in our next round of updates.

Pro has come on leaps and bounds since securing our partnership with Google. We’re really excited to add more and more features, such as our brand new custom reporting and some new updates that we’re keeping pretty tip-lipped about for now. Don’t worry – you can keep on top of these changes in our blog.

All of these new updates come from client feedback and moments such as this, so it was extra special for us to capture the moment on camera.

You might also notice the change of scenery here. That’s because we wanted to get a real perspective of Adzooma and not keep it in one room. After all, we recently renovated our brand new Nottingham offices and wanted to show it off!

So, we ended up keeping Rob on the move for most of the day. We’d love to see what his step count was for that day…

The video didn’t just focus on our directors, as everyone involved in Adzooma is what makes it a success. That’s why we got all the teams involved in the shoot.

First up, we visited the sales floor. Taking a break from helping customers, our sales team updated Rob on their latest successes. (Don’t worry – there was still some people manning the phones!).

And there was a lot of good cheer to go around, especially following their recent expansion. In the past couple of months, our sales team has had incredible growth – adding 25 more people to the team to give our clients the best experience.

Next up, we headed across the road to visit the Design and Content teams in their creative hub.

This is where our teams collaborate and work hard on creating the website, all our marketing materials and all the brilliant landing pages for our own clients.

The design team were also responsible for creating the branding artwork across the walls that you’ll see in the videos – including the one about user interface in this picture.

We even managed to catch Will and Tom showing off their table tennis skills!

We’re pretty sure the table tennis shot took a lot longer than expected. There was a lot of anticipation on who won the match and they had to continue until the winner was crowned.

The crew spent time filming every aspect of the two Nottingham offices to really show just how special the Adzooma team is.

The tour wouldn’t be complete without a trip to the development floor.

Our developers are normally plugged in and hard-at-work transforming walls of code into actual software. Without them, we wouldn’t have the Adzooma platform – and were delighted we were able to get some of their hard work on camera to showcase how much they achieve for the company.

The whole day went a lot smoother than we could have asked for. All without any tongue-tied disasters or accidental fire alarms.

And it was great to see everyone excitedly (if not a little nervously) get on board and in front of the camera. Just like Thomas is in this shot here.

Please note, that funky mat isn’t there to keep Thomas entertained. It’s just to keep him in the right position so Google can get his good side just right. We like to call it the Thomas Trap.