The event is made up of 2 full days of talks from some of the leading developers and engineers in the industry. 

This year we sent 3 of our very own developers to find out as much information as they could about various different topics from quantum computing to CSS. 

We’re committed to ensuring our teams are able to constantly develop their knowledge and recognise that this isn’t always through completing an online course or watching a video online. 

So when Joel, our Full Stack Developer entered and won 2 tickets through a twitter competition, we purchased another and sent Joel, James, Senior UX Developer and Ben, Senior Developer on their way to their first ever Full Stack Europe. 

We spoke to them on their return and here’s what they had to say..

Which was your favourite talk from the event?

James: “For me, my favourite talk was on Day 1 from Belgian artist Dries Depoorter on Surveillance Art, Dying Phones and Fake Likes. This is because it was engaging, it was very funny and inventive. The combination of hardware and software with the original ideas made it incredibly impressive but also quite scary as it highlighted possibilities with modern tech.”

Ben: “I agree with James, for me my favourite talk was from Dries Depoorter. It was fascinating to learn about some of the work he’s done this year.”

Joel: “Although Surveillance Art was a great talk, for me mine was the talk on Advanced Git Magic from Pauline Vos, it really gave me some food for thought about our current processes at Adzooma around version control, visibility and debugging in case something goes wrong.

What were your biggest takeaways from FSE?

James: “There’s a lot of key takeaways I could list but to encapsulate them into one, it helps you to try and open up your mind and contribute towards being a good all round engineer rather than just a capable developer.”

Ben: “Personally, I felt like FSE gave us a lot that we can incorporate into our day-to-day development, documentation and culture and made me think about how it is our responsibility to pass that knowledge on as efficiently as possible.

Joel: “My biggest takeaway was learning that it should be okay to challenge the decision making processes when it comes to new feature requests and that actually we’re not alone, as a development team, where we’re juggling maintenance of a legacy platform, looking to improve it and build new features for our users.

What were the main benefits from FSE?

Joel: “Surprisingly you don’t really think before the event about how much downtime you have and it was really great for sparking conversations about Adzooma such as the technical direction Adzooma is headed and the things we need to do to get where we want to be in 1, 2 or 3 years.”

James: “Yeah, I agree with Joel on that, this was a massive one and I think the change of scenery and different culture and surroundings added to it, we had a lot of time for discussions to flow and essentially realised we’re all on the same page with a lot of things.

Joel: “Another benefit for me was that the conference in particular was very broad, it wasn’t just technical but also looked at soft skills, like how developers and designers can interact with their users to better understand their needs and use those to develop better features or improvements to a product.

How do you feel attending a conference differs from learning the information online?

James: “For me, it’s that different way of learning and as we said previously, it gives you downtime to really spark some meaningful conversations with your peers rather than when you do an online course alone as it can be quite isolating. 

It also gives you a whole list of new people to follow on social media, people who you can continue to learn from and build connections with.”

Finally, how does it make you feel that you’re able to attend these conferences through the business? 

Ben: “It’s great, as an employee, it’s inspiring and makes you feel invested in by the business. I personally think it’s a really attractive perk to be able to offer.

All in all, it sounds like our team had a great time at FSE, we’re looking forward to seeing how they’re able to implement what they learned within the team and their general day to day. 

You may have seen that we’re running our own fantastic offer until November 25th, but we’re not the only one. There are plenty of Black Friday bargains available for everything from HR and recruiting tools to Social Media Schedulers and SEO, with up to a massive 75% off annual plans.

If you’re ready to grab yourself a seriously good deal in the SAAS space, check out our list below.

AI

1. accessiBe

accessiBe provides a variety of AI-Powered solutions for testing and remediating for web accessibility. accessiBe’s full suite of web accessibility solutions enable businesses of all sizes, from solopreneur to large corporations, to take part in global inclusion efforts and to make their websites available to all users, including those with disabilities. A market leader, accessiBe is relied on by businesses that strive to comply with web accessibility standards and regulations (i.e. WCAG and ADA).

Offer: 30% off all new deals between Nov 23rd and Nov 29th

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Backlink

2. BacklinkManager

BacklinkManager is a backlink building tool for SaaS and digital agencies to streamline their backlink building operations and build more links, faster.

Offer: 20% off on all plans with code BF2022

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Coding

3. BlogHandy

Integration of the blog to your existing website without having any coding knowledge with just 2 lines of code. Once you integrate the blog, it directly adapts the CSS from your existing website and lets you know to manage posting and scheduling using the proper SEO analysis. The easiest way to improve brand awareness using the right content strategy with this tool.

Offer: 50% off your first year’s subscription until Nov 30th

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4. Pixpa

Pixpa is an all-in-one no-code platform for creators and small businesses to create beautiful, professional websites complete with a built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online,
without any coding knowledge.

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HR

5. Recooty

Build great teams with Recooty. Recooty is the world’s easiest recruiting software, over 10k+companies hire talent on Recooty.

Recooty has over 100+ world’s best job board partners including, Indeed, LinkedIn, Glassdoor, Monster, Zip Recruiter, and many more.

Recooty offers free job posting, applicant filtering, interview scheduling, and hiring, all under one platform.

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Offer: Up to 75% off until Nov 30th

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Invoicing

6. Invoiceberry

InvoiceBerry is an online invoicing software used for small businesses. It helps you with sending invoices online with online payment options such as Stripe, WePay, PayPal, and Square. It also helps by sending reminders to your clients, keeping track of your expenses, and sending quotes to your clients with a user-friendly interface.

Offer: 50% off for 6 months claim before Dec 3rd

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Knowledge Base

7. Document 360

Document360 is a top-rated knowledge base platform engineered for growing companies that helps you to instantly create a self-service knowledge base for your customers and an internal knowledge base for employees.

Offer: 20% off all annual plans until Dec 4th with code BLACKFRIDAY2022

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Lead Gen

8. Woorise

Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you reach your goals from a single platform.

Offer: 50% off on all plans with code BLACKFRIDAY

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Payroll

9. Apploye

Apploye is all-in-one time tracking, employee monitoring, and payroll management software.
It provides remote teams, big companies, and freelancers a secure platform to optimise productivity,
and work progress.

Offer: 15% off with code apploye-15, valid between Nov 28th and Dec 3rd

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Reporting

10. Whatagraph

Whatagraph is a marketing reporting tool used by agencies and in-house marketers to create functional and beautiful marketing reports. With over 40 data sources and 100+
report templates, creating your next marketing report is a breeze.

Offer: 20% off all annual plans between Nov 24th and Nov 30th

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SEO

11. SERanking

All-in-one SEO platform. For any project, any level, any budget.

Offer: 20% off all annual subscriptions

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12. Netpeak Software

Netpeak Software focuses on developing the following products: Netpeak Spider for SEO audit, fast issue check, comprehensive analysis, and website scraping, and Netpeak Checker for SERP scraping and data aggregation from top SEO services to analyze and compare websites in bulk.

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Social Media

13. SmarterQueue

SmarterQueue is the most powerful and user-friendly social media scheduling tool. With content discovery, smart scheduling, recycling, and analytics, you can grow your business and brand faster and more easily
than ever before.

Offer: 30% off your first year between Nov 25th and Nov 28th

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14. NapoleonCat

NapoleonCat is a powerful suite of tools designed to engage and support customers on social media, schedule posts, analyze results, connect your teams, and untangle your workflows.

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Website Builders

15. Fesh

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16. Simvoly

Simvoly is an all-in-one platform to build your website, funnel, and e-commerce store to grow your business online. If you are building websites for customers, Simvoly is the only 100% white-label platform that you can also provide as your own “Do-it-Yourself” solution for your customers.

Offer: 30% off first 12 months between Nov 24th and Nov 29th with code BF2022

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Social media marketing is one of the most outsourced requirements for a business. There are many benefits to outsourcing your social media, 6 of which we’re going to discuss below.

What does outsourcing involve?

Like with any area of your business that you’re considering outsourcing, it involves handing the reigns over to another brand who specialises in the area you don’t. There are so many benefits of social media to a business that you might not fully understand, allowing the company you outsource the work to, to step in and meet your requirements.

It will involve you working alongside a marketing manager and their team to formulate a plan that not only makes sense but works for your business. They won’t create a social media marketing campaign without consulting you first.

You will often hand over the management of your social media accounts to a social media expert within the company you decide to outsource to, which will also help to free up some of your own time to complete tasks only you can.

Read: Which Is Best: In-House or Agency?

The benefits of outsourcing

1. It can be cost-effective

There are multiple benefits to outsourcing your social media marketing, but the most prominent has to be how cost-effective it is. If social media marketing is not your forte, it’s far more cost-effective to outsource the management of your social media accounts to someone else.

It’s far more expensive to try and hire someone to do it as a full-time role, in-house. When considering hiring an employee, you would have to include payroll, sick or holiday time, and many other payouts that a growing brand might not want.

When outsourcing to a social media management company, you’ll receive an inclusive package tailored to your business for a set price. Some brands will offer different packages, but often they include the full management of your social media pages.

This will consist of daily posting and running ad campaigns that have been created alongside the vision your brand has.

2. It can save time

It requires a lot of effort to manage social media accounts across multiple platforms. As a start-up, this might have been something you spent days on, believing that social media platforms could boost your business presence.

However, it does take up so much time to create campaigns, create daily posts, and to interact with potential customers. That’s why time saved is one of the best reasons why you should consider outsourcing your social media marketing if you don’t already.

There will be specialised skills that only you can manage in-house, such as client meetings, financial meetings, and interacting with customers.

The less time you spend on time-consuming tasks, the more time you can spend on actually growing your business. Whatever brand you partner with should create a social media marketing strategy that’s both time and cost-effective, getting you quicker and more reliable results.

For more on this, read our article on how hiring an agency can save you time.

3. You have access to experts’ skill sets

Everyone has a different skill set. You might like to think that you have a grip on social media marketing because you spend so much time scrolling through social media, but the reality is far different.

It’s not just about posting good content; it’s about understanding the algorithms of each social media platform, the best times to post, what content attracts the most attention and much more.

This is something you might not have the skill set to do. It’s important to remember that some social media marketing companies that you could outsource to will also have different skill-sets.

Some will be better at creating effective campaigns; some will be better at customers interaction. You need to make sure that you partner with a brand that you know is going to work for you.

4. You have access to advanced technology

Technology has transformed the way that a business is able to operate. However, it’s often not our own technology that provides the base for many of the processes that we have in place.

If you were to outsource your social media marketing campaigns, you would have access to advanced technology, especially in the area of tracking and performance. Technology can now do anything from seeing which social media platforms are the best, what age groups you attract, how much traffic each post gets, and many more.

For you to have this technology yourself would mean an added cost, and you might not have the skill-set to use it to its full capacity. Technology is one of the reasons why incredible social media campaigns can be created across all social media platforms.

5. You get platform-specific knowledge

As we have touched on previously, many factors contribute to a successful social media marketing campaign, and that’s having a full understanding of how to utilise each social media platform. There are algorithms to understand, posting times that differ per app, and content creation differences.

For example, Instagram is more for creative and eye-catching content through the use of images, meaning colour plays a big part. Twitter is more for product promotion and customer interaction.

Facebook has changed somewhat over the years and is now more for information about your business. There are so many social media trends, and they’re ever-changing. This is something you might not have the time, or even the capacity to understand fully.

6. You’re exposed to new perspectives on your content

It’s always good to gain a new perspective on anything in life if you feel your surroundings have become stale. The same goes for social media marketing.

If you have managed your accounts from the beginning, you may find that you’re posting similar content all of the time and finding it hard to be creative. Bringing fresh eyes and fresh ideas to your campaigns will boost the reach they have.

Social media management tools

There is a range of social media management tools that you can use to manage all of your accounts under one platform. They are great for scheduling posts and promoting your content in one place.

Here are our favourites:

• Crowdfire
• PromoRepublic
• Postoplan
• Taplink
• Brand24
• Iconosquare

Conclusion

To conclude, these are just a few of the benefits of outsourcing your social media account management and promotion. It’s something you will have to take time to consider and ensure you partner with the right brand for your company.

If you are looking to outsource, why not try Adzooma Marketplace where you can find a variety of social media agencies in your area.

Take a look at the Adzooma Marketplace today, to find the right social media agency for you.

Digital agencies can provide invaluable insights through this widely used social media platform by creating personalised content, using different types of content, but also reaching people in a myriad of ways to gain a significant level of engagement.

But, most importantly, agencies also know how the platform works and how it offers a wide variety of campaign types. This is why it’s important for a Twitter marketing agency to understand how a client can achieve their goals.

For any business choosing a Twitter marketing agency, it can yield numerous results, but here are the top 5 Twitter marketing agencies to check out.

1. Clicky

Location: Chester, Brighton, Nottingham

Founded in 2007, and with offices based in the north, south, and midlands of the UK, Clicky understands the importance of a comprehensive targeting strategy. The service comprises a content calendar, as well as targeting options and interpreting results.

An ideal partnership for companies that already have an in-house social media team, Clicky don’t just provide you with the keys to optimising a Twitter campaign, but they also have experience in training social media teams, making it an ideal partnership if you already have some of the skills but need to gain more insight.

Having worked with high profile clients such as Raleigh and the NHS, they have transformed campaigns utilising their Clicky values, such as intelligent insight and transparency. Being honest is at the forefront of their belief system and strive for integrity in their work.  

Previous clients: Manchester City Council, Neville Johnson, Elegant Resorts.

2. Click Consult

Location: Bournemouth, Hooton, London

Operating since 2003, Click Consult offer low-cost approaches to increasing engagement, such as promoting tweets or trends. But their service also consists of keyword targeting, tailored audiences, and the most interesting one of all, which is integral to so many users of Twitter: television.

Using television targeting is taking advantage of an oft-used habit by Twitter users, who tweet about shows in real-time. The service of pushing relevant ads to align with the times of these shows can help your business gain an extra dimension.

Click Consult have won a slew of awards over the last few years, and their growth shows no signs of stopping.

Previous clients: Oxfam, LloydsPharmacy Online Doctor, Kwik Fit.

3. Brafton

Location: London, Boston, Chicago, San Francisco, Sydney, Melbourne, Auckland

Brafton offers bespoke services to help businesses increase their social media marketing strategy, but many businesses struggle to pay for the service they want. Where Brafton thrives is as part of their “al a carte” services.

As a business, you can choose to purchase a service on-demand as and when you need to, or you can subscribe to their service for a monthly fee. Both are useful options depending on the knowledge you have in-house.

But Brafton provides a variety of services for the novice and the experienced, from setting up a business Twitter account all the way through to end-to-end services, they leave no stone unturned.

Previous clients: Decorating Den Interiors, Career Profiles, Custom Vault Corporation

4. Thrive Agency

Location: 25 cities across the US including Atlanta, Chicago, and LA

Thrive operates on the proviso that you need to reach your goals, which is blindingly obvious to most companies, but Thrive go beyond the empty promise. As many digital agencies promote flashiness above worthwhile content, Thrive are keen to put their money where their mouth is, so you benefit.

For a single monthly price, regardless of what you need from them, they can help you to increase followers by hundreds so you can spread your business across Twitter in a way that you deem appropriate.

A service that comes at a flat rate is invaluable for businesses who are lost for a direction with their social media strategy, but Thrive don’t just give you the training wheels; they help you build the bike too. When they’ve increased your following, they turn their attention to locating the ideal customer and delving deep into the psychology of buyers’ habits.

The great thing about Thrive Agency is that they are all about results, rather than a shiny new website or product, making them a great choice for any business that’s looking to get more than followers and want to work with a company that genuinely cares.

Previous clients: Johnson & Johnson, BabyCenter, Good Spa Guide.

5. Taktical

Location: New York

Taktical’s team of experts focuses on data-driven solutions for its Twitter marketing campaigns to maximise ROI and drive growth.

For your Twitter marketing strategy, it’s essential to partner with professionals. With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful Twitter advertising campaign possible.

This New York-based agency drives results and cares about results for its clients. Give them a try.

Previous clients: Bustle, Chase, We Work, Artsy

Conclusion

Twitter isn’t just a platform used by celebrities to update the public. With more than 330 million active users every month, this is a massive pool of opportunity for companies and brands to market themselves and engage with customers using a wide variety of content.

Twitter customers are 53% more likely to buy new products, and with the increase of Twitter’s referral traffic gone up to 6% in the last year and 23% engagement on Twitter advertising, it is one of the most important areas in social media.

It is crucial to market directly to a target audience, but it’s even more important to stay relevant, and if you want to stay relevant, Twitter is the key platform to use.

Adzooma Marketplace — Find the service you need for your next project

Pinterest, where users create personalised boards to store their favourite items or styles, offers an insight into how a customer wants to plan a wedding, design their garden, or even what food they like. This invaluable insight is of fantastic use to businesses looking to promote those exact services.

But using a Pinterest marketing agency to put your pins in front of more people is about developing the right habits. This is where an agency can help. There are a wide variety of tools that can help a business manage a Pinterest account such as Buffer.

While a social media agency might be able to help with all of these, it’s important to choose one specific to Pinterest to guarantee you are increasing your reach. Here are the top five Pinterest marketing agencies.

1. Taktical

Location: New York

A very strong agency for those looking to make a splash with Pinterest. Constantly staying on top of the latest trends, they can help you to cover a wide variety of social media campaigns. Predominantly results-driven, they will help you to upskill your business with the latest tools and strategies to boost your business.

They have a wide variety of success stories working with prominent companies such as About.com, which show that the proof is in the pudding. They also have campaigns that are built from the ground up, which encompass the design of the pins bit also track every result and metric to ensure you are promoting your brand wisely.

This New York-based agency delivers the goods.

2. Digital Marketing Agency (DMA)

Location: London

When it comes to sheer scope, DMA has cornered digital marketing and made it their own. Having served companies since 2002, prior to Pinterest’s inception, they have provided pools of proper resources to help many companies. And Pinterest is just another one of the platforms they have come to master.

They are a solid agency, purely based on their tenure in the marketing world, and while their services can encompass a wide variety of social media which may leave a raised eyebrow if you want an exclusively Pinterest-oriented agency, DMA understands what you need on your side to drive results.

If you want to scale up your services, they can help you with this, while also helping you reach your target audience with a Protestant work ethic. But their data-oriented approach to marketing will guarantee you have every result you need in the palm of your hands to increase your Pinterest reach.

Sturdy and have stood the test of time, DMA are one of the behemoths of digital marketing.

3. Voy Media

Location: New York

They are already known for success on social media platforms like Instagram and Facebook, but this doesn’t mean they are a slouch when it comes to getting the right pins. They have a personalised approach which will guarantee you get the service you need, rather than being lumped into the same category as a similar company.

Using targeting methods and a considerable amount of research prior to the campaign starting, they have a Midas touch when it comes to image-based marketing that gathers momentum and grabs attention where it matters.

They help you to maximise the use of ads so you can maximise your ROI. But they also want to know about the potential customer rather than crafting a blanket marketing strategy.

The importance of Pinterest as a personal platform can’t be underestimated, and Voy Media want to know exactly about your ideal audience member and then tailor posts directly to them.

4. Lyfe Marketing

Location: Atlanta

An ideal choice for B2C companies. They are an agency to watch and provide a comprehensive approach to helping companies increase their reach.

A personal service with a dedicated Pinterest management specialist, they help your business to create strategy concepts, from there the pins are created and how awareness is increased.

The results-driven aspects of Lyfe Marketing are where they have come into their own. Having increased Pinterest engagement for one beauty client by 398% through optimising their Pinterest account, this is something to marvel at.

For companies who are looking to build their Pinterest campaigns from the ground up, their competitive services for a monthly fee comprise three plans of differing amounts, guaranteeing a budget-conscious business is able to increase their reach.

5. Big Foot Digital

Location: Barnsley

Big Foot Digital knows Pinterest is more than just wedding dresses and interior design. That’s why their team of dedicated writers and designers work together to create engaging posts that encourage clicks.

These posts then form the foundations of their Pinterest campaigns coupled with insightful reporting alighned with their clients’ business goals.

What’s more, Big Foot Digital’s costs are based on hourly rates.

Our pricing is simple and transparent. We will charge you on a monthly basis for the number of hours it takes to achieve your goals. Pinterest advertising (clicks and impressions) is payable in addition to our monthly Pinterest management fees.

Conclusion

Advertising on Pinterest is not too challenging if you are already skilled in the ways of social media. But because of its uniqueness, Pinterest offers a different angle, not just for your business, but for a new level of engagement.

When you promote a product, you want it to sit next to something that has a wide level of engagement.

But if you are looking for a platform that drives brand loyalty and instigates a need for customers to buy products, with more than 320 million users Pinterest is an incredibly influential social media platform gaining momentum with every year.

Adzooma Marketplace — Find the service you need for your next project

Social profiles are full of personal information, from an individuals age to their interests. Making popular platforms such as Facebook, ideal for companies to launch PPC campaigns and reach a wider audience.

Beyond exposure, social media, when used effectively, creates intrigue around your brand. In turn, boosting brand awareness and encouraging traffic to your site. 

Why choose a social media agency?

On the surface, the potential of social media for business sounds fantastic. However, not every CEO has the time or experience to use social media marketing to their business’s advantage. 

Creating effective social media campaigns is challenging to get right. As a result, business owners tend to delegate this task to social media marketers who can successfully manage their digital channels. On the other hand, some entrepreneurs prefer to ask for advice from social media consultants and undertake the social media marketing task themselves.

If you’re in the market searching for a social media agency in Nottingham. That can create, manage, or advise you on the next best steps with your social platforms; here are the top ten contenders for you to consider.

1. Boom (Adzooma Recommended)

Boom provides an array of services including social media marketing.

A social media strategy is a ‘must-have’ for businesses today. It can help you boost brand awareness, reach new customers, and build stronger relationships with your current customer base.

The agency offers bespoke campaigns to suit all budgets and business goals, whether that involves social media marketing in isolation or using social as part of a multi-channel strategy, Boom will create the perfect package for you.

If you want to transform your social media presence and improve your social strategy, give BOOM a try.

Previous clients: Natural History Museum, The Online Pen Company, BL Lingerie, Healthspark

2. Impression

For company owners eager to enhance their in-house marketing team. Or for those who are wanting to take marketing matters into their own hands. The social media agency Impression is an award-winning social media consultancy agency that helps businesses reach their goals via multiple popular social channels.

Impression understands company owners often feel frustrated with social media. With no idea where to begin or what to do. Money and time are often spent on social media, yet doesn’t reap the results business owners hoped it would.

To solve this problem, Impression offers consultancy services to company owners and their marketing teams, enabling businesses to define social media goals that suit their company. While also clarifying what they need to do to reach them. 

To maximise ROI on a social media marketing investment, Impression is a popular agency for many successful businesses.

Services offered: SEO, PPC, digital PR, content marketing, analytics, CRO

Previous clients: Brewdog, Cancer Research UK, Weber, University of Warwick

3. JC Social Media

At JC Social Media, you will have an account manager to communicate your company’s goals too. Your account manager will gauge the best social networking sites for you to market your business on. And create a plan to help you meet your goals.

If you don’t have any social media channels set up, or you’re unsure what channels to choose, you needn’t worry. JC Social Media will create and optimise each social media page for you. Ensuring you have a solid foundation for your company’s social presence to launch and thrive.

Services offered: Social media management, consultancy, training, Facebook Ads, Google Ads

Previous clients: Avon, British Athletics, Marriott, Subaru, Yodel

4. Together Agency

Having worked with well-known brands such as Pukka on the “everything’s pukka” campaign. Together Agency managed to increase Pukka’s reach to a broader audience by 500% in the first month of working with this company. 

From devising a social media strategy to crafting winning content and much more, the Together team uses analytics and data to shape and perfect your social campaign. 

Together Agency can manage your entire business’s social media presence for you. But, if you’d prefer to test the waters first. You can pick and choose social media services that appeal to you.

Services offered: Social strategy, community management, PPC & organic, crisis management, influencer marketing

Previous clients: Fox’s, MOD, National Trust, Tetley, Interflora

5. Peaky Digital

Wanting to create a social media strategy but have no idea where to begin? Peaky Digital gives you access to their social media marketeers brains. Brains of which that will work with you to create a social media plan of action tailored to your business’s objectives. 

Peaky Digital appreciates that no one knows your business as well as you do. Which is why they supply social media mentors to help you, or your marketing team create a social presence that resonates with your intended audience. 

Digital marketing knowledge from Peaky Digital’s industry experts will give your social media presence a new lease of life.

Services offered: PPC, SEO, social media, email marketing, affiliate marketing, digital strategy

Previous clients: St Michael’s Mount, Shelter Box, Skinners Brewery, Orbiss

6. Gather Social

Gather social is a forward-thinking agency that continues to harness powers of social media and bestows it on entrepreneurs who want to use it to empower their business. 

Company owners can maintain involvement in the social aspect of their business. For instance, with Gather Social, business owners can take full control of the content they share, and where they share it. 

If you want to take control of your social media, but you’re unsure how to – why not think about using Gather Social’s expertise?

7. Intelicle

Whether you have uncertainty about which social media channels are relevant to your company, or you need help creating a bespoke strategy for your social media channels—Intelicle can assist!

Intelicle researches your competitors and market extensively, to decipher what plan will emit the best results. 

Beyond improving your organic social presence online, Intelicle can also manage PPC campaigns; enabling you to gain prominent spots on social platform pages on Facebook, LinkedIn and Twitter.

Services offered: Web design, web development, product development, digital marketing

Previous clients: Furniture Villa, Ecogreen, Konected, Inteleprint

8. Hallam

A multi-award-winning company, Hallam plays host to a talented team of social media experts. Each member specialises in a niche area such as SEO, content, or branding. Everyone works together to create a social media presence that pops from all angles and captivates your audience.

With a mission to learn the essence of each business and your company’s target audience, Hallam builds a bespoke service, tailored to the needs of your business, to make a social presence that not only works but exceeds your expectations. 

Services offered: SEO, PPC, social media, web design, creatives, CRO, marketing automation

Previous clients: Speedo, BBC, The United Nations, Raleigh Bikes

9. Imaginaire

Devoted to creating a buzz around your company via social media, Imaginaire manages your social presence with passion and confidence. 

From creating posts that make a splash with costumers. To using innovative strategies, that are sure to entice your target audience. 

Plus, if you want to increase your presence on social platforms, Imagineaire can develop a PPC strategy for your business. To get your business in front of those who need or want a service or product like yours. 

Services offered: Design services, web design, website management, PPC, SEO

Previous clients: Alumino, Worcester Architects, Bring Me Drink, Dubai Property

10. Shake Social

With both training and social media management too, this agency shakes up its social media offerings. 

Shake Social is there for clients on every step of their social journey. With a mission to unlock the power of social media for businesses. Shake Social aims to get people conversing about, and sharing your brand to make its presence grow. 

Furthermore, Shake Socials’ devoted content marketing team will bring your brand to life. By creating relatable yet engaging content that will attract and persuade customers to believe in and buy from your company. 

Services offered: Social media management, social media training, email marketing, PPC, content & campaigns, digital strategy,

Previous clients: Labour, Nottingham City Council, Sport England, Essex County Council

Conclusion

The above provides a brief insight into Nottinghams’ top-notch marketing agencies. 

As you can see, some social media agencies have dedicated content marketing teams. That work tirelessly to create compelling, unique content that suits the tone and style of your business. To make your social media platforms stand out! While other teams rely heavily on analytics and data to help them to perform the next best move in your social media takeover plan. 

If you would like to find more agencies like this, see how Adzooma Marketplace can help by getting in touch today.

Some facts about YouTube advertising:

• YouTube Now Has 2 Billion Monthly Users, Who Watch 250 Million Hours on TV Screens Daily
• For 18-34-year-olds, YouTube is the second most-preferred platform for watching videos on TV (behind Netflix)
• 51% of marketers now run YouTube video ads

There’s still work to be done for businesses, marketers and advertisers alike to make the most of YouTube. But don’t fret—there are advertising agencies that can help.

In this article, we will guide you through our top 7 YouTube advertising agencies, what they offer, and some of their past clients.

1. Lyfe Marketing

Location: Atlanta, USA

Lyfe Marketing is an award-winning social media marketing agency based in Atlanta, offering a broad range of services to help you boost your social media campaigns.

Our team has been consistently recognized as one of the top digital marketing agencies in 2020 and continue to enhance our approach. Below you will find projects that we worked on and some of our results. […] We have worked on hundreds of campaigns and are capable of delivering results for nearly any project.

Excerpt from Lyfe Marketing’s case studies page

Services offered: Social media management, social media ads, Google Ads, SEO, and web design

Previous clients: Atlanta Hawks, Egyptian Magic, Kaplan MD, Royce

2. Digital Marketing Agency (DMA)

Location: Chicago, London (UK), Calgary, Berlin, Dubai, Canberra

Digital Marketing Agency (DMA) is an international digital marketing agency, with a global Swiss army knife of specialties including YouTube advertising.

We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform. Our team identifies new opportunities to include ads on popular videos in multiple formats while also reaching out to popular channels to get a more branded experience in the video content itself.

Excerpt from DMA’s YouTube marketing page

Services offered: SEO, PPC, reputation management, web development, marketing automation

Previous clients: Atlanta Hawks, Egyptian Magic, Kaplan MD, Royce

3. Voy Media

Location: New York

Voy Media markets itself as the #1 Facebook Ads Agency but also offers YouTube marketing as one of its many services.

We’re a performance-based, full service agency that does more than just sales and branding: we speak fluent internet. That means we create images that stop the scrolling, words that get people thinking (hi), and marketing strategies that ensure our other talents don’t get lost in the digital abyss.

via Voy Media

Services offered: Growth marketing, Google Ads, Instagram marketing, mobile marketing

Previous clients: UMG Gaming, Lacoste, Revealbot, Big Life Journal

4. Barracuda

Location: London

Barracuda provides a number of YouTube advertising services to small businesses including video SEO and paid ads. The agency also manages your YouTube channel for you, analysing all traffic and feedback.

Barracuda are experienced in building and integrating channels into our clients marketing mix to drive both awareness and sales. YouTube is not just about cats… […] Proving the relationship between your video channel and your website sales is the priority. Barracuda will create a Schedule of Work that will enable you to reach your awareness and sales goals.

Services offered: YouTube channel set up, YouTube channel management, content curation, content creation

Previous clients: StaySure, Electrolux, Hotpoint, Team Tactics

5. 99 Robots (Adzooma Recommended)

Location: New Jersey

99 Robots is a results-driven, full-service digital agency specializing in online advertising for Facebook Ads, Instagram Ads, Google Ads, Microsoft Ads, YouTube Ads, and Amazon Ads.

Whether it’s a product launch, management of advertising campaigns, or stunning website design, our team of marketing+tech experts can deliver beyond expectations. Praised for our hands-on approach, clients choose us to serve as an extension of their marketing or web technology team. Contact us today to discuss how we can partner together.

99 Robots

Services offered: YouTube Ads, web development, Amazon PPC, Google Ads, Facebook Ads

Previous clients: CNN, Schmacon, Juicetank, Bloginity

6. Huzz Digital (Adzooma Recommended)

Location: London

Huzz is a digital marketing company with a twist. Our core focus is on organic social media marketing and software development.

We are Instagram, LinkedIn, YouTube and TikTok specialists who have our own networks of followership into the millions. Our main focus in on dark digital concepts which include all the data and promotional methods you don’t see. Our company has helped to generate over 10,000,000 followers for clients, developed software automation tools across social media, built award winning website and foremost delivered ROI results for our clients, no matter the budget!

Services offered: Influencer marketing, Instagram marketing, TikTok marketing, LinkedIn marketing

Previous clients: Laneah Menzie, WGB Interiors, Glimpse Blockchain, ValueMentor

7. Insitus (Adzooma Recommended)

Location: Barcelona

Insitus is an international team of certified strategists, creative professionals, designers, developers and copywriters with experience in all areas of digital marketing and eCommerce.

Our founders, two highly respected Google Ads specialists, shared a passion for marketing and a vision for helping small and medium-sized businesses. Over more than a decade, we’ve expanded into an international agency specialising in coordinated marketing services. We’re committed to ensuring our customers get the best ROI possible on every dollar, pound, euro and ruble spent. Our global and multilingual team is located across four continents, meaning we can support customers in 15 languages.

Services offered: SEO, Google Shopping Campaigns, YouTube marketing, Analytics

Previous clients: Factoría Digital, Mútua General de Catalunya, Catamarans Barcelona

Conclusion

YouTube marketing agencies have the skills and expertise your business needs to really boost your video ads and social media campaigns. Make your YouTube videos work for you.

If you would like to find more agencies like this, see how Adzooma Marketplace can help by getting in touch today.

Facebook Ads remain some of the most powerful ways of capturing new leads and creating loyal customers that will be with your company for many years to come. The Reach and Engagement potential is staggering and thanks to the ever-changing and adapting platform, businesses can rely on it to keep them at the forefront of every marketing campaign.

To get you started, we’ve put together a list of tips to help your small business thrive on Facebook.

1. Decide on your goals

What do you wish to accomplish with your Facebook Ads? Small business owners utilise Facebook because it has text ads, video ads and hashtag campaigns which can lead customers to your website and movements which you create. 

You must post with intent, and be headed by some kind of overarching strategy. You will be mindful of the type of audience you’re after. Will they be young, old, male, female or into various genres of products and services? You can’t throw things onto the platform and hope that the world will pick up on them.

You have to have intention with every post. So pour your resources into key areas and manage your budget to satisfy your aims. Always have a mix of content so you’re keeping your consumers entertained and paying attention.

2. Install your Facebook pixel

Facebook pixel is a code that you place onto your website and it will collect valuable data about your Facebook ads, concerning conversion rates, clicks, optimisation options which could work better. This allows you to remarket products and services, based purely off the code that you install.

It means less time for your marketing teams to be left scratching their heads as to why something is not working and the ability to be swifter and more accurate in any ad changes you make.

3. Create your Facebook page (or group)

Creating a Facebook page or group is incredibly important. It allows everyone to congregate in one spot.

No matter if they are newcomers, loyal customers or just curious, they should be able to join a group dedicated to your business. Here you can post your updates, ads, comments and respond to queries and questions.

To create a Page:

1. Go to facebook.com/pages/create.
2. Choose a Page type.
3. Fill out the required info.
4. Click Continue and follow the on-screen instructions.

To create a group:

1. Click in the top right of the Facebook home page, select Group.
2. Enter your group name, choose the privacy option and then add people to your group.
3. Click Create.

4. Post with purpose

Posting with purpose doesn’t sound difficult on the surface, but so many small business owners get it wrong. You want to have the right tone of voice when it comes to your Facebook marketing strategy.

When you’re writing a post and describing a link you’re about to include, act as if you’re talking to a customer at a business exhibition. You want them to be intrigued by what you’re showing them and get them to click on the link. 

Types of Facebook posts

Great SEO creative content is highly recommended for your organic social leads. Interesting blog posts will always keep customers coming back. Images have to be supremely high-quality. The higher the quality, the more attractive and eye-catching they will be.

Video posts have to be carefully marketed. If you have done an hour-long interview with another professional in the industry or with a media outlet, just post clips of the interview. This will get scrollers to stop and watch a 1-minute clip and if they’re taken in by it, click on the link in the post to watch the full thing. 

5. Use a content calendar

Keep users coming back with an orderly release of content using a content calendar such as Buffer or Sprout Social. This allows you to schedule your content, automatically releasing it on the dates and times you set.

Paid social campaigns can coincide with your releases. So, create a blog post that is scheduled to release on Monday and work with your Paid social team to then take quotes from it and make them into images so users are drawn in by visual aids.

6. Stay active

Honestly, you will have lulls in the action as it were, but staying active is so crucial for your presence. If you see a dip in engagement, don’t let your foot off the gas pedal.

In fact, you should add more fuel to the fire with diverse content and having more interactive posts. Create polls, online competitions that have prizes and mention users that are following you to show users that you want to include them in your page.

7. Ignore vanity metrics

‘Most viewed’ videos aren’t always indicative of how well they did. If the interaction is low but the views are high, this is actually a missed opportunity.

So don’t pay attention to vanity metrics, you need to look for cold hard evidence such as click and bounce rates, scroll times and cursor hover times over the ads on the page.

8. Find your audience

Provide excellent customer service and you will one day find your audience. By the interactions that you receive, you’ll get to know who the most-likely audience members will be.

If you aimed to attract the younger crowd but instead, you find that most of the people leaving reviews of your page, sharing your ads and posts, are mostly older people, perhaps you need to rethink your strategy? Find your audience but if your audience finds you, that’s also great!

9. Learn how to use Facebook tools

Look for Facebook tutorials that are online and learn as much as you can. You can also download and install extensions in your browser for Facebook marketing especially. This will allow you to get the most out of the platform and always use the latest techniques.

We recommend that you never underestimate the power of this old but gold platform. Facebook has 2.7 billion monthly active users and is a very special marketing space you should be taking advantage of.

10. Check Adzooma Blog for more resources

We regularly update Adzooma Blog with a variety of topics including Facebook marketing so it’s worth visiting. Here are some examples of our articles:

• How Much Does Facebook Marketing Cost?
• 44 Practical Facebook Marketing Tips For Businesses
• A Guide To Social Media Marketing for Small Business
• 20 Social Media Marketing Tips for 2020
• Should You Hire A Facebook Ads Expert in 2020?
• How to Write Facebook Ads That Convert
• How To Get Ahead By Making Your Facebook Lookalike Audiences More Specific

Follow Adzooma on Twitter or subscribe to the blog on your preferred feed reader (we recommend Feedly).

1. brightonSEO

Location: Brighton

With a bright and breezy setting, the Brighton SEO conference started-out life as a group of people who met in a pub to discuss the tricks of the trade; it has now grown into one of the most significant SEO events in the world with over 4000 people attending every year.

Taking place over two days the conference is divided between one-half training, the other half conference. It is not for the light-hearted and is aimed more at those who use SEO in their place of work.

2. B2B Marketing Expo

Location: London

Do you use digital marketing and SEO in your day job or for running your business? The B2B Marketing Expo is an excellent free event that takes place every year.

It is located in London and draws marketing directors, marketers, agency marketing professionals, creative marketers, and digital marketers.

Grab the chance to mix with like-minded industry professionals, gain exclusive insights into present and future market trends, and learn about the most recent industry innovations; all for the cost of a ticket to Euston Station.  

3. UK Digital Growth Awards

Location: London

The UK Digital Growth Awards is a celebration of the most innovative and influential agencies, tools, websites, campaigns, and talent that has driven digital growth in recent times. No digital sector is forgotten as the awards take account of any industry that can demonstrate tangible results in their bottom lines.

A respectable and influential judging panel is at the centre of this event; they award prizes to stand out talent using a robust and credible process; if you’re interested in the razor-edge of digital marketing, you won’t want to miss out on their conclusions.  

4. Global Search Awards

Location: Manchester

The Global Search Awards are concerned primarily with search, SEO, and Content Marketing. The event draws together the very best movers and shakers in the field from across the globe to battle it out for the honour of most innovative and credible practitioners.

The international awards are accredited by a range of reputable agencies, and the judges will be a panel of industry-leading experts. This year, in September, make your way to Manchester to see who walks away with the prize – and why.

5. Upload:Search

Location: The Office or from Home

Upload:Search is a one-day virtual conference focused on SEO, PPC, social media, and content marketing. The annual event features two keynote speakers and five content streams along with a Virtual Pub – this runs throughout the day, allowing attendees to network freely.

Get inspired by listening to some of the best names in the industry, access tips, and insights, and look at future trends. Choose from a diverse range of content that you can browse at your leisure and leave with actionable solutions and ideas for your business’s future.

6. SMX Next

Location: The Office or from Home for 2020 (otherwise in London)

Don’t allow the global pandemic to hold you back from joining an excellent conference event on SEO and SEM tactics. SMX Next is a virtual event set up to cater for those looking to drive more traffic and convert more leads.

Leading industry experts discuss how emerging technologies and industry advancements are changing the practices best practices and offer insights and tips for future development. Don’t miss these progressive keynote speeches and live discussions – the best part is; they’re free. 

7. #DMWF Virtual Conference

Location: The Office or from Home

The Digital Marketing World Forum is the not-to-be-missed two-day virtual conference that brings together senior marketing leaders who share their thoughts and insights on current industry trends and advise on future strategy; the conference takes the format of a series of live sessions with industry experts.

Sessions can be accessed conveniently from the comfort of your home. For those with a passion for digital marketing access to these industry thought-pioneers have never been more straightforward.   

8. MozCon

Location: The Office or from Home for 2020 (otherwise in the US)

Moz has been at the core of SEO strategy from its inception and has a wealth of industry knowledge and experience to impart. At MozCon, they do just that, by bringing together an incredible community of SEO, content, and marketing experts.

Join this virtual event from the comfort of your home and deep-dive into the vast realms of SEO, mobile, conversion rate optimization, local search, and more. If you’re a MOZ fan anyway, this virtual conference is precisely what you have in mind.

9. ContentTECH Summit

Location: The Office or from Home for 2020 (otherwise in San Diego)

Are you the owner of a digital enterprise? It could be an eCommerce store, an affiliate marketing company, or an offline company with a digital wing. The ContentTECH Summit 2020 Virtual Edition occurs at the beginning of August and is perfect if you’re looking to expand your business with content marketing.

Learn how to scale your enterprise by utilizing the latest technology and processes to scale, manage, and deliver content that converts – a tremendous opportunity from the comfort of your home office. 

10. Marketing Show North

Location: Manchester

Once again, Marketing Show North, which takes place at Digital City Expo in Manchester, offers those with ambition and foresight opportunities to get ahead in their industries with actionable insights for their businesses. The conference is a celebration of digital, marketing, tech, eCommerce, media, and creative industries.

If you are interested in finding out how influencer marketing can grow your business, or how ‘voice’ is changing advertising, then come to the Marketing Show North, and take something useful away.

Other events Adzooma has attended

Although not part of the Top 10 list, Adzooma has attended some incredible events over the years including:

• The Marketing Technology Expo (MTEX)
• Google Marketing Live
• SearchLeeds
• Nottingham Digital Summit
• New Adventures Conference

Conclusion

Digital marketing events are cropping up across the globe and at every time of the year. It’s no wonder, the frequency of change within the industry, the level of interest in its productive techniques, and the sheer variety of working parts means there is something for everyone regardless of experience or specialization; attending one, or some, of these cutting edge events annually, should be a given for anyone working with the magic of digital marketing.  

Here are 20 useful social media marketing tips that will set you straight for 2023.

1. Set your goals

Do not rush to launch a social media campaign without defining your goals. It’s necessary for you to understand the motives behind your marketing strategy. A clearly defined marketing goal is the primary driver of an effective social media marketing strategy. In setting your goal, ensure that it’s specific, feasible, and measurable.

2. Have a plan for social sharing

You need to encourage your existing audience to share any content you have created. Install social sharing plug-ins like Social Warfare. This application will make it easier for visitors to spot your sharing buttons when they are navigating through your website.

Since Social Warfare is mobile-friendly, you can customize the image and text files to suit different social media platforms and boost the number of shares.

3. Use organic social (and paid social if appropriate)

Organic social media traffic can be generated when you share content on social networks. However, your posts can reach even larger audiences when you boost them through promotions. Be ready to go the extra mile if that means investing your money in paid social advertising schemes.

Companies that invest in paid adverts on social media platforms such as Facebook and LinkedIn can generate leads and increase their conversion rates significantly. So, pay for the clicks when necessary.

4. Make a social media content calendar

Scheduling your publications is also of the utmost importance. See it as part of the planning process. A good social media calendar will be of great help when it comes to content organization and timely publication.

With calendars, you can allocate resources more effectively and improve teamwork among marketing groups. Thankfully, by using a tool like SocialPilot, setting up a social media calendar should not be a problem at all.

5. Focus on engagement and reach, not views and follower counts

It’s not enough to post content and watch your views and followers increase; engaging with your potential customers is also key for social media marketing success. Make time to respond to comments or suggestions left by your viewers.

Keep your ears on the ground to know the trends and react to them appropriately. Successful social media marketers see the two aspects of the platforms — that’s the customers, and the business needs to communicate effectively.

A social app like Hootsuite makes it easier for companies to centralize their social media accounts, and respond to all comments at a go.

6. Try Facebook Video (but include subtitles)

Facebook takes the lead as the world’s most popular social media app. Many marketers agree that Facebook video marketing is the real deal. Statistics show that Facebook video posts generate a 59% engagement rate more than non-video posts.

To create a compelling Facebook video, include subtitles, make the video as short as possible, go straight to the point, and catch your viewers’ attention by using compelling thumbnails.

7. Be authentic

To build a loyal customer base, you have to be authentic. Authenticity in marketing doesn’t differ much from its ordinary sense. It talks about the need for open communication and keeping your target audience in sync with your brand genuinely.

8. Use Facebook Analytics

Do you want to get into the bottom of the matter? Use Facebook Analytics to explore how your audiences engage with your company’s Facebook pages and websites. With a community strength of over two billion active users, Facebook Analytics offers you the insights you need to understand customers’ journeys across your channels.

9. Optimize Your Facebook Business Page

Only a few people know that it’s possible to customize Facebook Business pages by using cover videos, instead of static images.

As explained earlier, videos attract more engagement than ordinary posts. Aside from using moving pictures to promote your brand, you can also exhibit your products on your business page and promote upcoming sales as well.

10. Add user-generated content (UGC) to your page

You don’t have to prepare every single post by yourself. Let your customers’ voices be heard by featuring their user-generated content. Generally, customers like their brands to know them on personal levels.

One way to show your loyalty to customers and increase collective engagement is by sharing audience posts which mention your business name.

When you give room for clients’ posts to feature on your page, you can increase your brand awareness, since your customers will spread the good news about your company to others.

11. Use no more than three hashtags per tweet

Using Twitter hashtags appropriately can also boost your marketing strategies by large proportions. Some companies register their presence on Twitter by involving themselves in trending topics. Even though this is not a bad idea, you may want to limit the number of hashtags you use on Twitter conversations.

Using too many hashtags can dilute the focus of your business brand. Instead, use less than three hashtags in your posts, and only participate in trends that are related to your industry.

12. Don’t be afraid to retweet your own tweet for boosted engagement

Also, to further boost your Twitter promotional posts, you can retweet your own tweets. There’s nothing wrong with that. When your followers see your retweets, it can ignite their interests also to retweet your posts. And before you know it, your post has set the trend rolling.

13. Try Twitter Ads

To some businesses, Twitter advertising also works like a charm. If you have a lot of active followers on Twitter, a paid advertising campaign can be a good technique to market your products to the right audience. There are three ways you can advertise your content on Twitter – promoted tweets, accounts, and trends. Irrespective of your choice of a paid advertising campaign, Twitter promotions can help in lead generation.

14. Try using emojis (but not too many)

According to Twitter, companies’ usage of emojis has gone up by 461% every year. And there is a reason for the massive increase. Those smileys and heart emojis can be used to convey promotional messages. But you don’t have to use emojis in your posts excessively.

A moderate number of branded emojis can make your posts stand out and benefit your campaign.

15. Use Twitter Analytics

Businesses can use Twitter Analysis to study the growth of their company Twitter accounts. The analytics page gives you a graphical overview of your follower counts.

Although followers don’t necessarily translate to customers, if you garner more followers, you increase your chances of measuring visibility metrics such as engagement rates and impressions.

Also, you will be able to identify your best-performing content and how to craft your posts to attract viewers.

16. Try Instagram Ads

After Facebook, Instagram is another conducive social media environment for building businesses. With Instagram ads, you can drive your brand awareness, increase your customer landscape, and share amazing stories with your followers. The different kinds of Instagram ads include video ads, photo ads, carousel ads, and storytelling ads. You can check Boosted’s article about Instagram marketing tips.

17. Test different filters (but stick to one afterwards)

The augmented reality Instagram filters were first built for fun. But now, they are finding applications in marketing strategies. Many brands use AR filters to increase the awareness of their products or brands.

They make your posts stand out and boost your engagement. Try different filters to see which one suits your brand, but for proper branding, stick to one filter afterwards.

18. Test different caption formats

In Instagram marketing, visuals make big differences. Aside from that, an appealing photo needs to carry the right caption format. Ideally, you may want to draft your captions before settling on the right one.

Use emojis in moderation, explain the message behind the photos or videos, and include a call to action. This is an acceptable format for a good Instagram caption.

19. Test different hashtags

Instagram hashtags work like that of Facebook and Twitter. Different hashtags can let people find your posts with ease once you make your content and account public. Hashtags allow unconnected people to keep in touch with the same topic.

20. Use Instagram Analytics

As Instagram marketing becomes more popular, Instagram Analytics apps assist marketers in tracking their progress and understand areas that need improvement. For companies that have business accounts on the Instagram platform, they can freely access Instagram Analytics.

Although social media marketing strategies may differ from company to company, the positive results have remained consistent across the industries. Allowing the above 20 tips to guide your social media marketing strategies will help to generate the results that you require.