What is Microsoft Advertising UET Consent Mode?

First introduced in 2020, Consent Mode was designed to help advertisers ensure their tracking activities align with GDPR and other digital data policies. It communicates a user’s cookie consent status to tracking systems, allowing only the compliant data to be collected and used.

With the launch of Consent Mode V2 in late 2023, Microsoft Advertising is enhancing its focus on end-user consent, particularly in response to the Digital Markets Act. Blocking of conversion data is done depending on user location, therefore only data from users in markets where we have started to enforce the need for a consent signal, will be blocked.

From May the 5th, advertisers will need to ensure they’re meeting these updated consent requirements, or risk losing critical tracking and reporting functionality. 

Why Does This Matter?

Failure to provide the necessary consent signals to Microsoft through your UET configuration could have serious consequences for your advertising efforts. Without these signals:

• Conversions may not be tracked: This means you won’t have accurate data on how well your campaigns are performing.
• Campaign optimization could suffer: Features that rely on conversion data, such as bid strategies and Performance Max campaigns, will be less effective.
• Audience segments won’t be created: This can hinder your ability to target specific groups of users, leading to a less efficient ad spend.

The bottom line? Without addressing these changes, you may face long-term challenges in campaign performance and data accuracy.

What Should You Do Next?

To ensure compliance and maintain the effectiveness of your campaigns, you’ll need to make some adjustments to your UET tag.

Here are three ways to do this (only one of them should be implemented):

1) By adjusting your UET cookie access based on consent status. 

You’ll need to add code to every page on your website to set your default consent setting, and add a separate code to update the setting once the user has provided or denied consent. 

Default setting snippet: 

Update consent settings snippet:

For more information, visit the UET help page.

2) Through the Transparency & Consent Framework (TCF) for UET (only if you have one in place). 

Microsoft integrated with IAB TCF v2.0 so consent signals can be passed directly or via a Consent Management Platform (CMP). This solution requires the following code snippet to be added above your UET tag:

For more information, visit the UET help page.

3) Through third party management tools like Google Tag manager (GTM).

Microsoft’s UET template now supports Google Tag Manager Consent Mode. Google’s Consent Management Platform (CMP) partner program integrates with most CMPs.

This integration allows Microsoft to retrieve the consent state directly from GTM, in the case where you are using both GTM and one of the supported Consent Management Platforms (CMPs).

For more information, visit the GTM consent mode help page. 

How does consent mode work on Microsoft?

Consent mode will be used via a new setting for UET called ‘ad_storage’. Depending on the user’s consent choice, the following scenarios will occur.

If ad_storage = ‘granted’ (Default)

• Cookies pertaining to advertising may be read and written in the 1st party (advertiser domain) or 3rd party context (bing.com).

If ad_storage=’denied’

• Write or read 1st party cookies (advertiser domain) – No ads cookies are written or read by UET when the user is on that advertiser website.

• Write 3rd party cookies (bing.com domain) – No ads cookies are written by UET when the user is on that advertiser website.

• Read 3rd party cookies (bing.com domain) – Microsoft 3rd party cookies are not read for advertising purposes. Microsoft 3rd party cookies are read for fraud and spam purposes only.

How to verify consent is being passed correctly to the UET tag

You can use the UET Tag Helper extension to validate setups and ensure compliance. When you run the Tag Helper on your website, it will surface the consent state “asc” parameter (below), which will show as “G” or “Granted” if consent is granted.

Another way to verify consent is being passed into the UET is by reviewing the conversions in the UI and checking conversion data is still being tracked.

What are the expected impacts on client performance once consent mode is successfully implemented?

After clients successfully integrate a consent signal with UET, conversion data will be tracked once again. However, it’s important to note that the total volume of conversions reported is likely to decrease. This reduction occurs because only conversions from users who have explicitly given consent will be tracked.

Users who either deny consent or do not interact with the consent banner will no longer be tracked and therefore won’t appear as reported conversions. Despite this, the change is necessary in order to comply with privacy regulations and respect user preferences. It’s important to keep this in mind when evaluating performance.

Modeled Conversions and how they can help bridge the gap in reporting

Conversion modeling can help fill the gap in these scenarios, when it’s not possible to observe the path between ad interactions and conversions. Modeled Conversions use advanced modeling techniques to analyze observable data and historical trends, quantifying the relationship between consented and unconsented users. Then, using observable user journeys where users have consented to cookie usage, Microsoft’s models will assess attribution paths for the unconsented journeys. This provides a more complete and accurate view of your conversion and revenue reporting — all while respecting user consent choices.

Where can I view Modeled Conversions and how do I interpret the data?

Reporting for Modeled Conversions will be in general availability starting on March the 5th in the following markets: France, Germany and the Netherlands. It will be activated by default to all eligible campaigns targeting these markets.

Microsoft will then progressively expand the rollout to other markets in the European Economic Area, the UK and Switzerland – providing more updates for these markets closer to the release date.

Conclusion

These upcoming changes to Microsoft Advertising Consent Mode are crucial for ensuring your campaigns remain compliant and effective in a rapidly changing digital environment. By taking the necessary steps to update your UET configuration, you can avoid data loss, maintain accurate reporting, and continue optimizing your campaigns for success.

With the deadline now fast approaching its imperative you action this change as soon as possible—review your current setup, implement the necessary changes, and ensure your campaigns are ready!

Improved Account Selection Controls On Linking Page

We have introduced simplified highlighting options to the ad account selection step when creating paid ads Profiles, allowing users to effortlessly choose all or none of the listed subaccounts under their manager accounts. With this intuitive feature, connecting your ad accounts to Adzooma has never been quicker or easier, especially for freelancers or agencies who may manage several clients with numerous accounts.

Improved Pagination

To accommodate the Adzooma accounts with a large number of Profiles and Projects, we have increased the default number of Profiles that can be seen on the page to 100. For Projects, this has been set to 20, but you can choose from our other options to suit your specific needs, making it easier for users to quickly see a specific number of Profiles or Projects at a glance.

Team Members Link 

If you were having trouble finding where to add more team members to your Adzooma account, then you’re in luck – we have added a new “Team Members” link to the left navigation bar of the platform. User management is now much more intuitive, which will enhance team collaboration and increase workflow efficiency.

We’re thrilled to bring you these improvements that will positively affect your experience with the Adzooma platform, allowing you to spend more time gaining the most from the features that will improve your digital marketing efforts. Stay tuned for more updates and features!

For more insightful tips and updates, please head over to our blog, or get in touch to speak to our team if you have any questions!

When it comes to paid or organic media reports, very few solutions offer white-labeling functionalities, resulting in a disconnect between the data presented and the brand’s identity which can appear unprofessional, careless, or even under-resourced. 

To address this issue, Adzooma introduces Performance Report Branding – a powerful new feature designed to personalize your reports at both the account and Project levels! This dual approach ensures that your reports not only resonate with your clients’ distinct brands, but also positions you as the single source of truth for PPC, SEO, and web metrics insights.

How Performance Report Branding Works

• Account-Level Branding: When enabled, this feature will automatically apply your chosen brand colors and logos to all Adzooma reports. Every report you generate will be customized and branded, making them ready for immediate sharing with colleagues or clients without any extra effort.
• Project-Level Branding: If you are managing multiple clients in Adzooma, you can override the account-level settings to customize the brand colors and logos for individual Projects. Agencies and freelancers will gain the most from this overriding as it allows each report to be uniquely tailored to each client’s brand.

*Note: These features are exclusively available on Adzooma’s Silver & Gold plans! Upgrade today to gain access.

Why This Feature Matters

Adzooma reports go beyond basic metrics – they offer a comprehensive analysis of your PPC, SEO, and web metrics performance and provide actionable recommendations to holistically improve your digital marketing presence. By using this new branding feature, you can present these insights under your own brand, positioning yourself as a marketing expert and trusted strategic partner to your clients!

Personalizing Your Reports

To enable account-level branding:

• Log in to your Adzooma account
• Navigate to ‘Settings’ > ‘Report Branding’
• Choose your brand colors and upload your logo
• Toggle the ‘Enable Report Branding’ switch
• ‘Save Changes’

To enable Project-level branding:

• Log in to your Adzooma account
• Navigate to ‘Projects’ > select desired Project
• ‘Settings’ > ‘Report Branding’
• Choose your brand colors and upload your logo
• Toggle the ‘Enable Project-Level Report Branding’ switch
• ‘Save Changes’

To explore the Performance Report Branding feature and see how it can elevate your client presentations, try upgrading to our Silver or Gold packages today! 

For more insightful tips and updates, please head over to our blog, or get in touch to speak to our team if you have any questions!

1. Enable Conversion Tracking 

Conversion tracking shows you what happens after a customer clicks your ad, such as purchasing a product, downloading a form, signing up to your newsletter etc. This opportunity will be suggested if you have no conversions set-up or if any active conversion goal has had zero results for the last 30 days.

Although Adzooma can’t set up tracking for you, this opportunity acts as a great reminder to check which ad campaigns, ad groups, ads and keywords are driving conversions, to really help to improve performance.

2. Add Structured Snippets 

Structured Snippets are free ad extensions that allow you to add extra information about your products or services. This helps you to grab more real estate and push your competitors further down the page.

If a specific campaign isn’t making use of structured snippets this opportunity will suggest that it does and you will be able to create a new structured snippet which will then be applied to the campaign.

3. Too Many Keywords 

There’s no magic number for how many keywords you should have in your ad groups. However, for better control over your keywords, higher click-through rates and an improved quality score, we recommend that ad groups never have more than 50 keywords. This opportunity shows you which ad groups have too many keywords so you can easily find them and review.

4. Add Negative Keywords 

A negative keyword is a specific word or phrase that helps to prevent your ad from being displayed to customers who are unlikely to click on it. By focusing on keywords that matter to your customers you’ll see more targeted clicks and increased ROI. This opportunity will show for campaigns that have no negative keywords set and will offer a list to help get you started.

Make the most of the New Year for setting new goals or targets and we’ll see you next month with more useful updates.

If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.

If you’re managing both Google and Microsoft campaigns, you’ll know the headache of optimizing one and then painstakingly having to replicate your work over to the other account. 

And if you’re just using Google, you’re missing out on new audiences, improved results, and a better reach because you just don’t have the time to set up and manage both accounts. Until now. 

Thanks to AdSync by Adzooma, you can reach new audiences while saving time. 

This brand new feature imports your Google Ads campaigns into Microsoft Ads – and keeps them updated. Any improvements to your campaigns, including adding new keywords, adjusting for better ad copy, etc, will be automatically copied over to the same campaigns on Microsoft. That’s two advertising accounts managed at once. 

And if you’re new to Microsoft, we’ll also give you $125 free ad spend to get started. 

Same campaigns, different advertising accounts 

Our new AdSync feature allows you to import your campaigns into Microsoft advertising in a few easy steps. With it, you can: 

• Import every campaign in your account, or just select your best ones. 
• Adjust bids and budgets, allowing you to reduce or increase your budget for Microsoft. 
• Edit the status of your campaigns, so you can pause them until you’ve done the final checks. 

Optimizations automatically synced to Microsoft 

Two birds, one stone. With AdSync, every change you make to your Google campaigns is copied over to Microsoft. 

Whatever optimizations, new keywords, ad copy or alterations you make, we’ll copy them. And don’t worry – if you’ve altered your bid or budget for Microsoft we’ll keep this up to date as well. 

If you’re spending £500 on a Google campaign and set up a decrease in budget of 10%, your Microsoft campaign will be £450. If you update your Google budget to £1000, we’ll change your Microsoft one to £900, making sure you always spend 10% less. 

Every change is covered in AdSync, so you can manage two campaigns at once. 

Why sync your campaigns to Microsoft?

Microsoft Advertising may not have the biggest share of the global search market. But like most underdogs, it shouldn’t be overlooked. 

Ignoring Microsoft is like owning a gas station and not offering diesel because you already sell petrol. 

Put plainly, Microsoft reaches 63 million users that Google doesn’t, giving you access to a whole new audience that would have just been forgotten about. What’s more, because there’s less competition, you’ll also get cheaper clicks, giving you a better return on your investment. 

And in case you think that’s too good to be true, we ran these tests on our own campaigns. Overall, we found that: 

• Cost Per Click on Google was an average of £5.15 compared to Microsoft’s £1.17.
• Comparing 44 randomly selected keywords, the average CPC for Google is £11.76 while Microsoft is £2.06.

With AdSync by Adzooma, you get access to these amazing results and cost savings without having to manually manage your Microsoft campaigns. 

New to Microsoft? Get $125 free ad spend. 

We’re proud to offer all new customers $125 in extra advertising when you spend $25.

That’s $150 of advertising, for $25.

To claim your free spend, you just need to: 

1. Sign up to Microsoft using this link
2. Add $25 of credit to your account 

Once done, you’ll have $150 of spend to use on your first Microsoft campaigns. And with AdSync by Adzooma, you’ll be able to synchronize your Google campaigns over for hands-free campaign management. 

Turn on Adzooma Adsync today

Ready to double your advertising success? 

Just click on the AdSync banner from your accounts page. Then, just follow the 4 step instructions to get your Adsync setup and running. 

During this setup, you’ll select which campaigns you want to sync and any adjustments in your budget or bids. If you missed a campaign or want to link to more than one account, just follow the same process as many times as you need. There’s no limit. 

Once done, just sit back and manage your campaigns as normal. We’ll copy all the changes over and ensure your Microsoft campaigns are running as smoothly as your Google ones.

And remember, if you’re new to Microsoft Advertising, you can get $125 of free advertising spend by signing up today. 

With all the keyword research, copy creation and manually building out ad groups, you’re looking at 4 hours, or even longer. Well, not anymore. 

With Adzooma’s new feature, the Proposal Builder, the whole process will take seconds with their automatic campaign builder and onboarding tool. That’s a saving of half a day per client. 

Onboard new clients in seconds with the Proposal Builder

The Proposal Builder is Adzooma’s new feature that will change the way agencies and freelancers onboard clients and build campaigns. Instead of manually inputting and building all the elements yourself, our system will automatically build campaigns for you. 

• You provide us with a few client details, such as their name, website, location and industry. 
• We’ll instantly create ready to publish Google Search, Google Display or Microsoft Display campaigns. 

Your new campaign will include: 

• Call and Site Link Extensions, automatically pulled from your client’s website. 
• A professionally built campaign, with filled out ad groups, keywords, adverts and negative keywords. 
• Advert previews to see the finished result of your campaign. 

Want to add your personal touch? No problem. You can edit or add to any part of the campaign with a click of a button.  The whole process is so quick, you can create complete campaigns while on an introductory phone call. 

It’s everything you need to scale your business and make low-spend clients profitable. 

Include your own fees for accurate projections 

The Proposal Builder doesn’t just create new client campaigns. It also shows you the projected results for the campaign depending on the budget that you set. 

What’s better, you can also set your own fees as part of this calculator, including both fixed amounts and variable rates. You’ll see how many clicks and impressions your clients will get for their spend, with a breakdown of their advertising budget and fees. 

Advertising account creation for your newest clients 

If your client is ready to go, you can set the campaign live in a single click by hitting the ‘Publish’ button. 

If they don’t have an advertising account, you can make one inside of Adzooma – and their first campaign will already be live and waiting.

What’s more, you can also manage their account using Adzooma’s free advertising platform for results-driven optimization suggestions, time-saving automated rules and more. Create in seconds, publish in a click and manage weekly in Adzooma. 

Unlimited draft campaigns in every plan 

With every Proposal Builder subscription, you’ll get unlimited draft proposals for free. That means you can add as many prospective clients and campaigns that you want. 

Use it as part of your lead generation, to prospect new clients or even create show existing clients the success they could be having on another PPC channel. Create as many as you want – our plans are based on how many campaigns you want to publish. 

Need something bespoke? Custom plans are available on request. Speak to our team to build your perfect solution. 

Ready to upgrade? 

Just log into your Adzooma account and click ‘Proposal Builder’ from the top navigation bar to choose your plan. 

Or, head to billing in your right hand menu to manage the Proposal Builder and Adzooma Plus plans in one place. 

Adzooma Plus is your new growth partner

Adzooma Plus is more than just an add-on or paid platform. It’s your new growth partner to help take your business to the next level. 

It comes with all the free Adzooma Essentials platform features, PLUS more advanced tools to help you get found online, boost your reputation, convert more visitors into customers, and improve your ad campaigns.

Sound good? Let’s take a deeper look.

Increase your online visibility

The first and fastest step to attracting new customers is immediately boosting your online presence and visibility. This ensures you’re seen everywhere your customers are searching, while you move on to the next steps in your journey. With Adzooma Plus, you’ll get access to the following features:

Listings Management

Publish, update and manage your business listing on 50+ popular platforms including Google, Facebook, Instagram, Bing, and many more. Adzooma scans these platforms and identifies if your business information such as your location, phone number, and website, is correct, missing, or incomplete. 

Correctly published & updated details help verify your location and automatically rank your business higher within search queries resulting in increased visibility, clicks, and traffic, both online and through the door.

Reviews Management

Automatically get all of your reviews from platforms like Google, Tripadvisor and Facebook, in a single dashboard where you can easily respond, compare and monitor, all in seconds. 

Customer reviews help you build trust and credibility, and with the vast majority of consumers now basing their buying decisions on reviews, it’s important to know what others are saying about you, so you can act on it quickly. 

SEO Performance Report

With Adzooma’s SEO Report you can analyze your website in just 60 seconds. You’ll get a fully detailed breakdown of your performance across 4 key areas: your keyword performance, onsite SEO, page speed, and backlinks. 

The SEO Performance Report explains why a score is bad and more importantly, how you can improve it with full, easy-to-understand explanations, so no SEO experience is needed. What’s more, you can add your competitor’s URL to measure your performance against theirs and find opportunities to gain an advantage with our keyword gap analysis.

Save time and optimize your ad performance

With Adzooma Plus get access to the below premium paid ad optimization and automation tools so that you can run professional advertising campaigns in just minutes per day:

Automation templates

Adzooma Automation allows you to create custom rules and alerts to manage your PPC campaigns, it’s a hands-free way of making sure your accounts are always performing at their best. You can choose from over 80 of our pre-made automation templates created by industry experts such as pausing non-converting keywords, setting your minimum click-through rate, or pausing poor-performing ads, to name a few. Or, create a rule from scratch with our intelligent controls and advanced features. 

Clever Campaigns

Build and launch successful Google campaigns without the need to research keywords, write ads, or configure campaign settings. Using just basic business information, Adzooma creates impactful Google search campaigns dynamically by customizing keywords and ad copy to provide highly relevant and personalized campaigns and adverts that your audience will love – and in a fraction of the time it would usually take!

Advanced Optimizations

Maximize your paid ads performance with exclusive bid adjustment and landing page opportunities. 

1. Bid adjustments

Bid adjustment opportunities maximize your budget by increasing or decreasing your bids by a certain percentage depending on conditions such as your customer’s age range, gender or device.  

For example, Calm Waters Spa is running campaigns for a day getaway package. Our system analyzes this campaign and finds that female customers click on the ads and book far more often than men. So, Adzooma might recommend a bid adjustment of 20% on female users. If your current bid for this campaign is £1.00, the bid adjustment would increase this price by 20%, changing the final bid for female customers to £1.20 instead. 

Bid adjustments don’t affect your overall budget. Instead, they prioritize certain users over others, helping to get you more sales and clicks for your budget.

2. Landing Page Opportunities

Getting people to click on your advert is only half of the battle. When they land on your landing page, they still need to take action whether it’s buying a product, booking a call or signing up for a newsletter. Our landing page opportunities are designed to help you increase such conversions by checking for factors such as:

• Page speed: This opportunity fires when your landing page speed load time is low. Slow websites can kill sales, the longer it takes to load, the more customers you’ll lose. 
• Landing page 404: When your site is down, this opportunity will fire. Adzooma checks this frequently and checks the data out too. It tracks when the site was down and how long it was down
• Improve Landing Page Mobile UX: While everything might be working well on desktop computers, your mobile customers might be getting a poor experience. This opportunity will fire in that case. 

Level up your skills

With Adzooma Plus you’ll be able to improve your online marketing skills with complete access to the Adzooma Academy. We’ve handpicked and curated the best courses in the industry, giving you the information to master any area of digital marketing while offering practical, actionable advice that you can turn into success. 

Dedicated account management to help you grow

You’ll also have an account manager for complete support throughout your entire journey. Get support, knowledge, and guidance from a dedicated expert who understands how to use Adzooma to grow your business.

How much does Adzooma Plus cost?

Adzooma Plus costs £69 + VAT per month or £499 per year. That gives you a saving of £329 if you pay annually. 

There are no hidden charges or extras and all new features and improvements will be included in your package. If you change your mind, you can cancel your subscription at any time. 

How do I get Adzooma Plus?

Just log into your Adzooma account and click ‘Upgrade Today’ on your home screen and start using Plus features immediately, or, if you haven’t got an account yet, you can create one here.

What we had to say

“I’m absolutely delighted. To win Rising Star of the Year at a ceremony run by such an esteemed company is really something. It was just great to be nominated but to win is such an honour.

“The team worked so hard throughout 2020 to create a platform that helped businesses of all sizes thrive throughout such a difficult year and this award win will only embolden us to continue on in that endeavour.”

Thomas Hampson, Trailblazer of the Year nominee

“It was amazing to be nominated for four awards across a spectrum of categories from a business like Microsoft, but to win one is incredible.

“The past year has been tough for all of us, but our customer’s openness in supplying us with feedback and collaborating on feature launches throughout the year helped us to navigate the last 12 months in the way that we did, and we’re entirely grateful.”

Robert Wass, CEO & Co-Founder

“Microsoft Advertising is such an integral part of the paid media landscape and our customers throughout the year have commented as much.

“Throughout 2020 we created a host of new Microsoft Advertising Opportunities, built a dedicated Microsoft Performance Report, and produced in-depth analysis on the efficacy of Microsoft Advertising.

“Everything we introduced across the year received great feedback and that’s in part down to Microsoft’s enthusiasm and openness in collaboration to create a better product for our customers.”

Dave Sharpe, CEO & Co-Founder

Why This Matters To You

Being recognised by Microsoft for such awards like this demonstrates that:

• We are focused on creating a product that will support businesses and the digital marketing community even through the toughest of times
• We continue to be at the forefront of innovation within the digital marketing industry to create a product that is always improving and ever-evolving
• We are committed to undertaking research studies and analysis that helps develop and aid long term Microsoft Advertising strategies for our customers
• We are relentless in our pursuit of creating the best Microsoft Advertising management platform available

Learn more about Microsoft Advertising

• How To Get Set Up on Microsoft Ads
• Our Partnership with Microsoft
• How To Optimise Your Microsoft Ads (Tips & Advice)

In our latest update, we’ve decided to give your Adzooma dashboard a revamp to help prioritise your workload and make it even easier for you to jump straight into the action. 

The two biggest changes to achieve this are the arrival of brand new PPC Performance Score and Automation widgets. Let’s have a look at why they’re so useful for your business.

Instant account optimisation and urgent issues insights 

Adzooma’s PPC performance score rates your Google or Microsoft account out of 100. The closer to 100 you score, the more optimised your accounts are. 

With a new Performance Score widget, you’ll be able to see your latest score for instant insights into your overall performance. But even better than that, we’ll also list under the score: 

• The issues that need your urgent attention, with actions you can take to resolve them. 
• How many account optimisation warnings you have which will need addressing soon.  
• How many key checks your account has passed. 

From this widget, you can click to go straight to your PPC Performance Report for more detailed information and to implement these actions. 
If you have more than one account, you’ll also see PPC Performance Scores on the accounts page, letting you know accounts you need to focus on from the very second you log in.

Monitor the status of your automations 

Over the past year, we’ve put a lot of time and innovation into making one of the best automation features available for paid marketing. But don’t just take our word for it, see how Adzooma compares to other automation tools here. 

In your new Last 7 Day Automation Summary widget, you’ll see:

• The name of the most recent rules that have run in the last 7 days.
• The date and time that they ran (if running every 30 minutes, only the last run of the rule will show here). 
• The status of the rule, showing a Successful status for rules that have fired, and an unsuccessful status for the rules that haven’t. 

This is a great at-a-glance view of how your automation rules are running. For example, if you can see that a rule to adjust a budget of a high converting campaign by 10%  was successful, you know within seconds of logging into your account that that campaign is performing well and the budget has been increased to get you more conversions.

New to automated rules? Discover some of our most popular automation templates you might want to apply, or how to create your own automation rule here.

Quick Opportunities for Google and Microsoft

If you have a Google or Microsoft account, you’ll still be able to see your Opportunities widget, detailing: 

• How many Opportunities your account has
• How much time applying these Opportunities will save you
• The top 3 Opportunities you might be interested in

Like the other widgets, this one will also link to the right page for you to action these changes. 

When you log into your account, your dashboard will give you top-level account performance data, quick summaries and links to your PPC Performance score, automation and available Opportunities.

It’s everything you need to take stock of your performance and prioritise your next actions. 

Look out for new changes

We’re always innovating and updating the platform at Adzooma, and we’ve got some pretty special things lined up for 2021. 

Make sure you don’t miss them by subscribing to our newsletter or follow us on Twitter. 
Or, be the first to know by joining our exclusive Facebook Group here.

You set a Google, Microsoft or Facebook automation rule. That rule will run every 30 minutes for ultimate control and efficiency of your advertising accounts. 

How 30 minutes rules give pinpoint accuracy 

Effective paid advertising targets your users at the right moment, grabbing their attention and getting them into your funnel. It’s about turning split-second decisions into advantages for your business. Every single click and second of your campaign counts. 

If you’re a high-spend advertiser, checking your accounts every hour doesn’t make sense. A lot can change in an hour, and if an account is performing poorly then you’re wasting spend every single second it goes unchecked. 

For example, let’s say you’ve got a high volume, low conversion rule running where any campaign that is getting a lot of clicks, but not converting is paused. That way, you’re not spending your budget on clicks that aren’t generating any income. 

On a busy day, one campaign is generating an average of 500 clicks an hour at £2.50 each. That’s roughly £30,000 a day – or £1,250 per hour. If this campaign isn’t converting, that money is wasted. The longer it goes undiscovered, the more money you’ll lose. 

That’s why our automation rules can run every 30 minutes. They’re designed to give you greater control and accuracy over your accounts, reducing wasted spend, improving performance and increasing your ROI. 

The world’s fastest free automation platform 

Running a rule every 30 minutes might sound uneventful, but it’s made Adzooma the world’s fastest free automation platform. 

If you’re looking for this feature anywhere else, you’re fresh out of luck. Unless, of course, you’re willing to thousands a month for the privilege. 

We offer it for free, for all your Google, Microsoft and Facebook accounts. Even Google Ads don’t offer you this functionality. 

Setting your 30 minute rules

Ready to apply 30 minute rules? 

Sign in to your Adzooma account and start creating the rule you want. 

If you’ve never created an automation rule before, check out this step-by-step guide here.

Once you hit the frequency step, you just need to select ‘Every 30 minutes’ from the drop-down menu. 

Then, select what days you want it to run. This means that you can have rules that check your account every 30 minutes on your busiest days, but leave them be on your slow days. It’s 100% customisable to your needs.

You can also apply 30 minute rules to our library of templates crafted by PPC experts. This includes rules such as: 

• Zero campaign conversions, which notifies you when campaigns have clicks but no conversions. 
• Low quality score warning, which identifies any keywords with low-quality scores that are impacting your campaigns. 
• High CPM warning, which notifies you when cost per 1,000 impressions goes above your target. 

Once you’ve found the one you want, click create rule to see it in more detail. Then, hit the ‘Customise Rule’ arrow at the bottom to specify where you want the rule to apply to, and select every 30 minutes from the frequency drop-down menu. Once you’re happy, click save.

Don’t want a rule to run this often? No problem. You can set them to run at a specific time, day or even as a one-off. 

Your rules. Your way. Sign up today to set up your first rule. 

Why use automated rules? 

Automation rules are the virtual PPC assistant you always wanted. It’s a way of setting fail-safes for when you can’t be there, custom alarms to know when you need to take action, and to delegate manually little changes that you just don’t have time for. 

With automated rules, you can save hours of manual work while knowing your accounts are fully optimised and protected. 

Adzooma’s automated rules give you all that, and more. It’s an incredibly intelligent feature that you can customise to suit your needs. It’s the fastest free platform on the market, giving you the greatest protection for your accounts. 

And, it’s all yours for free when you create your account.