At Adzooma, our approach to AI is simple: it’s here to support you, not replace you. These tools are built to enhance your workflow, not automate it away. Every recommendation keeps you in the driver’s seat – with full control and visibility over what goes live in your accounts.

Let’s take a look at what’s new.

Opportunity #1: Utilise All Text Assets in Your Performance Max Campaigns

If your Performance Max asset groups aren’t making the most of all available text slots, you’re leaving performance potential on the table. This new Opportunity identifies exactly what’s missing – and helps you fill in the gaps with AI-generated suggestions.

What does it do?
Adzooma scans your asset group and flags any underused formats across:

• 15 Headlines
• 5 Long Headlines
• 5 Descriptions

Once triggered, you’ll see a guided AI tool to help you generate tailored content – fast.

How it works:

1. Generate AI Suggestions: You’ll be prompted to input a few key details:
   
   • Your landing page (pre-filled)
   • Tone of voice (e.g. friendly, persuasive, inspiring)
   • Key focus (e.g. a seasonal offer or product name)
     
2. Based on this, Adzooma’s AI suggests a complete set of new headlines and descriptions.
   
3. Review & Apply: Choose the content that fits your brand best, edit as needed, and apply. Anything left blank gets tidied up automatically, giving you a clean, complete, optimised asset group.
   

Remember: You stay in control – every AI suggestion is editable, so you can tailor each asset before publishing.

Opportunity #2: Improve Your Responsive Search Ads

Your Responsive Search Ads (RSAs) perform best when they’re rich, varied, and logically structured. This Opportunity identifies ads that are under-optimised and offers an easy way to enhance them using AI-powered content suggestions.

What does it recommend?

• At least 8 unique headlines
• At least 2 varied descriptions
• Logical, diverse combinations across your ad content
  

How it works:

1. Generate AI Suggestions: Launch the guided tool, add your landing page, select your tone of voice, and specify your ad’s key message.
   
2. Review & Apply: Browse the generated options, choose what works for your brand, make any tweaks, and apply your updates directly within Adzooma.
   

By optimising these elements, you’ll see a direct impact on Ad Strength – and ultimately, on performance.

Why We’re Using AI – and How We Think About It

These new Opportunities are just the beginning of our ongoing journey with AI. Used thoughtfully, AI can be a powerful co-pilot for marketers – helping to spark ideas, speed up workflows, and surface new insights. It’s most powerful when paired with your creativity and expertise.

At Adzooma, we follow a few guiding principles to make sure AI stays a tool that works for you, not instead of you:

• You’re in control. AI offers inspiration and assistance – but you always have the final say over what goes live.
  
• Quality needs your expertise. AI suggestions are designed to speed up your work, but your knowledge ensures they fit your brand perfectly.
  
• Your data stays protected. We handle your advertising data carefully and thoughtfully, with strict limits on what’s sent to third-party models.
  
• We’re always improving. AI is evolving fast – and so are we. We’ll continue refining suggestions, monitoring results, and exploring new tools to keep delivering the best experience for you.

Ready to Try the New Opportunities?

Head over to your Opportunities tab in Adzooma to see if any of your campaigns qualify for the new Performance Max or RSA suggestions.

We’d love to hear what you think and as always, your feedback helps shape what comes next. You can let us know what you think via the feedback board.

What is Microsoft Advertising UET Consent Mode?

First introduced in 2020, Consent Mode was designed to help advertisers ensure their tracking activities align with GDPR and other digital data policies. It communicates a user’s cookie consent status to tracking systems, allowing only the compliant data to be collected and used.

With the launch of Consent Mode V2 in late 2023, Microsoft Advertising is enhancing its focus on end-user consent, particularly in response to the Digital Markets Act. Blocking of conversion data is done depending on user location, therefore only data from users in markets where we have started to enforce the need for a consent signal, will be blocked.

From May the 5th, advertisers will need to ensure they’re meeting these updated consent requirements, or risk losing critical tracking and reporting functionality. 

Why Does This Matter?

Failure to provide the necessary consent signals to Microsoft through your UET configuration could have serious consequences for your advertising efforts. Without these signals:

• Conversions may not be tracked: This means you won’t have accurate data on how well your campaigns are performing.
• Campaign optimization could suffer: Features that rely on conversion data, such as bid strategies and Performance Max campaigns, will be less effective.
• Audience segments won’t be created: This can hinder your ability to target specific groups of users, leading to a less efficient ad spend.

The bottom line? Without addressing these changes, you may face long-term challenges in campaign performance and data accuracy.

What Should You Do Next?

To ensure compliance and maintain the effectiveness of your campaigns, you’ll need to make some adjustments to your UET tag.

Here are three ways to do this (only one of them should be implemented):

1) By adjusting your UET cookie access based on consent status. 

You’ll need to add code to every page on your website to set your default consent setting, and add a separate code to update the setting once the user has provided or denied consent. 

Default setting snippet: 

Update consent settings snippet:

For more information, visit the UET help page.

2) Through the Transparency & Consent Framework (TCF) for UET (only if you have one in place). 

Microsoft integrated with IAB TCF v2.0 so consent signals can be passed directly or via a Consent Management Platform (CMP). This solution requires the following code snippet to be added above your UET tag:

For more information, visit the UET help page.

3) Through third party management tools like Google Tag manager (GTM).

Microsoft’s UET template now supports Google Tag Manager Consent Mode. Google’s Consent Management Platform (CMP) partner program integrates with most CMPs.

This integration allows Microsoft to retrieve the consent state directly from GTM, in the case where you are using both GTM and one of the supported Consent Management Platforms (CMPs).

For more information, visit the GTM consent mode help page. 

How does consent mode work on Microsoft?

Consent mode will be used via a new setting for UET called ‘ad_storage’. Depending on the user’s consent choice, the following scenarios will occur.

If ad_storage = ‘granted’ (Default)

• Cookies pertaining to advertising may be read and written in the 1st party (advertiser domain) or 3rd party context (bing.com).

If ad_storage=’denied’

• Write or read 1st party cookies (advertiser domain) – No ads cookies are written or read by UET when the user is on that advertiser website.

• Write 3rd party cookies (bing.com domain) – No ads cookies are written by UET when the user is on that advertiser website.

• Read 3rd party cookies (bing.com domain) – Microsoft 3rd party cookies are not read for advertising purposes. Microsoft 3rd party cookies are read for fraud and spam purposes only.

How to verify consent is being passed correctly to the UET tag

You can use the UET Tag Helper extension to validate setups and ensure compliance. When you run the Tag Helper on your website, it will surface the consent state “asc” parameter (below), which will show as “G” or “Granted” if consent is granted.

Another way to verify consent is being passed into the UET is by reviewing the conversions in the UI and checking conversion data is still being tracked.

What are the expected impacts on client performance once consent mode is successfully implemented?

After clients successfully integrate a consent signal with UET, conversion data will be tracked once again. However, it’s important to note that the total volume of conversions reported is likely to decrease. This reduction occurs because only conversions from users who have explicitly given consent will be tracked.

Users who either deny consent or do not interact with the consent banner will no longer be tracked and therefore won’t appear as reported conversions. Despite this, the change is necessary in order to comply with privacy regulations and respect user preferences. It’s important to keep this in mind when evaluating performance.

Modeled Conversions and how they can help bridge the gap in reporting

Conversion modeling can help fill the gap in these scenarios, when it’s not possible to observe the path between ad interactions and conversions. Modeled Conversions use advanced modeling techniques to analyze observable data and historical trends, quantifying the relationship between consented and unconsented users. Then, using observable user journeys where users have consented to cookie usage, Microsoft’s models will assess attribution paths for the unconsented journeys. This provides a more complete and accurate view of your conversion and revenue reporting — all while respecting user consent choices.

Where can I view Modeled Conversions and how do I interpret the data?

Reporting for Modeled Conversions will be in general availability starting on March the 5th in the following markets: France, Germany and the Netherlands. It will be activated by default to all eligible campaigns targeting these markets.

Microsoft will then progressively expand the rollout to other markets in the European Economic Area, the UK and Switzerland – providing more updates for these markets closer to the release date.

Conclusion

These upcoming changes to Microsoft Advertising Consent Mode are crucial for ensuring your campaigns remain compliant and effective in a rapidly changing digital environment. By taking the necessary steps to update your UET configuration, you can avoid data loss, maintain accurate reporting, and continue optimizing your campaigns for success.

With the deadline now fast approaching its imperative you action this change as soon as possible—review your current setup, implement the necessary changes, and ensure your campaigns are ready!

If you’ve not heard much about programmatic before, you’re not alone. Despite its growing dominance in the digital ad space, many marketers and business owners still view it as something complex or reserved for big brands. In reality, it’s increasingly accessible — and it offers some major advantages over traditional PPC, particularly when it comes to cost-efficiency and precise targeting.

Here’s what you need to know.

What is Programmatic Advertising?

At its core, programmatic advertising refers to the automated buying and selling of digital ad space in real-time. Unlike PPC, where marketers manually select keywords, set bids, and adjust campaigns by hand, programmatic uses artificial intelligence and real-time bidding (RTB) technology to serve ads to the most relevant users at the most relevant time — across a vast range of platforms and devices.

Think of it as hiring a highly skilled, always-on media buyer who’s constantly adjusting your ads to maximise effectiveness — without you having to lift a finger.

And it’s not limited to just search engines. Programmatic spans web, mobile apps, connected TVs, podcasts, digital billboards, and more. In fact, over 90% of all UK digital display ads are now traded programmatically, according to IAB UK.

1. Precision Targeting That Goes Beyond Keywords

One of the key limitations of PPC is its reliance on keywords and broad demographic categories. While this works to a degree, it lacks nuance. Programmatic, by contrast, leverages rich user data to create much more detailed audience segments.

Rather than targeting “people searching for running shoes”, programmatic allows you to target people who recently browsed fitness blogs, visited sportswear sites, and are frequent users of fitness tracking apps — across all their devices. You can also layer in location, time of day, interests, and even behaviours like recent purchases.

The result? Your ads are served to people who are far more likely to be interested, rather than anyone who happens to type a certain phrase into Google.

2. Reduced Wasted Spend = Lower Cost Per Acquisition

When your targeting is sharper, your spend becomes more efficient. That’s where programmatic really shines.

In traditional PPC, it’s easy to waste budget on irrelevant clicks — especially in competitive industries where keyword costs are high. But because programmatic buyers are constantly evaluating who sees your ad (and whether they’re likely to engage), they can filter out poor-quality impressions before a penny is spent.

A report by Adobe suggests that programmatic can lower customer acquisition costs by as much as 30% compared to traditional methods, thanks to better targeting and real-time optimisation.

That means you’re not just spending less — you’re also getting more for what you do spend.

3. Real-Time Optimisation Without Manual Intervention

With PPC, campaign success often hinges on how frequently someone monitors performance and makes manual adjustments. Programmatic, however, operates dynamically.

It continuously assesses which audiences are responding, where they’re seeing your ads, what time of day yields the best results, and even which creative elements (like images or headlines) are working best. Based on this data, it reallocates budget automatically to where it’s most effective.

This real-time feedback loop improves performance over time — and reduces the need for constant hands-on management.

For businesses with lean marketing teams, this is a major advantage.

4. Access to a Broader Range of Platforms

While PPC is typically confined to search engines or social media platforms, programmatic opens the door to a far wider network. You can run ads across millions of websites, news outlets, apps, streaming services, and more — all through a single platform.

That’s important because your audience isn’t only on Google or Facebook. They’re checking the weather on their phone, watching catch-up TV on their tablet, reading the news on their laptop, and listening to podcasts during their commute.

Programmatic ensures your brand shows up in all those places, in a unified, data-driven way.

5. Unlocking Search Intent Across Channels

Your audience is always searching. Every keyword they type into a search engine reveals their intent — their wants, needs, and plans. Traditionally, PPC campaigns have been the primary way to capture this intent. But if you’re relying solely on search ads, you’re missing valuable opportunities.

Search intent isn’t just a PPC tool; it’s a gateway to connecting with your audience across multiple channels. Programmatic advertising allows you to retarget users based on keyword behaviours and extend your messaging to display, video, and connected TV.

For example, someone searching for “best CRM software” might not click your ad but could later be retargeted with a compelling demo video on YouTube or a testimonial banner on a relevant tech news site.

This approach means you’re staying visible across the entire customer journey — not just during the initial search.

Final Thoughts

Programmatic advertising isn’t just for big corporations with big budgets. It’s becoming the new standard in digital media buying — and for good reason.

For marketers looking to improve efficiency, reach the right audiences with more accuracy, and spend less time managing campaigns, programmatic offers a compelling alternative to PPC. It may require a slight learning curve at first, but the long-term gains in cost-efficiency and targeting precision make it well worth exploring.

Search intent is a powerful signal, but its value goes far beyond PPC. By combining real-time bidding, behavioural targeting, and search-based audience signals, programmatic helps you engage users more strategically — across multiple channels.

Finally, one of the biggest benefits of programmatic is the quality of data it provides. While PPC reports might show you clicks, impressions, and conversions, programmatic can offer far more granular insights, including; Which devices your audience is using, what content they engage with, how they move across platforms and hat led to a conversion (not just last-click attribution).

These insights allow you to build a clearer picture of your customer journey — and make more informed decisions about where to invest next.

With ClickAds, our fully managed programmatic platform, you can unlock the power of keyword search retargeting, gain access to premium inventory, and activate a smarter media strategy. If you’re ready to make intent-based advertising work harder for you, ClickAds is your next step forward.

From Clicks to Conversations

Traditional advertising has long relied on interruptive, one-way messaging. Generative AI flips that model on its head. With the integration of conversational interfaces, like Microsoft Copilot, we’re now entering a new era where engagement is driven by natural language and intelligent dialogue — not just display banners or search queries.

Imagine this: instead of clicking through dozens of pages to find the right running shoe, a user can simply ask an AI agent embedded on a brand’s website, “Which shoes are best for trail running in cold weather?” and receive curated recommendations in seconds. Microsoft is piloting exactly this functionality — smart, AI-powered brand agents that act as digital concierges, guiding users in real time through the decision-making journey.

The Rise of Brand Agents

What stood out most during Microsoft Accelerate was the concept of brand agents — custom AI assistants that can interact not only with consumers, but eventually with other AI agents as well. Think of them as the digital counterpart to an in-store advisor, trained on brand knowledge, product specifications, customer service best practices, and sales data.

For advertisers, this opens up a world of opportunity. These agents can become powerful tools for lead generation, customer support, and conversion optimisation. They offer the ability to keep users engaged through meaningful dialogue, answering questions, offering comparisons, and guiding purchase decisions — without ever needing to click away.

Ad Experiences Reinvented

This shift isn’t limited to backend support or AI-driven insights. Microsoft also revealed entirely new ad formats purpose-built for conversational experiences. One standout? Showroom Ads — immersive, chat-activated environments where users can explore products in a digital space that mimics the feel of a physical store. These environments, enhanced by brand agents, will bring storytelling and interactivity into the heart of the ad experience.

Dynamic filters and AI-generated creative also play a big role in streamlining decision-making. With tools that adapt ads based on conversation context, user preferences, location, and even seasonality, generative AI is taking relevance to an entirely new level. In tests, ad relevance in Copilot was 25% higher than traditional search — a huge leap forward.

Productivity Gains for Marketers

As a digital marketer, the promise of generative AI isn’t just about what consumers see — it’s about what we’re now able to build and manage behind the scenes. Microsoft’s Copilot within the Advertising Platform is already streamlining diagnostics, campaign setup, asset creation, and performance optimisation. It’s essentially a co-pilot (pun intended) for every stage of campaign development.

With the launch of tools like Ads Studio and Copilot API access, advertisers can now generate and deploy ad assets at scale, while maintaining brand quality and strategic alignment. These aren’t future visions — they’re live, testable, and already delivering results.

A Future Built on Personalisation, Scale, and AI Collaboration

This isn’t about replacing marketers — it’s about empowering us. Generative AI gives us the power to be more agile, more creative, and more connected to customer needs in real time. It allows us to move beyond generic personas and speak directly to the individual on the other side of the screen — with nuance, relevance, and empathy.

At ClickTech, we’re leaning into this transformation. With tools that span programmatic advertising, performance insights, and creative automation, we see the rise of generative AI as an opportunity to make advertising smarter, more human, and more impactful.

The future of advertising is no longer about finding audiences — it’s about conversing with them. And with generative AI, that future is here.

In this guide, we explore the key strategies and best practices to optimise your Performance Max campaigns for maximum success.

1. Asset Group Structure: Laying the Foundations for Success

In PMax campaigns, traditional ad groups are replaced by asset groups, which provide greater flexibility and a more holistic approach to ad targeting. Asset groups should be structured around themes, aligning with specific products, services, or promotional strategies.

Best Practices for Asset Grouping:

• Group by Product or Service: For instance, clothing products in one asset group, footwear in another.
• Segment by Price or Brand: Separate asset groups for premium and budget products, or different brand lines.
• Seasonal & Promotional Grouping: Create asset groups tailored for key events such as Black Friday or Mother’s Day.

2. Shopping – Product Listing Group Structure

For shopping ads within a PMax campaign, using product listing groups ensures better control and relevance. 

Key Strategies:

• Segregate by Product Type or Audience: Keep premium and budget-friendly products in separate groups, or segment based on seasonality.
• Cross-list Products When Relevant: If a product appeals to multiple audiences, include it in multiple listing groups.

Listing Groups can be filtered using Hierarchy View:

3. Audience Signals: Guiding the Algorithm for Smarter Targeting

The success of a PMax campaign hinges on the quality of data provided—particularly audience signals. These help the algorithm understand who is most likely to convert, allowing it to find similar high-value users across Microsoft’s vast network.

The more relevant and accurate your audience signals, the quicker the algorithm can optimise, improving both short-term results and long-term campaign performance.

Key Audience Signals to Include:

1. Remarketing Audiences (Highly Valuable)
   • Past website visitors
   • Previous converters
     These are your warmest leads and often yield the highest conversion rates.
2. Interest-Based Audiences (In-Market & Affinity Segments)
   • Users actively researching or comparing products/services in your niche
   • Audiences aligned with specific interests related to your offerings
     Perfect for reaching users with strong intent but who haven’t yet engaged with your brand.
3. Customer Match Lists
   • Upload email lists of previous customers
   • Target existing clients for upselling, cross-selling, or retention
     This creates high-converting opportunities with users already familiar with your brand.
4. Custom Audiences
   • Build audiences based on specific keywords, URLs, or app usage
   • Target users whose search behaviours align with your ideal customer profile
     A flexible way to tailor audiences to niche interests and high-intent behaviours.
5. LinkedIn Targeting Options(Exclusive to Microsoft Ads)
   • Target by job titles, industries, or company sizes
     Ideal for B2B campaigns aiming for precise professional targeting.
6. Demographic Data
   • Age, gender, household income, parental status, etc.
     Use this data to fine-tune asset groups and ensure relevance to different audience segments.

Remember: Audience signals do not limit reach; they help the algorithm optimise faster and target the most promising prospects.

4. Search Themes: Enhancing Buyer Intent Recognition

Search themes are a newer type of signal you can give the campaign to help determine who sees your ads and the types of searches they use, all intended to help drive lower-funnel conversion actions to maximise leads or sales.

They operate at the asset group level and can be added during creation or editing. You can include up to 25 search themes per asset group, with a maximum of 80 characters each.

Best Practices:

• Add up to 25 search themes per asset group (max 80 characters each).
• Prioritise high-intent keywords that reflect buyer behaviour.
• Use historical data to focus on proven, high-performing terms.
• Be specific over broad: Long-tail keywords often yield stronger results.

5. Assets: Crafting High-Performing Creatives

Quality assets are the backbone of any Performance Max campaign. The PMax algorithm thrives on variation, continuously testing different combinations of creatives to identify which messages, visuals, and formats drive the strongest results. By providing a wide range of high-quality, versatile assets, you give the algorithm more opportunities to find the most effective combinations, leading to higher engagement, improved conversion rates, and a stronger return on ad spend. 

Well-optimised assets not only enhance ad relevance but also allow your campaign to adapt seamlessly across Microsoft’s network, ensuring consistency and maximising performance. 

Essential Asset Types:

• Logos: Up to five brand logos for consistency.
• Headlines: Up to 15 short headlines (30 characters) and five long headlines (90 characters).
• Descriptions: Up to five ad descriptions (90 characters) to highlight key selling points.
• Call to Action (CTA): Encourage engagement with compelling CTAs like “Shop Now” or “Get a Free Quote”.
• Ad Extensions: Additional information like phone numbers or location details.

Image Best Practices:

• Use headlines for messaging rather than embedding text in images.
• Keep visuals clean and simple for maximum clarity across placements.
• Ensure images are high resolution and optimised for mobile and desktop.

Pro Tips for Asset Optimisation:

• Preview all ads before submitting to catch issues like cropping or text misalignment.
• Choose images that directly reflect the product or service being promoted.
• Prioritise clarity and simplicity—busy images or excessive text can reduce ad performance.

6. Budgets: Allocating Resources for Maximum Performance

It’s important to give your performance max campaign enough budget to achieve the best possible results. It is generally recommended that your Pmax campaign has 2-3x the budget of your historical standalone campaigns.

This is due to the fact Pmax will serve across multiple ad formats, on many platforms, throughout the full funnel to engage and convert your customers. In order to give the campaign the best chance of success, you don’t want to limit its capabilities, as too little resource will hinder the algorithm’s optimisations and therefore your performance.

However, the budget you allocate will of course vary depending on your business aims, strategy and the overall resource available to you.

Considerations:

• Campaign Goals & Bid Strategies: Allocate a budget that supports your target ROAS or CPA.
• Competitive Landscape: In highly competitive industries, higher budgets may be needed.
• Seasonality & Trends: Adjust spending during peak sales periods.
• Testing & Learning Speed: A higher budget helps the algorithm learn and optimise faster.

7. Bid Strategies: Choosing the Right Approach

In order to maximise your results it’s important to choose the right bid strategy to help you achieve your goals.

To use automated bidding strategies as described below, you need conversion tracking set up (either a UET tag + an active conversion goal, or offline conversions). If you don’t have conversion tracking in your PMax campaign, the campaign will optimize to maximize clicks.

• Maximise Conversions: Will help you get the most conversions for your budget. Whichever conversion goals you have set up the campaigns to target, the bid strategy will get as many as it possibly can. This is a good strategy to start with if you are targeting lead generation and phone calls for the business.
• Target CPA: This strategy is beneficial when you have conversions being generated in the campaign and you want to add a layer of control. This helps to set a target cost per acquisition or target cost per conversion to aim for, which can improve the efficiency of the results.
• Maximise Conversion Value: If you are an e-commerce business and looking to get the highest amount of revenue or conversion value possible within your budget, then this bid strategy will help you achieve that goal. It’s important to note this won’t however factor in efficiency or the ROAS.
• Target ROAS: If therefore you want more control and to aim for a certain return from your ad spend, Target ROAS is the perfect option for you. For example, if you want £9 revenue from every £1 spent on ads, you can set your Target ROAS to 900% and the bid strategy will aim to achieve that return with your budget. This can sometimes hinder the amount you spend, as you are trying to achieve a certain efficiency, rather than just volume. Therefore, it’s vital to assess what the biggest priority is for your campaign, whether that’s the volumes of sales/revenue or the efficiency of those returns

8. Brand Safety and Exclusions: Maintaining Control Over Where Your Ads Appear

In a fully automated campaign like Performance Max, maintaining control over where your ads appear is crucial for protecting your brand’s reputation. Without proper safeguards, ads could unintentionally show alongside sensitive or irrelevant content, potentially harming your brand image or leading to wasted ad spend.

Microsoft Advertising offers robust brand safety tools that help you control ad placements and avoid undesirable associations. By using these features, you can ensure your ads appear in safe, brand-appropriate environments, while still benefiting from the expansive reach of Performance Max.

Core Brand Safety Features:

1. Account-Level Negative Keywords:

• Block unwanted search terms that don’t align with your brand or campaign goals.
• Prevent your ads from showing for irrelevant, sensitive, or low-quality searches.
• Example: A luxury retailer might block terms like “cheap” or “bargain, while a financial brand may exclude “get rich quick”.

2. Website Exclusions:

• Prevent ads from appearing on specific websites that could negatively impact your brand or reach the wrong audience.
• Ideal for blocking competitor sites, controversial platforms, or low-quality traffic sources.
• Continuously review placement reports to spot and exclude underperforming or misaligned sites.

3. Brand Safety Categories:

• Use Microsoft’s predefined categories to automatically block ads from appearing alongside sensitive or potentially harmful content.
• This allows you to maintain brand integrity without manually managing individual placements.
• Categories you can exclude include:
  • Crime
  • Infectious Diseases & Outbreaks
  • Kids Content
  • Natural Disasters
  • Politics
  • Protests & Demonstrations
  • Sensitive Social Issues
  • Unscored Traffic (traffic that hasn’t been categorised or evaluated for brand safety)

9. Copilot: AI-Powered Campaign Optimisation

Copilot combines the power of generative AI and natural language processing to streamline your Performance Max campaigns, simplifying asset creation, personalisation, and optimisation. It acts as your AI-powered assistant, helping you build high-performing ads faster while maintaining creative control.

With Copilot, you can:

• Manage campaigns using a conversational AI interface.
• Generate and customise ad assets—including images, headlines, and descriptions.
• Review campaign performance with data-driven recommendations, saving time and boosting efficiency.

Copilot & Performance Max 

Copilot works hand-in-hand with Performance Max, making it easier to create high-quality asset groups by analysing your website content and suggesting tailored visuals and copy.

10. Reporting on Performance Max Campaigns

Effective reporting is essential for understanding the impact of your Performance Max campaigns and identifying key areas for optimisation. Microsoft Advertising offers comprehensive reporting tools that provide deep insights into campaign performance, audience behaviour, and asset effectiveness—allowing you to make data-driven decisions that maximise ROI.

Performance Max reporting covers a wide range of metrics and dimensions, helping you evaluate everything from overall campaign success to the performance of individual assets and audience segments.

Key Reporting Areas:

1. Campaign Performance Overview:

• Gain high-level insights into core metrics such as impressions, clicks, conversions, cost-per-click (CPC), and return on ad spend (ROAS).
• Use the campaign view to monitor daily trends and identify spikes or drops in performance.
• Assess how well your campaign aligns with your KPIs and make real-time adjustments as needed.

2. Asset Group and Product Performance:

• Break down performance by asset groups to see which themes, products, or services are driving the most engagement.
• View individual asset metrics—such as impressions, click-through rates (CTR), and conversions—to identify top-performing headlines, descriptions, and images.
• For shopping ads, analyse performance by listing groups to determine which product categories or individual SKUs are delivering the highest ROI.

3. Asset-Level Performance Analysis:

• Understand which text and image combinations perform best across different placements.
• Identify strong-performing ad extensions and optimise underperforming ones.
• Use these insights to refine your asset library and create more effective creatives.

4. Audience and Demographic Insights:

• View and export metrics broken down by audience name or audience category (in-market audiences, remarketing lists, e.g.)
• This reporting shows audiences that were associated with the campaign via audience signals. If users are from outside the defined targets, it will be shown under Users not in audience segments. 
• Review how different audience segments engage with your ads, including demographics like age, gender, and household income.
• Evaluate the impact of audience signals and fine-tune targeting based on conversion data.
• Identify underperforming audience segments and adjust bidding strategies accordingly. 

5. Location and Device Performance:

• Analyse campaign results by geographic location to identify high-performing regions or cities.
• Review performance by device type (desktop, mobile, tablet) to optimise bidding strategies and improve user experience across platforms.

6. Search Term and Placement Reports:

• Search Term Reports: Understand which user queries triggered your ads and contributed to conversions. Use this data to refine audience signals and negative keyword lists.
• Website Reports: See a list of websites and placements where your ads appeared. This is measured by impressions only, not conversions. Use this insight to block irrelevant or underperforming placements.

Final Thoughts

Performance Max campaigns offer a powerful way to leverage AI-driven automation while maintaining control over key elements such as audience signals, search themes, and asset optimisation.

By structuring campaigns strategically, providing high-quality creative assets, and leveraging advanced reporting tools, advertisers can unlock the full potential of PMax—maximising reach, conversions, and ROI.

With tools like Microsoft’s Copilot, campaign setup and optimisation have never been easier, allowing businesses to refine their approach and achieve exceptional results in an increasingly competitive digital landscape.

In this article, we’ll walk you through the step-by-step process of setting up a Performance Max campaign in Microsoft Advertising, ensuring you make the most of this powerful ad format.

What is a Performance Max Campaign?

Performance Max is an all-in-one campaign type that allows advertisers to display ads across multiple Microsoft platforms and channels. It uses AI to optimise performance and reduce manual work, enabling you to:

• Reach high-performing audiences effortlessly
• Utilise cross-channel, multi-format ads
• Maximise results with automated bid strategies

Performance Max campaigns give you access to Microsoft’s vast inventory, including Edge, Bing, Yahoo, Outlook, MSN, and audience partner sites, utilising formats such as search ads, shopping ads, and visual ads.

How to Create a Performance Max Campaign

Step 1: Navigate to Performance Max in Microsoft Advertising

To begin, log into the Microsoft Advertising platform, then:

1. Click on “Campaigns” in the navigation menu.
2. Press the blue “Create” button.
3. Choose Performance Max from the campaign options.
4. Either create a new campaign from scratch or import from Google Ads.

Step 2: Define Your Campaign Goal

Selecting the right goal ensures your campaign is optimised for the desired outcome:

• Drive conversions – Ideal for lead generation, sign-ups, or other direct actions.
• Sell products – Designed for e-commerce businesses running shopping ads.

Once you’ve set your goal, continue with the Performance Max setup.

Step 3: Connect a Merchant Centre Account (For Shopping Ads)

If you’re selling products and want to run shopping ads within your campaign, you’ll need to connect a Microsoft Merchant Centre account.

• If you don’t have a product catalogue (e.g., for B2B lead generation), you can skip this step.

Step 4: Add Your Ad Assets

Your ad performance heavily depends on the assets you provide. To ensure strong results, add multiple variations of:

• Images – High-quality visuals to attract engagement.
• Ad copy – Headlines and descriptions with clear USPs and strong CTAs.
• Extensions – Additional information such as price, promotion, or sitelinks to enhance visibility.

Microsoft’s AI will test different ad combinations across various placements, selecting the highest-performing ones.

Step 5: Set Audience Targeting & Locations

Performance Max relies on audience signals and conversion data to identify high-value customers. To enhance performance, provide relevant audience signals such as:

• Interest-based audiences (in-market)
• Remarketing audiences (past website visitors, previous converters)
• Customer match lists (emails of existing customers)
• Custom audiences (user interests and search behaviours)
• LinkedIn targeting (job titles, industries, company data)
• Demographics (age, gender, location)

Search Themes

Search themes help refine who sees your ads by aligning with relevant search queries. You can add up to 25 search themes per asset group to improve targeting.

Both audience signals and search themes play a crucial role in reducing the learning period and accelerating campaign optimisation.

Step 6: Configure Other Campaign Settings

Once you’ve defined your audience, set the following campaign details:

• Ad scheduling – Choose days and times for your ads to run.
• Conversion actions – Either:
  • Use “Include in conversions” for all relevant conversion events.
  • Specify conversion types (e.g., contact forms, phone calls, product sales).
• Enable auto-generated text and image assets (recommended for better ad variations).
• Allow URL expansion, but exclude specific pages if necessary (e.g., blog pages).

Keeping these enhancements on is recommended to maximise performance.

Step 7: Select Bid Strategies & Budgets

Performance Max campaigns optimise towards conversions, so it’s essential to have conversion tracking set up via a UET tag and defined conversion goals.

• Available Bidding Strategies:
  • Maximise Conversions or Target CPA
  • Maximise Conversion Value or Target ROAS
• Budget Recommendations: To ensure optimal performance across multiple ad placements, allocate 2-3x the budget of a typical standalone campaign.

Step 8: Add Negative Keywords & Website Exclusions

Since Performance Max campaigns are highly automated, they can sometimes appear on irrelevant searches or websites. To maintain control, use:

• Account-level negative keywords to exclude irrelevant search queries.
• Website exclusion lists to prevent ads from appearing on unwanted placements.

Step 9: Import from Google Ads (Optional)

If you already run a Performance Max campaign in Google Ads, you can import it into Microsoft Advertising to save time.

How to Import:

1. Select Google Import during campaign creation.
2. Sign in to your Google Ads account.
3. Choose the campaigns you want to import.
4. Adjust import settings and start the process.

Important: Ensure Microsoft conversion tracking is properly configured before importing.

Final Thoughts

Performance Max campaigns are a powerful way to automate and scale your advertising across Microsoft’s network. By setting clear goals, using high-quality assets, refining audience signals, and applying strategic bid strategies, you can maximise efficiency and drive better results.

Once your campaigns are live, take them to the next level with Adzooma’s Performance Max Opportunities. Adzooma provides an intelligent campaign audit, delivering personalised recommendations to eliminate errors, cut unnecessary costs, and enhance overall performance.

Why Use Adzooma?

• Address Common Gaps – Identify and fix missing assets, budget shortfalls, or weak targeting.
• Save Time – Automate optimisation suggestions, reducing manual workload.
• Boost Performance – Unlock the full potential of Performance Max campaigns with precise, AI-powered insights.
• Increase ROI – Deliver more effective, cost-efficient ads tailored to your target audience.

Get Started Today

To maximise the success of your Performance Max campaigns with Adzooma, follow these steps to start optimising:

1. Sign up for Adzooma or login to your account.
2. Connect your ad accounts to receive tailored insights.
3. Explore your Opportunities and implement key Performance Max improvements.

Start smarter, faster optimisations today and unlock the full potential of your campaigns!

That’s where Adzooma’s latest Shopping Opportunities come in. Designed to streamline campaign management and maximise performance, these enhancements ensure you’re making the most of every advertising dollar. Here’s how they can transform your approach:

1. Focus on High-Interest Products to Increase Sales

Adzooma pinpoints products that are attracting interest but failing to convert, helping you refine your strategy.

The Impact: Some products generate plenty of clicks but don’t turn into sales. By analysing engagement levels, you can adjust pricing, improve descriptions, or optimise bidding to push these products over the finish line.

2. Cut Unnecessary Costs with Negative Keywords

Wasted spend is a common challenge in Shopping campaigns, often due to irrelevant search traffic. Adzooma identifies unprofitable search terms so you can exclude them with negative keywords.

The Impact: By eliminating irrelevant traffic, you free up budget for searches that are more likely to convert, improving overall efficiency and boosting ROAS.

3. Scale Profitable Campaigns with Smart Budget Increases

Adzooma highlights Shopping campaigns that are delivering strong returns but are being limited by budget constraints.

The Impact: When a campaign is consistently driving strong ROAS, increasing the budget allows you to scale up those results without guesswork. More investment in the right places means more revenue in return.

4. Segment Products for a More Refined Approach

Not all products perform the same. Adzooma analyses your Google and Microsoft Shopping campaigns to distinguish between high and low performers, helping you take targeted action.

The Impact: High-performing products may need increased bids to maximise visibility, while underperformers might require new imagery, revised descriptions, or even removal from your campaign. A segmented approach ensures you’re making the best decisions for each product.

5. Expand Your Reach by Pairing Shopping with Performance Max

If you’re only running Standard Shopping campaigns, you could be missing out on additional conversions. Adzooma recommends integrating Performance Max for a wider reach.

The Impact: Performance Max campaigns leverage multiple placements, allowing you to appear on more surfaces beyond just Shopping search results. This means greater exposure and more chances to convert potential buyers.

6. Act on Out-of-Stock Items with Recent Sales

Adzooma identifies products that recently sold but are now out of stock, helping you manage inventory effectively.

The Impact: Keeping popular products in stock ensures you don’t miss out on potential sales. Acting quickly to restock or promote alternative items keeps customers engaged and revenue flowing.

7. Enable In-Market Audience Targeting in Shopping Campaigns

Adzooma recommends adding in-market audience targeting to your Google and Microsoft Shopping campaigns to refine who sees your ads.

The Impact: In-market audiences consist of users who are actively researching or considering purchases in your category. Adding this layer of targeting improves efficiency and helps you reach high-intent buyers.

8. Resolve Product Issues to Improve Performance

Adzooma flags any issues in your product feed that could be negatively impacting performance.

The Impact: Errors in your Shopping feed, such as missing attributes or incorrect categorisation, can limit your reach or disqualify products from showing in search results. Fixing these issues ensures smooth performance and maximised visibility.

9. Update ‘Campaigns Should Use Smart Bidding’ Settings

Adzooma detects campaigns that are still using manual bidding and suggests switching to smart bidding for better performance.

The Impact: Smart bidding leverages machine learning to optimise bids in real time based on signals such as device, location, and user intent. Transitioning to automated bidding can improve efficiency and drive higher returns.

Why These Opportunities Matter

With these new Shopping Opportunities, Adzooma makes campaign optimisation easier than ever, offering:

• Smarter Spending – Reduce wasted ad spend and focus your budget on high-impact areas. 
• Greater Efficiency – Automate key insights and make data-driven adjustments faster. 
• Increased Conversions – Identify gaps, optimise accordingly, and watch your revenue grow.

Get Started Today

Unlock the full potential of your Shopping campaigns with Adzooma’s latest opportunities. Here’s how:

1. Login to Adzooma or create an account.
2. Connect your Google and Microsoft ad accounts.
3. Explore your new Shopping Opportunities and implement key improvements.

Smarter, more profitable Shopping campaigns are just a few clicks away—start optimising today!

To help you maximise your campaigns, we’ve created a practical, easy-to-follow checklist tailored to the most popular Mother’s Day gift categories. No matter your experience level, this article offers actionable insights into key ad features – and how to use them for better results.

1. Flowers & Gifts: Capturing High-Intent Shoppers

When it comes to Mother’s Day, flowers and traditional gifts top the list of go-to presents. As the big day approaches, shoppers often turn to search engines to find the perfect bouquet or thoughtful gift, especially for last-minute buys. That’s why standing out in search results is crucial. Here’s how to tailor your Microsoft Advertising strategy to catch the eye of these high-intent shoppers and boost conversions:

• Responsive Search Ads: These ads automatically test different combinations of headlines and descriptions to show the most effective messaging. By creating multiple variations, you increase the likelihood of serving an ad that resonates with your audience, improving engagement and conversion rates.
• Image Extensions: Adding high-quality images of floral arrangements and gift sets makes your ads more visually appealing, helping them stand out in search results. People are more likely to engage with an ad that visually represents what they’re looking for.
• Location Extensions: Display your store’s address to help local shoppers find your nearest location for convenient pick-up options. Many last-minute shoppers rely on nearby stores, so this can be crucial for driving foot traffic.
• Sitelink Extensions: Direct users to different pages, such as bestsellers, exclusive collections, or same-day delivery options, making it easier for them to find what they need quickly without additional searching.
• Structured Snippets: Use these to highlight specific offerings such as ‘Same-Day Delivery’ or ‘Handcrafted Bouquets,’ giving customers more context about your products and increasing their confidence in making a purchase.
• Action Extensions: Encourage immediate purchases by including strong CTAs like ‘Order Now’ or ‘Send Today.’ A clear call to action can significantly impact conversion rates.
• Feature Discounts & Urgency: Promote time-sensitive offers like free shipping cut-offs or limited-time discounts to encourage quick decision-making. Creating urgency is a proven way to boost sales.
• Broad Match Keywords: Capture trending gift-related searches, ensuring your ads appear for alternative gift ideas and seasonal terms that shoppers might be searching for.
• In-Market Audiences: Target users actively searching for gifts in categories such as ‘Flowers & Gifts’ or ‘Gifting’ to reach high-intent shoppers who are more likely to convert.

2. Beauty & Self-Care: Engaging Gift Buyers

Self-care gifts like skincare sets, spa experiences and beauty hampers have become increasingly popular choices for Mother’s Day. Shoppers aren’t just buying products – they’re looking to gift and experience of relaxation and indulgence. To appeal to this audience, your ads should reflect both the value and emotional appeal of these gifts. Here’s how to craft ads that resonate with beauty and self-care buyers:

• In-Market Audience Targeting: Microsoft Advertising offers in-market segments such as ‘Luxury Shoppers’ and ‘Spas & Beauty Services.’ Using these ensures you are reaching people who are already showing an interest in beauty and self-care products, increasing the likelihood of conversion.
• Seasonal Messaging: Update your ad creatives with Mother’s Day-themed copy like ‘Pamper Mum this Mother’s Day’ to align with the occasion. Relevant messaging helps your ads feel timely and engaging.
• Retargeting Strategies: Use remarketing to re-engage visitors who browsed but didn’t convert, offering exclusive discounts or promotions to bring them back. This is a great way to reduce wasted ad spend and recover lost sales.
• Image Extensions: Include eye-catching visuals of spa treatments, skincare sets, and beauty hampers to enhance engagement. Visuals help potential buyers envision the product and its benefits, increasing the likelihood of a click-through.
• Callout Extensions: Highlight key benefits such as ‘Luxury Spa Experiences’ or ‘2-for-1 Offers’ to differentiate your offer from competitors.
• Price Extensions: Show pricing information upfront to set clear expectations and attract budget-conscious buyers who are looking for deals.
• Promotion Extensions: Feature time-sensitive discounts such as ‘15% Off All Mother’s Day Gift Sets’ to encourage immediate action, creating urgency for shoppers.

3. Jewellery & Luxury Gifts: Capturing High-Value Purchases

Jewellery and luxury gifts often involve longer decision-making processes, as buyers weigh options for these higher-priced, meaningful presents. Engaging these shoppers early and showcasing the value and exclusivity of your offerings can make all the difference. Use these strategies to position your brand front and centre for those seeking the perfect luxury Mother’s Day gift:

• Multimedia Ads: Showcase high-quality images of jewellery and luxury items, allowing potential buyers to visually engage with products before clicking. A visually engaging experience increases the perceived value of the product.
• Image Extensions: Use compelling images of jewellery pieces to make the ads more eye-catching and encourage clicks. This is particularly important for premium items where visual appeal is a key selling point.
• Callout Extensions: Emphasise premium qualities like ‘Handcrafted Diamond Necklaces’ or ‘Engraved Bracelets Available’ to highlight exclusivity and justify a higher price point.
• Responsive Search Ads: Test multiple ad variations with different headlines such as ‘Timeless Gifts for Mother’s Day’ or ‘Elegant Jewellery for Someone Special’ to find the best-performing combination. This ensures your ads remain relevant and effective.
• Price Extensions: Clearly display starting prices to set buyer expectations and attract the right audience. People searching for luxury gifts often want price transparency upfront.
• Promotion Extensions: Create urgency with limited-time offers like ‘Save £50 on Orders Over £300’ to encourage conversions. Discounts can be a deciding factor for high-value purchases.
• LinkedIn Profile Targeting: Target professionals and executives who are more likely to invest in high-end gifts for Mother’s Day. Higher-income demographics are often more likely to purchase luxury gifts, making this a smart targeting strategy.

Final Thoughts: Get Your Campaigns Ready for Mother’s Day

By aligning your ad strategy with high-performing gift categories, you can tap into peak shopping demand and drive better results. Ensure your campaigns are live well in advance and continuously optimise based on performance insights.

Search intent isn’t just a PPC tool; it’s a gateway to connecting with your audience across multiple channels. Here’s how you can unlock its potential and reach your customers beyond traditional search ads.

What is Search Intent?

Search intent is the reason behind a user’s query. Are they looking for information? Comparing options? Ready to make a purchase? Understanding intent allows you to craft highly relevant ads and marketing experiences.

For example:

• Informational Intent: A user searches for “benefits of protein powder.”
• Transactional Intent: They later search for “buy protein powder online.”

PPC campaigns are great at capturing transactional intent, but what about users who are still in the research phase? That’s where expanding beyond PPC can give you an edge.

Why Stop at PPC?

PPC campaigns are powerful, but they’re only part of the equation. Search intent doesn’t disappear once a user types their query—it influences their decisions as they browse websites, watch videos, and interact with content across the web.

By extending your strategy beyond PPC, you can:

• Expand Your Reach: Capture the attention of users who don’t click on your search ads but are still interested in your brand.
• Stay Top of Mind: Keep your brand visible as users continue their research and decision-making process.
• Increase Conversions: Engage users with display ads, video content, and connected TV ads to reinforce your message and drive action.

Search intent provides a roadmap to your audience. Following it beyond search ads allows you to engage users at different touchpoints and improve overall marketing performance.

How to Leverage Search Intent Beyond PPC

Expanding beyond PPC requires a strategic shift. Here are three key steps to get started:

1. Retarget Based on Search Intent

Advanced tools allow you to identify users who searched for specific keywords but didn’t click on your ads. For example, someone searching for “cheap flights to Paris” may not click a PPC ad but could later see a display ad for a travel deal.

Tactics to implement:

• Display Advertising: Serve banner ads to users as they browse other websites.
• Video Advertising: Retarget search-intent audiences with engaging video content on platforms like YouTube.
• Connected TV Ads: Reach high-intent users while they stream their favourite shows.

Retargeting based on search intent ensures your brand remains in front of potential customers, reminding them of their initial interest and nudging them toward conversion.

2. Use Keyword-Specific Targeting in Programmatic Ads

Programmatic advertising takes search intent targeting to the next level. By analysing billions of search events, you can serve ads to users based on their online behaviours and interests.

For example, if you sell eco-friendly cleaning products, you can target users who searched for “natural home cleaners” and display ads promoting your brand.

Benefits of programmatic keyword targeting:

• Granular Control: Bid on specific keywords to maximize relevance.
• Negative Keywords: Exclude irrelevant terms to refine your targeting.
• Dynamic Timing: Serve ads at optimal moments—whether seconds after a search or weeks later.

This precision ensures your ads align with user intent, leading to better engagement and conversions.

3. Build a Multi-Channel Strategy

To fully leverage search intent, adopt a multi-channel approach that combines search, display, video, and social ads.

Example campaign structure:

• Start with PPC: Capture transactional intent with targeted search ads.
• Follow with Display Ads: Retarget informational searches with banners that educate and build interest.
• Engage with Video: Use storytelling to nurture users during the consideration phase.
• Close with Social Ads: Reinforce messaging on platforms like Facebook and TikTok.

This strategy ensures that users see your brand at multiple stages of their journey, increasing the likelihood of conversion.

The Benefits of Expanding Beyond PPC

Taking search intent beyond PPC delivers significant advantages:

• Stronger Brand Awareness: Stay visible across multiple channels so your brand is top of mind when users are ready to act.
• Higher Engagement Rates: Retargeted ads are more relevant, leading to better click-through and conversion rates.
• Improved ROI: Targeting users based on intent ensures ad spend is focused on audiences most likely to convert.

Reconnect with High-Intent Users Through Keyword Search Retargeting

With ClickAds, our managed programmatic advertising service, you can retarget users based on the keywords they’ve searched- keeping your brand in front of them at the right moment.

How It Works:

1. A user searches for something your business offers.
2. ClickAds captures keyword data from their search.
3. We serve them a personalised ad, bringing them back to your site.

Why Use Keyword Search Retargeting?

• Granular Keyword Control – Target the most relevant search terms while excluding irrelevant ones to refine your audience.
• Dynamic Recency Targeting – Choose when your ads appear—seconds, minutes, or weeks after a search—to stay top of mind.
• Fully Managed Campaigns – We handle strategy, optimisation, and performance tracking so you can focus on results.

Stay visible when it matters most. With ClickAds, your brand doesn’t just appear in search – it follows the right users throughout their journey.

Conclusion

Search intent is a powerful signal, but its value goes far beyond PPC. By leveraging retargeting, programmatic keyword-specific ads, and a multi-channel strategy, you can engage users at every stage of their journey. The result? More touchpoints, higher engagement, and increased conversions.Want to make search intent work harder for you? Get started with ClickAds today.

Adzooma’s new PMAX Opportunities are here to simplify your campaign management and maximise your results. With seven actionable recommendations, these features ensure that your campaigns are fully optimised, saving you time while driving better outcomes.

1. Utilise All Text Assets in Your Performance Max Campaigns

Adzooma detects campaigns missing essential text assets, such as headlines, long headlines, or descriptions, and lets you quickly add them.

The Impact: Fully utilising text assets allows Google and Microsoft to generate the most effective ad combinations for your target audiences. Missing text assets reduce ad flexibility, limit relevance, and can lead to underperformance. Ensuring all text assets are complete increases the likelihood of capturing attention and driving conversions.

2. Increase Performance Max Campaign Budget

This feature identifies campaigns with insufficient daily budgets and provides tailored recommendations for adjustments based on performance data.

The Impact: Campaigns with inadequate budgets may fail to collect enough data for smart bidding algorithms to perform effectively. This can lead to missed opportunities, inefficient bidding, and lower campaign performance. Allocating sufficient budget ensures your campaigns can optimise efficiently and deliver stronger results.

3. Add Logo Assets to Your Performance Max Campaigns

Adzooma highlights campaigns missing logo assets and provides guidance on how to add them.

The Impact: Logos enhance brand recognition and build trust with your audience. Ads featuring logos are more memorable and credible, helping to improve brand awareness and engagement. Neglecting this asset can make your campaigns less impactful, especially in competitive ad spaces.

4. Apply Brand Exclusions to Performance Max Campaigns

Adzooma identifies campaigns missing brand exclusions and suggests adding them to improve targeting and brand safety.

The Impact: Ads that appear alongside unrelated or competing brands can confuse your audience and harm your brand’s reputation. Applying brand exclusions ensures your ads are displayed in appropriate contexts, improving relevance and protecting your brand image while preventing wasted spend.

5. Add Image Assets to Your Performance Max Campaigns

Adzooma flags missing image assets and ensures you meet the necessary size and ratio requirements for optimal performance.

The Impact: High-quality images are essential for creating visually compelling ads that stand out across Google’s vast inventory. Without the required image assets, your campaigns may lose visibility or appear less professional, reducing their overall effectiveness. Completing image assets ensures your campaigns are visually consistent and engaging, driving better results.

6. Add a Video to Your Performance Max Campaigns

Adzooma detects campaigns missing video assets and provides guidance on how to add them, ensuring full coverage across placements.

The Impact: Video is one of the most engaging ad formats, offering a unique ability to capture attention and drive conversions. Without video assets, your campaigns may miss critical opportunities to stand out in competitive spaces. Incorporating video ensures your ads leverage this high-impact format to boost engagement and conversion rates.

7. Add Audience Signals to Your Performance Max Campaigns

Adzooma flags campaigns without audience signals and offers recommendations for adding them to enhance targeting.

The Impact: Audience signals enable algorithms to identify and target the most relevant users faster, reducing the learning period and improving campaign performance. Without audience signals, your campaigns may take longer to optimise, potentially wasting budget during this phase. Adding audience signals ensures your campaigns are focused and efficient, maximising ROI.

Why These Opportunities Matter

Adzooma’s new PMAX Opportunities provide a smarter, faster way to manage and optimise your campaigns. These updates ensure you:

• Address Common Gaps: Identify and resolve issues such as missing assets, insufficient budgets, or ineffective targeting.
• Save Time: Automate the process of finding optimisation opportunities, reducing manual effort.
• Boost Performance: Fully optimise your campaigns to achieve better results with less guesswork.
• Increase ROI: Deliver more relevant, impactful ads to your audience while improving cost efficiency.

Get Started Today
Maximise the potential of your Performance Max campaigns with Adzooma’s new Opportunities. These tools make it simple to optimise your campaigns and achieve meaningful results.

Here’s how to get started:

1. Sign up for Adzooma or login to your account.
2. Connect your ad accounts to access personalised recommendations.
3. Explore your Opportunities and implement key PMAX improvements.

Start making smarter, faster optimisations today and see how these insights can help you achieve better outcomes for your campaigns.