However, along with the rising amount of websites, the demand for a reliable host service is also increasing, that is why the question about how to make the best choice has already arisen for many website owners. 

Knowing the crucial information about the various hosting metrics will greatly help us not only to make the most beneficial choice but may also significantly increase the website performance. Here we have prepared the must-know things you should be aware of while choosing a hosting for your website. 

Taken from: https://www.websolutions.com 

Why Is It Important to Choose Hosting?

The major task of web hosting is to provide 24/7 access to your website so that visitors can easily browse it anytime and anywhere. Having chosen the right host you can remarkably facilitate your work, successfully launch, and perfectly manage your website. But if you make a wrong decision, then it comes a hard time which requires great efforts and huge investments so as to resolve all the issues on your own and, consequently, you are peering for the best option to entrust your website again. 

That is why to choose your host service on the first try, it is crucial to learn all the aspects that can have a great impact on the website performance, its efficient management and further developing progress. 

The Main Criteria for the Host Services

Adam Berry, digital director at Wingard Creative marketing agency claims that “a great hosting boils down to the 3 S’s: speed, support and security”, and we cannot refute this fact. Each of these options is essential while considering a web hosting: the speed of your host indicates the time visitors need to access your website and get the information needed, the support services are a must for great communication in case if there are any questions or problems, you will be instantly provided with professional assistance. Last but not least is the security aspect, as it is significantly important to secure your website from the third parties intersection as well as make sure the information stored at your host won’t be stolen or simply lost. 

Tips for Choosing a Right Host 

Nevertheless, there are still some points that you should also consider while making the final decision on which host is the best one for your website functioning. For this purpose, we have made a detailed list of tips that can be helpful for you while choosing the right hosting.  

Decide the Assistance You Want to Get

As we have already mentioned before, one of the core features of good hostings is customer support. Jack Johnson, the Forbes market expert suggests paying huge attention to this point as it indicates the time needed to supply efficient and speedy service in the problem resolving process. When it comes to getting professional help regarding your website, every second counts as this can greatly influence the general impression about your website and even lead to a significant drop in the audience because of some issues occurred while browsing your website. 

Taken from: https://www.teamsupport.com 

In addition, it is a good idea to peer for those who provide chat or social media visual services instead of those offering emails and support tickets. In this way, you can greatly speed up the process of getting any issue resolved. Furthermore, the expert offers to give priority to those hosting companies who provide the in-house support, because they have a better experience of the website service unlike those with the outsourced clients’ support. 

Get Known About the Server Types

As a rule, every hosting provider has various server kinds to choose from, and there are two most popular types among them: shared hosting and virtual private server hosting or VPS. Let’s make a brief comparison of their pros and cons. 

The first option is a sharing hosting environment, which implies your website is located on the same service as the other websites. It uses the same RAM, data storage, processor, and is a great choice to start from, in case if a website has just been launched and doesn’t have big data and a vast number of visitors that high-traffic websites usually need. Besides, the shared hosting price is not as high as the VPS, which is also a plus for your website. 

However, if your website or online platform needs huge traffic, we would rather recommend you to use the VPS hosting so as not to face the restrictions due to the limited resources. This hosting kind will cost more but provides a virtual private hosting environment with personal processing power, a great amount of RAM, and data storage, which is unavailable for other sites to use. Also, if used wisely, it can greatly boost the efficiency of your website. 

Consider Your Budget

It is greatly important to determine how much money you are willing to pay off for your service so as to find the most beneficial host without overpaying a lot for the unnecessary options included there. As a rule, hosting providers offer a wide range of prices available for blogs or small e-commerce platforms, and huge companies, which really facilitates the process of making your choice. Additionally, you can use a cheap web hosting comparison to find out the price and the list of services offered by a certain hosting provider so to find out the most accessible price of a service that covers all the needs. 

If your website is directed to develop a small business, it is recommended to start with a simple cloud service, and in some time extend the functionality, or adapt it to your business model in the future. That is considered to be a totally personal point decided by a website owner. 

Own Your Domain Name

The domain name is the web address that is typed by visitors when they want to go to your website. For instance, our domain is https://www.adzooma.com/ and it will directly lead the audience to our online platform. 

Nicolas Rubright, the founder of streaming music service Dozmia also points out that it is crucial to make sure of instant using your own domain, so as to manage all the SEO benefits in case if the hosting service is being changed for any reason. Additionally, it will help your audience easily find the website and not to lose it with time. 

Hosting tools

Cloudways

Focus on your business and avoid all the web hosting hassles with Cloudways. Their managed hosting guarantees unmatched performance, reliability and choice with 24/7 support that acts as your extended team, making Cloudways an ultimate choice for growing agencies and ecommerce businesses.

Kinsta

Kinsta is a managed WordPress hosting provider that helps take care of all your needs regarding your website. They run their services on cutting-edge technology and have excellent customer support services.

Make a Choice

All in all, every hosting platform can provide you with various functions for your website launching and performance. Though it is not the only way to improve your website, it is still a crucial option for putting a website onto the next level of development. 

And having learned a lot about how to analyze the hosting efficiency and which criteria you should pay special attention to, it is now much clearer how to make the right choice about the host platform, which will satisfy all the requirements and perfectly fit your website operating.

So in this article, we will show you how to use analytics to improve lead conversions, with the help of some of the best analytics tools available.

Lead generation: statistics

1. 61% of marketers say that the traffic generation and attraction of potential customers is the main problem.
2. Content marketing is a lead generation tactic for 88% of B2B marketers [PDF].
3. Converting leads into customers is a top priority for 74% of companies.
4. Marketing automation to potential visitors attracts 451% more customers.
5. Landing page tests are used by only 17% of marketers as a tool to increase conversion rates.

Increase lead generation with Google Analytics

It is the world’s largest e-commerce metrics analysis tool. Provides a lot of information about the target audience. For example, habits, behaviours, and browsing history.

Getting started with Google Analytics is easy. You need to register an account, get a tracking ID and add it to the site. This will ensure that the data is sent. The identifier is added by inserting a code into each page of the site (the <head> tag is added).

Some metrics that can be learned from Google Analytics and where to find them (in bold and italic):

1. New User Conversion – the number of people who buy on their first visit. Tracking and analysis will help you determine which marketing channels are attracting quality users. Traffic Sources -> All Traffic -> Channels
2. Price per action. Shows how much money a company spends to bring a user to a conversion. Includes the price of interaction at different points. We recommend segmenting the received data. The CPA of regular and new customers varies.
3. Output. Improve conversions by eliminating the reasons for leaving the site. Exit page analysis will reveal weaknesses in the funnel. Behavior -> Site Content -> Exit Pages
4. Goals. Identify the ones, that users want to complete and track the path to them. It is recommended that you create goals that are not directly related to purchases. Better to tie them to, for example, shipping tools or sizing charts. Here you can also find out the conversion rate of the goal and then increase it through small site improvements. Conversions -> Goals -> Overview
5. Search. It considers the queries that users enter into the search bar of a resource. To improve results and quickly get users to the desired product, it is worth creating fix proposals. Behavior -> Site Search -> Searches
6. The length of the path to conversion. A lot of time passes between the first interaction with the company and the fulfillment of the goal. By reducing it, you make the customer journey shorter. This is valuable. Conversions -> Multi-Channel Funnels -> Time to Conversion

Read: The 6 Best Lead Gen Strategies for Startups

5 analytics tools to improve lead generation

The most effective activities are achieved through a good understanding of the target audience. The more you know about the priorities, desires and preferences of your customers, the easier it is for you to offer them the corresponding benefits.

We decided to help you to save time. To do this, we have selected the best services that analyse various indicators and are suitable for any marketing activity.

1. Lead Forensics

The program allows you to track the behaviour of site visitors comprehensively. Gives an understanding of what content the audience values. Collects information about visitors. In particular, IP address, contact and demographic information.

Each interaction session forms a “trace”. Receiving the visitor’s IP address, the program gives information about who exactly visited the site. You don’t even need to fill out a request form for this. From that moment when a visitor enters the site, the program determines the IP address, further linking actions to a specific guest.

2. Hotjar

The software analyzes user behavior, but it is much more detailed than the previous tool. Also provides feedback. It is a great addition to web analytics data.

Hotjar is good at visualizing user behavior. In particular, through heatmaps showing clicks and actions. Supplemented with surveys and session recordings, they provide insight into how and for what purposes the audience uses the site.

Program tools:

1. Heatmaps. The longer and more often you interact with a specific page / section of the site, the brighter they are displayed.
2. Entries. You see, the entire user session so you can easily fix the flaws. Perhaps some button is not working. Also, sometimes the content on the page may not display correctly. Maybe it’s the UX. Now there is nothing to make assumptions about. The entire session, from the moment you enter the site until you close the tab, is visible in the recording.
3. Polls, feedback forms and reports. A simple tool that demonstrates the benefits that a person receives from visiting a site. It shows where engagement is dropping. Provides an opportunity to correct shortcomings by making such pages more useful and interesting.

The program is easy to configure. Integrates with Google Tag Manager. Easy installation allows it to be hosted on almost any platform including Shopify stores.

Read: 10 Free CRO Tools To Use In 2020

3. Leadfeeder

An excellent assistant for companies operating in the B2B market. It is a sales tool. Allows you to find out about the companies visiting the site, as well as the products they are looking for. Identifies the organization precisely. The tool integrates with your Google Analytics to provide company identification. It can also connect to CRM and email components to provide additional information and improve the management process.

Visitors are tracked through:

• Google Analytics
• offline tracking codes.

In the first case, it connects to your site’s Google Analytics. After that, it is possible to generate network reports. The companies that visited the resource are indicated in them. The service also provides additional information that appears on your control panel.

For the second method, the program generates offline tracking codes for site visitors. Determine the IP addresses of the visitors. Such a small detail opens up wide possibilities of types and methods of company search for a guaranteed and correct identification. The program also uses additional databases.

Leadfeeder will tell you:

• how the visitor found the site;
• location of the client;
• which pages of the site were viewed;
• contact information for communication.

This information can help you to understand and research your target audience better. Data is powerful. In particular, the information can be used to develop marketing activities, generate leads and direct sales.

4. SE Ranking

A great tool that allows you to find the keys to get leads. It will delight you with a friendly interface and efficiency. You can use it to find keywords that meet the goals of your advertising campaign and business and will also lead you to deals. Thanks to the multifunctionality of the service, you can not only receive orders but also evaluate your effectiveness. You will be one step ahead of the competition with it. The work algorithm is:

1. Identify the main players in the market using the competitor research tool.

2. Find and analyze your competitor’s paid keywords with the tool. Filter and remove “free” (those that suggest something free), irrelevant keywords and queries that don’t match your geolocation.

3. Choose the most relevant and profitable keywords (the ones with the best CPC metrics).
4. Study SEO keywords and remove unnecessary ones.
5. Cluster your SEO keywords.
6. Create a pivot table of intersections of SEO keys and PPC keys. See which clusters were involved.
7. Use the resulting clusters in your work.

5. Google Optimize

This tool will be useful for companies that are already generating traffic but want to increase conversions. The service allows for A/B and multi-channel interface testing. Provides information about the behaviour of visitors. If you don’t know where to place a button or how to make a background, then Google Optimize will be very useful.

Opportunities:

1. A/B/N testing. Allows you to create several variants of one page and determine the most effective one to achieve your goals.
2. Testing related to forwarding. In this case, the behaviour of visitors on individual pages is tracked. Each is identified with a unique URL.
3. Multivariate testing. The number of tracked pages is represented by several sections of the site at once.

Conclusion

A business doesn’t exist without clients. For the success, promotion and growth of a company, you need a following in the form of loyal customers. At the same time, few marketers pay due attention to analytics. Although it demonstrates real customer preferences.

We have selected the lightest and most effective lead generation analytics tools. We hope they will help you to improve your results. Get to know your customers, and then there will be no problems with lead generation, conversion, or other tasks.

So if the technology is getting into our head, there is no surprise that it gets into the recruitment process. We are already used to HRs monitoring our social media profiles. So we try to arrange them accordingly and move funny but inappropriate memes to the close friends section.

There is yet another friend of HR from the IT department. Its name is Applicant Tracking System or ATS for short.

There are so many candidates applying for jobs nowadays. The situation gets so much more heated up when it comes to positions at popular brands and first-class companies. Therefore, when one receives 400+ applications, it is almost impossible to go through all of them. Even if it is possible, we doubt, you can find an HR who will really go through all of them. So they kind of use a cheat code – ATS. It automatically goes through resumes and looks for specific keywords that an HR has set.

“By using ATS, irrelevant candidates do not even get to the moment when an HR looks at their application. It has its cons though. You may be a perfect candidate for this position but if you have not used the right words, no one will ever know that you were actually great.”

HR Manager from Preply.com

This article will help you to avoid losing your chance because of some software. We will learn how to write a keyword-optimized resume that will help you to totally end up on the HR’s desk.

1. Start with the field or job—words that relate

Basically, those are a must for any resume. You need to find words that are relevant for the position you are applying to and the industry that you are going to work with. Thus, the main words that you have to include are your position and the company that you want to call your workplace.

Okay, position and company, what do I do next? Obviously, those are not quite enough. Do not forget to include all the hard skills that are necessary for this position. If you are not quite sure what those are, put some effort into reading job listings. You will notice that there are some skills that every single company requires.

Looking at job listings works not with hard skills only though. You can find any field- or job-related words that your employer will probably look for. You can also visit their site and look for the most repeated words. Look at how the company describes itself. Is it about loyalty and efficiency? If you are loyal and efficient, then you are a great fit for them. Use those words and get through the ATS check.

You have a much easier option too – just use good old Google. People already figured out ATS secrets and gathered all the words. Neat and shiny, they put them up for almost every industry and position.

2. Review the posting and requirements

Posting and requirements should be the main focus of yours. It is the place where the employer directly says what they expect you to be, what their perfect candidate looks like.

Look for specific skills, abilities, and training that are listed. Basically, your resume is a posting, except it is not a requirement but your claim that you fit those requirements. Therefore, to make your resume as successful as possible, you will have to create multiple versions of it so that it can fit every company that you apply to.

However, if you do not possess all the skills or abilities needed, you should not claim that you do. It will all pop up in the interview and you will not only be embarrassed but it is highly unlikely that you will get an invitation to an interview from this company ever again. If you are afraid that you will not have enough keywords otherwise, concentrate on the soft skills keywords and industry keywords.

3. Choose the specific words you intend to use before you craft that resume

You may think that it is easier to write a resume and then insert the right words. Actually, it is much more productive if you think about those beforehand. Otherwise, you will write a resume and then rewrite it almost completely to use the keywords that will guarantee you a spot on the employer’s table.

It can also help you to sort out what exactly you want to tell in your resume. People tend to change jobs so often now and it happens a lot that you have a very long work history. Choosing the keywords beforehand will help you to realize which jobs are the most relevant for the positions that you are applying to now.

If you are a complete novice in writing the resumes, it helps with figuring out the structure as well.

4. Place the keywords naturally within the text of the resume

No matter what, you still write a resume for a person, not a piece of machinery. If you end up spamming with keywords without any context, you will likely go through ATS but you will never be able to make it to an actual interview.

In order to see how natural your keyword placing is, read it out loud or ask someone to go through the document. There is nothing wrong with reaching out for help. On the contrary, you can get valuable insights into your interpersonal skills that your friends noticed. It may help you to stand out among other candidates.

There are various tools on the market as keyword checker that help you optimize your resume for relevant keywords in order to increase your chances to get noticed by ATS software and land an interview. Such tools collect detailed information about ATS algorithms and based on the data collected enhance your resume to make it rank among top candidates.

Most of the resume optimization tools offer a free resume scan, so you could see how the instrument operates and decide whether or not it works for you. They also identify hard and soft skills that are needed for certain positions and make suggestions accordingly. According to research, resume enhancement tools significantly simplify the job search process.

5. Distribute keywords evenly throughout your resume

So it is easy to fall into that trap: you put all the keywords at the beginning of your resume, in order not to deal with it once and not to stress out about choosing your wording in the rest of the resume. Yet, it usually looks very unnatural and spam-like. Try to put more effort into it and put keywords in different parts of your resume. Education, training, work history, and soft skills are great sections for doing so.

If you can use relevant words in your work history only, then let it be, of course.

Indeed, inserting keywords requires much more thinking and time than writing a resume freely. However, it turns out to be more productive in the end, since you get more responses. Moreover, the skill of using keywords will get better and you will not have to work on every resume that much.

6. Don’t rely on a “use X number of keywords X times” approach

It would be great if there is a precise recipe for writing a resume using keywords. However, there is not. If anyone claims that they know a perfect amount of keywords, it is possibly not true. Every resume has a common form but the inside varies from person to person a lot. Otherwise, employers would go insane from choosing between candidates who seem to be the same person.

Conclusion

That being said, there is no particular amount of keywords that you must use. There is no particular place where you should use them. The key to success is using them naturally. You aim at an HR, not at ATS. The main decision is still after people, no matter how progressive our technology may be.

In this article, I’ll talk about how to increase your reach and sales using the synergy of paid channels.

Where can you find the right customers in your target audience?

Your target audience contains people who represent the core of the business. They are the ones who buy the product or service, therefore it is important to adapt marketing activity to their needs. Ignorance of the latter leads to ineffective measures.

There are several methods to determine the target audience. Companies choose the ones that they find the best for themselves. However, the most effective solution is to combine approaches if the budget and time allow it.

1. Product

The main task is to objectively evaluate the goods that you offer in the market. Highlight their advantages, disadvantages, and the main characteristics, such as:

• Price
• Market position
• Packaging

A good solution would be to conduct a SWOT analysis. Among other things, it will help to highlight weaknesses that can be improved or offset by other product properties.

You should also find out the opinions of existing customers, for example, by conducting a survey. This will help to highlight custom product characteristics that are important to customers.

2. Clients

It is necessary to create a portrait of the target audience. It will help to understand the personal motives for buying a product, as well as purchasing behaviour. When looking at demographical data, it is necessary to determine such characteristics:

• Geographical (where the product is bought, why there, perhaps there are climatic and other factors that affect demand);
• Demographic (age, gender, educational level and occupation of clients);
• Economic (income level, purchasing power, type of employment);
• Brand loyalty (how often they use the product, what is the experience, how customers are committed to the company);
• Behavioural (how the decision is made about the purchase, where they find the goods, on which sites share information about the product);
• Psychographic (desires, values, user preferences, purchasing behaviour and customer stereotypes).

Answering these questions will give you an array of information about your target audience. It will also provide the most effective communication and present the goods in accordance with the customer value system.

After the study, you may need to segment your audience and highlight several customer groups. This can improve product promotion by increasing KPI marketing activities.

How to combine contextual, display, and targeted advertising

A modern user sees a lot of advertising every day. Therefore, immunity to it is growing and it can reduce the effectiveness of advertising. However, combining tools can help to maintain a high level of performance.

One option is ​​contextual targeting. It is a personalized online advertisement where ads are displayed on certain sites.

Initially, you need to set keywords or topics and create a marketing campaign in a PPC advertising service. Search engines will analyze the content on the customer’s website and match it with the generated ad.

The most personalized is behavioural targeting. It not only takes into account given topics, keywords, location and language, but also features of user behavior on the Internet.

In this case, the information collected by the sites is taken into account. For example:

• Browsing history
• Time spent on the site
• Clicks on links
• The time or frequency of site interactions?

This provides greater targeted advertising calls. You can group visitors and interact with them. For example, by contacting people who have visited the site for a month.

The effectiveness of such advertising depends on many factors, ranging from the quality of the advertisement to the convenience of the site and its domain names.

When creating campaigns, you must remember that you need to draw attention to yourself and create the right impression. A typo ad may not put your company on the best side, but a domain that does not respond to activities is confusing. Therefore, it is important before publishing any text calls to check them using special tools, for example:

• Grammarly
• College Essays
• ProWritinGaid

This will help to avoid mistakes and create a positive image. And when choosing a site name, it is necessary to take into account the characteristics of the target audience and business activities.

To check the convenience of the site, gather a group of several users and open access to use for several days. Ask them to share their experiences. So you can understand what changes may be required.

How to manage a multi-channel campaign

The use of several communication channels with target audiences significantly increases the effectiveness of marketing activities. However, complicating their control. However, this is a doable task if the process is properly organized.

1. Select the appropriate channels: The information obtained during the study of customers will help here. Based on it, one can determine the behaviour and preferences of target audiences by adapting channels for communication for them.
2. Set goals for channels: It is important that different sites perform different tasks. Some increase product awareness, others stimulate sales. Designate goals according to the capabilities of each channel. It is important not to forget to coordinate the goals among themselves. For example, email newsletters increase product awareness and company loyalty. And the link placed in the letter stimulates the purchase.
3. Multi-platform advertising: Resources collect and allow you to get a lot of data about users and their behaviour. However, one point is missed – channel transitions. Make sure that separate content is created for each device (e.g. iPhone and iPad).
4. Seek help from specialists: Wanting to save is normal. As well as not knowing something. The main thing is to look at the situation objectively and seek help when it is needed. If the company’s budget is not designed for new employees, then invite consultants. Their services will be cheaper. At the same time, you will receive professional help and guidance on the proper use of appropriate tools. Including, regarding the definition of goals for communication channels with customers, setting up their interaction and tracking conversions.
5. Teamwork: The use of different channels involves the participation of SMM and SEO specialists, content managers, designers, etc. Make sure that they interact with each other. Each specialist sees the situation, on the other hand. Plus, the lack of communication can lead to duplication of content or work in general.

Read: How To Build A PPC Roadmap

How does the use of technology increase sales?

Technology makes life easier. And this applies not only to domestic issues but also to doing business. Using software, you can dramatically increase the efficiency of employees’ working hours and the number of processed applications. The main thing is to know which tools to use.

1. Cloud storage: It is recommended to store data on them. This solution ensures the availability of information and also eliminates risks. In particular, such as data loss or espionage. Access to information can be provided as necessary.
2. Email Automation: The tool greatly simplifies the work with electronic marketing and can improve results. You can set up a newsletter and even subsequent actions. It is enough to develop a strategy, create a design and write texts, and then the service will do everything for you. Built-in analytics makes it possible to track user actions and optimize newsletters.
3. CRM: This is what every business need, that is actively involved in sales needs. According to the study, the average return on investment spent on CRM is $8.71 for every dollar spent. The system allows you to store data about customers, their interactions with business and purchases. It can also be used to control employees, view correspondence and listen to conversations with customers. This allows you to improve the results of the department, establish good relationships with customers and increase sales.

Conclusion

Modern technologies open up unlimited opportunities for business development. Integrated use of channels helps maintain user attention and interest. Choose a bunch of sources that take into account the features and objectives of your business, constantly monitor the results, put forward hypotheses and test them and the effectiveness of advertising channels will amaze you.